A brand style guide is only useful if your team refers to the guide when creating various campaigns and pieces of material which represent your brand. A style guide lays out best practices and creates consistency no matter who works on various projects and even if you hire outside freelancers to fill the gaps.
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This may be a bold (and perhaps inaccurate) statement, but consider this. Where would Nike be without the famous Swoosh? What about Google’s upbeat, colorful interfaces and Doodles? Or Apple’s minimalist silhouette of a half-bitten Macintosh apple?
Graphic design—you may think the profession is all about art, but the reality is much different. All professional graphic designers have at least one story about a “hellish” client. Client demands can get in the way of a designer’s creative process, making things complicated. It might be unpleasant, but putting up with difficult clients and delivering as ordered is part of the job. Graphic designers, thus, should master the art of compromise.
For any business that’s just starting out, a brand launch offers the opportunity to make a splash and announce yourself to the world. For graphic design businesses, in particular, your brand launch is the ideal time to showcase the creativity and talent of your team to potential clients. However, not all brand launches are created equally. In order to maximize the benefits of this exciting event, it’s essential to approach your brand launch strategically.
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Calling all designers! We have a fresh set of 30 Free New Fonts For Designers to download right here at The Logo Creative. Its a great source for some cool looking Typefaces absolutely free of charge for you to use personally or commercially with the odd exception to a couple of the typefaces which require a license to use commercially so be sure to check the license info included with each font.
Read on to download the set of 30 Free New Fonts For Designers
Let’s face it straight away – every graphic designer experiences emotional burnout at some point in his/her career. As a matter of fact, it’s a widespread problem that affects professionals in all fields of work.
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From the look of things now, it is evident that any website that isn’t providing users with the required aesthetic design feature and engaging experience that they require to remain on point will be potentially forfeiting many site visitors and also lose out on other great benefits. No doubt, the days of viewing websites with a broken and deficient design have been long gone. Now, everyone (website owners and web developers) are working hard to meet up with the aesthetic requirements of both mobile users and search engines. Now, it’s all about developing web pages and apps with original designs, effective functionality, and quick navigation.
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The most successful creatives understand there are always new skills and techniques to learn.
You want to learn a new skill? Learn.
Why are some creatives great at what they do? Simply, they dedicate the time to learn their craft—especially the fundamentals.
A logo designer becomes great at designing logos because they studied the fundamentals that form a great logo. A copywriter can write a 1000 words in 10 minutes because they learned the fundamentals, then practiced and wrote daily.
Here’s the crux of this article nice and early for you…
Continue reading “Five Overlooked Ways for Continuous Creative Growth”
Before deciding on the final design of any project, you need to go through the tedious steps associated with the design creation process. This is a task that both experienced graphic artists or anyone just trying their hand at completing a print media design project should undergo if they want to end up with a competent project end design. Join us in this article as we discuss 10 Questions To Ask Yourself Before You Choose Your Final Design
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Creativity in the world of graphic designing is all about balancing the needs of the client. A graphic designer approaches every project with creativity and new forms of innovation. The procedure of graphic designing itself is a type of visual communication where the designer implicates visual art, typography, layout techniques and other methods. Examples of graphic designing are mostly seen in advertisements, logo design, business cards, and website designing.
Continue reading “Graphic Design: Why the Application of White Spaces Is Imperative for Designers”
