Offthetopofmyhead does things differently. It was founded by award-winning creative director John Spencer. The agency invents names, designs logos, creates graphic and language identities, and conjures up campaigns. In this article, John talks about How to Run a “Virtual” Design Agency and, how he runs his business, and what he thinks makes a successful agency.
Every designer has to face a creative drought sooner or later, which is not a surprise given the fact that they have to keep delivering fresh products day after day. But even though it’s a completely natural phenomenon, each designer wants to find a way out and gain new sources of inspiration immediately.
What comes to your mind when you heard the terms ‘Graphic designer’ and ‘Illustrator’? You may think that both are a related profession. Well, in both professions, professionals do the same type of work. But, there is a fine line that separates both creative fields.
Not every company and client will be sold on your abilities as a creative and hand you the duties of branding or rebranding their business on a whim. Whether you are a junior graphic designer or a professional art director, sometimes you will have to write a design proposal to win over a client. In this article, we take a look at The Guide to Write a Winning Design Proposal.
A brand style guide is only useful if your team refers to the guide when creating various campaigns and pieces of material which represent your brand. A style guide lays out best practices and creates consistency no matter who works on various projects and even if you hire outside freelancers to fill the gaps.
Whether you’re a professional designer, a beginner designer, or a webmaster that’s looking for the basics of web and graphic design, you should be aware of one thing:
Just like writing, coding, or language learning, designing is primarily a skill. It can become art if passion, knowledge, expertise, and experience are each present. Either way, you cannot master a skill and you cannot design art unless you have a solid foundation.
Well, for that reason, in today’s post, we’ll cover 12 basic rules of aesthetic design, rules followed by most contemporary professional designers
The design world is probably the most vibrant one out there. Designers get to play with multiple textures, fonts, colors, designs, etc. to create amazing art for their clients or customers. Every other day, something new comes up in the field of design because someone discovers or invents a new trend and the world embraces it. There are also so many choices to pick from! From invites to social media creatives to book covers to merchandise, design rules with an iron fist!
Any retail expert can tell you how important an excellent product packaging design is for your business. A good product is indeed important for business, but if you do not have any unique and innovative retail packaging design, people will fail to notice your products. In this article we discuss 5 Amazing Retail Packaging Tips That You Cannot Ignore.
Are you tired of working at the same company without having the opportunity to really make a big leap in your career? If yes, you are probably thinking about starting your own graphic design business because it’s the only natural way to move on. But this process is not so simple. Read on to find out more about starting your own graphic design business.
Emotions play a significant role in our decision-making. It goes beyond intuition as an emotional state when deciding also contributes to the final verdict given. We let go when we are happy and often get super annoyed over little things when we are already stressed out. Emotions reflect in our behaviors and actions, thus the need to trigger the right emotions.