A search engine optimization (SEO) audit is a comprehensive analysis of your website to determine the performance of on-page activities, analyze backlinks, social media engagement, and know the site architecture’s related issues. Before you implement SEO ranking for your website, it is wise to consider an SEO audit upfront. Join us in this article as we discuss Why An SEO Audit On Your Logo Design Website Is Important.
The SEO audit for your logo design website will comprise of a technical SEO audit, which is vital for your site’s traffic generation for the long term. However, it is unfortunate that most businesses have failed to spot the relevance of such technical elements. The review is essential since it helps you understand where you are and what you need to improve on for better page rank and increased sales.
Thus, here are the reasons why an SEO audit for your logo design website is essential:
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A logo design website should be user-friendly. Obviously, as part of your content strategy, you will not fail to put eye-catching graphics of your sample designs. Nonetheless, ensure that you are showcasing a consistent user interface to your customers. It will not only help in customer experience, but also in improving your SEO ranking.
Better Landing Pages
A landing page is what the user accesses first when they get to your website. Your logo design site should have quality content, such as finished logos and marketing infographics. Opt to redesign landing pages to be more user-friendly. You can also get exemplary design ideas and implement them on your landing pages.
Light and Quality Images
From the SEO audit, you will know why large images present an unending debacle to your increased ranking efforts. Hence, by removing such massive images from your webpage, you will ultimately have an improved page loading speed. Leverage on your graphic design techniques to reduce image sizes and ascertain that all your images, including finished logos, have alt tags.
Do not neglect the alt text, since most web crawlers don’t normally see the images. They instead depend on the alt text and the image filename. The alt text signals the appropriateness of an image, so when you provide a descriptive alt text with fundamental keywords, it sends a strong ranking score for your site.
Improved Website Structure
Stamping Your Social Media Presence
Social networking sites are a good bet for a logo design company, especially with visual social media sites like Instagram and Snapchat. By showcasing your design on these networks, you increase your reach to customers. Other social media sites that will prove worthwhile are Facebook and Twitter. Importantly, these sites will increase your SEO efforts, since the exposure from social networks creates natural links that eventually generate direct site traffic. Thus, it is better to optimize social media effectively for maximum results, and an SEO audit can help you with this.
The SEO audit provides guidelines that will ensure your site is accessible by search engine bots. Perhaps, your web developers disallowed bot files and folders, but once that is determined from the audit, you can permit the bots to crawl your website, which ultimately increases your view and click-through rates (CTR).
Additionally, installing a sitemap helps in verifying your website. This can be achieved through plugins enabling the web crawler to find your pages easily. By implementing such recommendations from the SEO audit, you will have rubber-stamped your online presence, and you’re well prepared and ready to go.
Optimizing Time to First Byte
Know that your site’s Time To First Byte (TTFB) is calculated by Google every time your page is loading. The SEO audit will, therefore, appraise you of your page loading times and the overall site speed. Large images tend to lower the site speed, and hence reduces your TTFB. It is prudent that you evaluate the image size of any logo design samples and other images that are part of your site. If possible, reduce both the number of images and their dimensions by using tools such as a content delivery network (CDN).
Also, the size of HTML and CSS should be lessened to minimize “http” calls by using compression plugins to remove unwanted scripts from your pages. It is important to note that a site that takes more than three seconds to load means you are losing at least half of the traffic. Understanding the criticality of site speed in relation to your ranking helps you make informed decisions to remedy the situation.
Refined Title Descriptions
You will be appraised to formulate unique titles and descriptions from the audit, which, in the end, increases your search rank. Definite descriptions are suitable for both the viewer and the web crawler.
Better Competitive Edge
This SEO audit also compares your SEO with that of your top competitors’. It gives you insightful recommendations on what might work well for your niche segment, such as putting up high-quality content through pictures, as well as gamification. The interactiveness of your website will thereby increase your ranking score.
Sadly, though, even with both factors in place, it sometimes isn’t a guarantee that it does improve the popularity of your website. Perhaps outspending your rivals is the holy grail to being top of the rankings. Nonetheless, it should be notable that the relevance of your keywords is what will ultimately give you an edge against your competitors. It is, therefore, advisable to not only spend, but also ensure your keywords are in tandem with the ethos of your business.
Improved Link Juice
Link juice is the equity that progresses from one link to another. It enables search engines to see relationships as votes from other websites, indicating that your logo design website is worth promoting. Through the audit, you will understand the sites you are linking to by determining their close relation to your business. Many tools can provide you with valuable information on the sites that are linking to your logo design website.
You will also be able to make decisions about partnering with businesses that are willing to link you to their sites to improve your own site’s visibility from external links.
Primarily, the SEO audit will help you optimize your website to be more mobile-friendly. A recent paradigm shift is that Google has moved towards mobile-first indexing. It is now more than ever prioritizing mobile-friendly sites with the understanding that your potential logo customers are more comfortable shopping on the phone. Having a mobile-friendly website will have a direct impact on your accessibility, as well as your SEO rank. It is important to note that if you don’t rank first in mobile, then you might as well be on the second page.
Get Better Security
Another principal value of the SEO audit is incorporating SSL certificates into your logo design website since these certificates are valuable for your SEO ranking signals. You will have to assure your customers of their privacy and protection, particularly when it comes to billing orders for your graphic designs. Incorporating SSL certificates will prevent any bounce rates from customers who are snippy of insecure sites. Putting this in place will not only boost your SEO ranking, but will also play a critical role in helping you retain more customers through their perceived trust.
Other elements that will prove valuable from the SEO audit are:
- Organic Traffic – This is the monthly traffic for your logo design website, which will help you drive sales and generate new leads.
- Organic Keywords – These indicate the number of keywords your site is ranking for.
- Backlinks – Google being a hypertextual search engine means you rank higher depending on the quality of your external links.
- Domain Rating – This is a metric that will show how authoritative your logo design website is based on a 100-point scale this is calculated from the backlinks profile and is a critical pointer to whether you can outrank your competitors.
If your business has spent time, energy, and resources building an exceptional logo design website, then just taking a few steps to ensure that Google can index the site (pages, tags, subjects, and messages) should not be an uphill task. With the understanding that ranking first in the search results commands the highest percentage of click-through rates, it should be a driving force to ensure you are not left behind.
It is also appropriate to understand that the audit impact will never see the light of day if you don’t take action. Develop an action plan by assigning high, medium, or low priority to all the audit recommendations. An SEO audit is an arduous endeavor, but it acts as a gut check for your marketing strategy, and it can also reflect your efforts. Therefore, taking action on the key insights is a necessary step to achieving organic growth.
With a site that is technically sound and greatly optimized, you will have improved discoverability, which increases inbound traffic, as well as giving you an edge against your competitors. The result is increased sales and new leads for your logo design company. Substantially, engage in follow-up SEO frequently or even consider using search engine results page monitors to keep you continuously updated regarding your ranking performance. With this, you are assured of being in the game for the long term.
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Also published on Medium.