Hey there! Are you looking for the best free SEO tools? Do you think they will help you work more efficiently? You are absolutely right.
Don’t go anywhere else, you will find everything you need here as this is a compilation of free SEO tools considered the coolest by industry experts.
Let’s get started without long introductions!
Most popular free SEO tools
Hemingway Editor — I use Hemingway myself and recommend it to everybody who needs to improve the clarity of writing. The tool highlights sentences that are difficult to read, “weak” words, etc. This is an absolute must‐have for bloggers.
Answer the Public — The tool fetches Google Autocomplete queries in bulk and divides them into various lists. This is very useful when you need to find out what questions people are actually asking in Google.
UberSuggest (alternatives: Keyword.io, Google Keyword Suggest Tool (by SEOChat.com) — Will find hundreds of keyword ideas from a seed keyword for you. The tool doesn’t require sign‐up. Besides, all keywords can be exported to a CSV file. BTW, the word cloud is also a cool feature.
Soovle — The tool scrapes Google, Bing, Yahoo, Wikipedia, Amazon, YouTube, and Answers.com to generate hundreds of keyword ideas from your seed keyword. The UI is not the most beautiful of all, though, the tool is really powerful.
Google Keyword Planner / Trends / Webmaster Tools / Analytics / Sheets — This is a whole toolset for SEOs. Find and research keywords with Keyword Planner, identify trends with Trends, identify and fix website issues with Webmaster Tools, analyze how many people are visiting your website, who they are, and where they come from with Analytics. Gather, process, and analyze all kinds of SEO‐related data with Sheets.
Side Note: These videos will help you take the most out of the Google Keyword Planner and Google Trends tools.
How to use Google Keyword Planner: 6 Hacks Most SEOs Don’t Know Exist (2018 Tutorial)
How to use Google Trends to Find Sizzling Hot Topic Ideas
Beam Us Up — This is an SEO crawling software. It can be called a great free alternative to Screaming Frog. Beam Us Up integrates with Excel and Google Drive. Please note that the tool is available only for Windows.
Chrome Developer Tools — This is Google Chrome’s built‐in web page debugging tool. You can use it to debug issues with page speed, to improve the rendering performance of the web page, and more. It offers numerous possibilities from a technical SEO standpoint.
Bing Webmaster Tools — This is an official suite of tools for webmasters developed by Bing. It is very similar to Google Webmaster Tools. It allows to add a sitemap, identify issues with web pages, etc.
LSIgraph.com (TextOptimizer is a similar tool) — Full tool name is Latent Semantic Indexing (LSI) keywords generator. If you enter a seed keyword, it’ll generate a list of keywords and topics that are semantically related to your seed keyword.
SERPs.com’s Keyword Research Tool — It finds thousands of keywords just in seconds. The tool also enables you to filter the keywords and export them to a CSV file. Sign‐up is not required.
Small SEO Tools Plagiarism Checker — The tool is good for detecting plagiarism as it scans billions of documents across the web. You can use it to find those who’ve stolen/copied your work without attribution.
Google SERP Snippet Optimization Tool (the tool by SEOMofo.com does the same, CoSchedule’s Headline Analyzer also shows how your title tag looks in the SERPs and gives you advice on how to improve it and get more clicks) — Identifies truncation issues with meta titles and descriptions. It also generates a live preview of how your web pages currently appear in Google search results.
Bulk Webpage Word Counter (by SEO Review Tools) — It does exactly what it says on the tin, i.e.: bulk checks word count for up to 10 URLs.
SEO Hero — The tool finds all concepts, entities and N-Gram’s related to your topic or keyword. In other words, it uncovers “LSI Keywords” that you can add to your content and increase its relevancy.
RankTank.org — These are open source “DIY” SEO tools built in Google Sheets.
iSearchFrom.com — Use any location, device, or language to emulate a Google search. It is possible to customize everything from SafeSearch settings to personalized search.
Delim.co — The tool allows to convert a comma‐delimited list (i.e. CSV) in seconds. It is rather universal, so Delim is not a 100% SEO tool. It is useful for many SEO‐related tasks as well.
Drop My Link — The tool combines your keywords with advanced Google search operators to reveal link building opportunities. It is very efficient for finding guest post opportunities, link/resource pages, link roundups, etc.
What does my site cost? — The tool tells you how much it costs someone to visit your website on mobile networks around the world. This is very insightful for people used to unlimited 50mbps+ 4G web browsing.
Keep‐alive Validation SEO Tool — The tool checks if a website/list of websites supports a persistent connection. Why is this important? Becaus ofe those that do generally load faster than those that don’t.
Am I Responsive? — The tool checks website responsiveness by showing you how it looks on the desktop, laptop, tablet, and mobile.
HEADMasterSEO — This is a simple bulk status code (e.g. 200, 301, 404, etc.) and redirect checker. It checks response time, response headers, and HTTP header fields (X‐Robots‐Tag, Link, Vary). Also Includes filtering and a bunch of other advanced features.
SERPLab — This is a free Google rankings checker. It can update up to 50 keywords once every 24 hours if server permits.
Varvy — The tool checks if a web page is following Google’s guidelines. If your website falls short, it tells you what you need to fix.
JSON‐LD Schema Generator — This is a schema markup generator, which currently supports six markup types including product, local business, event, and organization.
KnowEm Social Media Optimizer — The tool analyses your web page to see if it’s well‐optimized for social sharing. It checks for markup from Facebook, Google+, Twitter, and LinkedIn.
Where Goes? — The tool shows you the entire path of meta‐refreshes and redirects for any URL. This is very useful for diagnosing link issues (e.g. complex redirect chains).
Search & Extract Twitter Users + “Find Influencers in Any Niche” — Do you need to find influencers who’ve shared any piece of content on Twitter in the last 7 days? Use these tools. They are also useful for finding influencers who’ve shared content from a particular domain or about a particular topic.
To sum it up
I hope you have found everything you needed here and now your marketing campaigns will start bringing results you couldn’t even dream of. By the way, you can help me and your peers to keep this list evergreen. Please don’t hesitate to let us know about your favorite tools that are not on the list.
Helga Moreno is a passionate content creator and marketer at Ahrefs bold enough to believe that if there’s a book that she wants to read, but it hasn’t been written yet, then she must write it herself.