From the look of things now, it is evident that any website that isn’t providing users with the required aesthetic design feature and engaging experience that they require to remain on point will be potentially forfeiting many site visitors and also lose out on other great benefits. No doubt, the days of viewing websites with a broken and deficient design have been long gone. Now, everyone (website owners and web developers) are working hard to meet up with the aesthetic requirements of both mobile users and search engines. Now, it’s all about developing web pages and apps with original designs, effective functionality, and quick navigation.
Designing a Social Media Strategy For Your Brand
Everything you aim to achieve and plan to do on social media is what we call –Social Media Marketing Strategy. Apart from just guiding your actions, it allows you to keep track of whether you are succeeding or failing. Each update, promotion, engagement, and activity that happens on your social should serve a purpose.
The Surprising Relationship Between Logos and Point-of-Sale Systems
What primary concepts come to mind when discussing the qualities of a memorable logo? Common answers include design, brand identity, and simplicity. When addressing modern point-of-sale platforms, are there any ideas which stand out? Read on to find out The Surprising Relationship Between Logos and Point-of-Sale Systems.
The Benefits of a Professional Logo Design for Photographers
A photography logo is a mixture of simple text and visual imagery that serves two purposes. It shows potential clients the name of the photographer and creates a visual symbol that represents your photography services. In this article we discuss The Benefits of a Professional Logo Design for Photographers.
Boost Your Logo Business Marketing with SEO & Link Building
Link building can be one of the most perplexing business marketing strategies out there, particularly because it deals with a lot of back-and-forth between you and prospective partner influencers and bloggers. A lot of people tend to be impatient with link building because you need to wait for results to see if your concept “clicks” with that influencer’s audience. However, despite this “setback,” link building can actually work for your logo business.
5 Simple Tips For Building A Strong Brand Identity
Just like any growing business or a start-up, you have to compete with innumerable big and small brands with devoted client base and large marketing budgets. This is the reason why you have to search for ways to stand out from them. A solid brand building plan is the sure shot solution for this. But branding is much more than a well-placed advertisement or a cool logo. It’s much more than that.
5 Ways to Create an Everlasting Digital Footprint of Your Business
If you’re regularly following up on the latest business and marketing blogs, you’ve probably come across the term “digital footprint” at least once or twice. But what exactly does it mean?
Well, basically, the term is used to describe the trail that a business leaves online on social media, search engines, and websites.
And the reason it keeps popping up is the fact that it can have a significant impact – since today’s consumers are much more educated and tend to do their research, brands need to ensure that their digital footprint leaves a positive impression.
Designer Interview With Ben Burns
Ben Burns is a brand strategist, an award-winning designer, and an expert in user experience. As the Digital Director of Blind, he oversees the intersection of design and technology in all client work.
Prior to joining the team at Blind, Ben founded Burnt Creative, a brand experience agency in Richmond, Virginia. He also served on the executive board of the Richmond AIGA chapter as Vice President.
How does your packaging tell your story?
Table of Contents
It’s not just what’s inside that counts / Why your brand’s packaging is just as important as what’s inside
Not simply for protection or shipping purposes, your product’s packaging has a much, much more important purpose: to communicate who you are, what you stand for and what it means to your customer. In essence – your brand’s story. Read on to find out How does your packaging tell your story?
Lance Wyman: Process. A proposal for the 1976 USA Bicentennial identity by Unit Editions
In this book review, we are reviewing Lance Wyman: Process. A proposal for the 1976 USA Bicentennial identity by Unit Editions
This book is a near reproduction of the one-off, leather-bound ‘sketchbook’ that Lance Wyman made to document his design process for the creation of a logo and identity design for the 1976 American Bicentennial celebrations to mark the creation of the USA as an independent republic. It’s a record of the creative process that Wyman went through to arrive at a refined and workable solution.