If you own a small business that you want to scale and promote, a website is essential for you. In this article we share 4 Essential Elements That Your Business Website Should Have.
With a well designed and SEO friendly website, you can give your business a subtle boost of qualified leads, social following and brand awareness. However, if you are new to the world of web design, you may need help.
In this post, we are discussing four must-have elements for every local business’ website.
1. Add Locally Popular Elements or Theme
As we are talking about your business and its promotion in the local space, it’d be best to incorporate designs and elements from the local market space.
For example, if you own a restaurant with the local cuisine, you can design the website in a way that reflects the main theme. Similarly, if you are marketing a theme-based restaurant, the theme of the local place can make up the theme of its website as well.
This will create a sense of familiarity among the customers.
Studies have shown that over 93% of customers judge a business’ quality based on online reviews and testimonials. Plus, 72% of people don’t finalise a purchase before they’ve gone through the testimonials or reviews section of a website.
Do you know what this means?
You may be selling the most useful products and services in the world, but if you lack favourable reviews and ratings, you may not be able to sell enough.
First of all, it’s crucial to encourage your local customers to leave reviews and ratings on your Google My Business profile along with a message for the testimonials section. Secondly, the testimonials section should be updated with the latest messages. Often, people may not be convinced by a year-old review.
If your business is doing well, testimonials are great for making it perform better.
3. Mention your Contact Details, Address and the Areas You Serve
If you’ve ever visited a local business’ website, you might as well have looked for their address or the areas where they are functional.
We know it’s disappointing when we can’t find these details. Make sure not to disappoint your customers.
It’s worth getting a web design agency to design your website and to have a dedicated section on the website where you can mention the address of your offline store or office.
Apart from this, also mention your service areas, along with your phone number in bold.
The preferred area for phone numbers is the header of your website. For the address, you can use the footer. That’s where most people will go first.
4. Offers Section
As you are creating a website to target local customers, it’s crucial to have an offers section. This will be the place where you will promote your on-going and upcoming offers.
Whether it’s a grand discount or a one-on-one sale, by promoting it, you will be able to sell more in less time.
Apart from this, once your website starts getting qualified traffic relevant to your business, you can also include a dedicated section for promoting services and products from sponsors. If you have such plans, leave enough space for such endorsements.
Marketing your local business’s website will require you to implement the right techniques in the right manner. In this blog post, we shared a few useful tips regarding the most important website elements that must be included for your local business.
Hopefully, this was helpful.
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Also published on Medium.