Whether you are just starting off your freelance career or have been in this field for a few months, marketing yourself and your brand is one of the most important aspects of your business. No matter how good of a designer, graphic artist, etc. if you don’t know how to properly market yourself your business won’t grow.
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Today Designer Spotlight: Fórmula Creativa Brand Identity Spotlight
Powerful brand identity and collateral by Mexican design studio Fórmula Creativa.
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Today Designer Spotlight: 7Cycle Brand Identity Spotlight
Singapore-based studio ACRE created this impressive glow in the dark identity for 7Cycle, an indoor cycling studio.
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Today Designer Spotlight: Hermitage Brand Identity Spotlight
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Today Designer Spotlight: Fenplast Brand Identity Spotlight
In business since 1989, Fenplast is a Quebec-based company, which specialises in the design, manufacturing and distribution of doors and windows.
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In this article were going to discuss The Importance of Your Brand Colours
No aspect of design, be it for a product, a logo, or a website, influences a customer’s opinion as much as colour. On a completely subconscious level, the colour used has a significant impact on what the consumer thinks, and people will find a company off putting that does not use the right colour in the right way to match what they are selling. The effort you put into picking a colour scheme for your company might be the best investment you ever make.
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Today Designer Spotlight: Penta Cafe Brand Identity Spotlight
Penta Cafe is a modern cafe in the heart of Melbourne, Australia. Pop & Pac studio branded the cafe’s identity with an elegant, feminine aesthetic that counters the dark, monochrome interior design.
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Today: Middletown Cafe Brand Identity Spotlight
Middletown Cafe, a Melbourne establishment, presents a brand identity designed by Pop & Pac that combines modern technique with timeless elegance. The cafe’s tagline, ‘inspired by a duchess’, reveals Kate Middleton as its creative muse.
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The vibrant brand identity for Leap was designed by Mexican studio, Menta Picante. Leap is a new school for developers that offers programming courses for high school students. The ‘Leap system’ aims to nurture learning in a dynamic and visually attractive manner.
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Cioccolato a pastry boutique specialising in custom deserts for those special events. In the last couple of years, auteur pastries has grown considerably, which is why brand and product differentiation have become crucial factors for the success of a business.
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