In this article we discuss 7 Reasons Why You Should Be Meticulous with Your Ecommerce SEO Strategies.
The global market size of eCommerce has already surpassed $4 trillion. Even grabbing a small piece of eCommerce market can build you a fortune. The first task for getting in the market is through your online retail store. The second task is to get targeted traffic to your site.
Many eCommerce store owners emphasize a lot on paid advertisements. And a lot of them are gaining success with it. But many eCom entrepreneurs often neglect eCommerce SEO. It is more important than ever to focus on eCommerce SEO strategies. Focusing on your online store’s SEO can help you get ahead of the competition.
How Can Ecommerce SEO Take Your Business to The Next Level?
There are over 12 million eCommerce stores on the internet. Furthermore, it is still growing at a rapid rate. You can’t expect Google and other search engines to send you traffic for free, only because of your existence. Here are the top 7 reasons why you should be meticulous with your eCommerce SEO strategies.
Search Engine Is the Biggest Traffic Source
If you check out the significant websites on the internet, you will find that the search engine is the most effective source of their traffic. Surely, one can get targeted traffic from paid online advertisements, but it won’t help businesses reach their maximum potential.
Google is the most popular website on the internet today. Billions of people search for various types of information on Google. Over 90% of the web traffic from Google comes from its first page. Today’s customers research in-depth on search engines before purchasing any products.
When you plan your eCommerce SEO strategies in the right way, your customers can organically find and visit your site. It will also help in building your brand image. But, ranking popular search terms is not that easy. You may want to check out the eCom SEO agency to help you deal with your site’s optimization.
Long Lasting Traffic
What happens once your advertising budget is up? You will not see any traffic to your site. However, this is not the case with search engine optimization.
Once you manage to rank your eCommerce site for specific terms, you can reap the results for months or years to come. The people will keep on searching for similar queries, and your site will keep on getting organic traffic without spending a penny.
But you must make sure to keep the information updated on various web pages. Not doing so can lead to your competitors outranking you in the search terms you are ranking. The top part about SEO is you have tons of search terms you can rank in search engines. So, you must not be disappointed if your site fails to rank for one specific search term.
Quality Traffic Brings More Revenue
Whether you’re a startup or a massive online retailer, you need to emphasize search engine optimization. You will find search engine traffic as the top traffic source if you check out the Google Analytics report of major online shops.
Today’s online shoppers spend a significant amount of time researching before purchasing a product. Ignoring SEO means not getting in front of customers who are in a purchasing mood. Unlike social media platforms, people in the search engine only conduct research when they want specific information or are considering buying products.
If your site gets in front of searchers, you are more likely to get a higher conversion rate. Putting out quality information will help your audience get insights to make purchase decisions. If they’re convinced, they’re likely to purchase from your store.
Standing Out Amid Average Joe
Plenty of things play a role in making an eCommerce store stand out amid the intense competition. Some of them are logos, user experience, customer support, quality traffic, etc. Your first job as a businessperson is to sort out your internal issues. Having a great logo for your store is the first thing you can do to make your online store look professional.
Once you resolve the internal issues, you will need to get quality traffic to your site. Many eCommerce store owners are looking for an easy way out. They are heavily relying on paid traffic. But they are missing out on eCommerce SEO.
Emphasizing on eCommerce SEO will help you get consistent long-term targeted organic traffic. On top of that, you will also have a higher domain authority. Slowly, users will perceive your site as an authoritative information center. Then you can later rank for other keywords without much effort.
Reduce Your Overhead
Running paid advertisements means you need to track their performance consistently. You need to set analytics for various advertisement campaigns like influencer marketing, Facebook ads, Google ads, etc. It demands you to keep a record of them and make changes all the time.
If you’re getting a good volume of traffic from SEO, you won’t need to rely heavily on paid traffic. It will drastically reduce your overhead, saving you time and money.
Supplement Paid Advertisements
Running paid online advertisements is getting more and more expensive. However, having a great SEO strategy in place can supplement your paid ads as well.
How does SEO supplement your paid advertisements? At first, Google sees you as an authoritative site. Online users prefer buying stuff from trustworthy sites. Secondly, the retargeting ad costs less and is effective. You can easily retarget a highly qualified audience when you run paid advertisements, utilizing traffic you got from search engines.
Boosts Overall User Experience
Providing a fantastic user experience can significantly boost your site’s conversion rate. For your website to rank, you need to improve your page speed, site’s design, mobile experience, the value of content, etc. Taking care of all these issues will naturally boost the overall experience of your users.
Moreover, your information also pops up on Google’s “People Also Ask” section, which provides quick answers. Offering quality user experience is what top sites do, and you can promote your online store to the next level by focusing on eCommerce SEO.
We hope these 7 Reasons Why You Should Be Meticulous with Your Ecommerce SEO Strategies have been helpful.
Neglecting eCommerce SEO means leaving a lot of money on the table. Today’s market is full of competitors trying to offer the best possible deal to their target audience. Implementing eCommerce SEO can significantly help you compete with others, as you don’t have to worry about advertisement costs associated with it.
Would you focus more on your website’s SEO now? Let us know by leaving a comment below.
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Also published on Medium.