I should imagine that all creatives at some point get asked “where do you find logo design inspiration as a designer?” or “where did that idea come from for that logo?”
I must say I get asked the question “Where do you find logo design inspiration?” at least once a week and there is honestly no right or wrong answer to this question. Each designer has their own process and ways of gaining inspiration
As an individual creative professional, we as designers need to find our process and ways of gaining inspiration as everyone is different in their approaches when commissioned to a design project they then need to find inspiration for.
In this community-based article, we discuss Where to find logo design inspiration, with insights from designers we have interviewed, and other designers from the design community who answer the question Where do you find logo design inspiration?
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I want you to do me a favour. Everything that has anything to do with your business or marketing your business, I want you to 80/20 it.
Just go ahead and 80/20 everything. Every. Damn. Thing.
It’ll work, I’m sure of it.
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What do you say when a prospect or client asks, “What’s your hourly rate?”
Do you instantly capitulate and respond with a number? Or do you take the lead in the conversation and respond with your “qualifying questions,” which are designed to help you determine if this client is a good fit for you?
I know what you’re thinking: “If they ask for my hourly rate, don’t I have to tell them?”
Well, no, actually, you don’t!.
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Are you currently frustrated because you’re landing low-paying clients? I get it. I was frustrated for years and tried every piece of advice that came my way about how to charge more. From endlessly talking about what’s stopping me, to charging more with every new client, nothing worked consistently.
I would hear things like, “It’s all mindset. You just need the confidence to charge higher prices.” And while that’s true, where does the confidence come from? Do we just need to muster enough to be able to charge more? Or was there something else to it?
Continue reading “Change Your Process, Land Higher Paying Clients”
Ever wish you could nab more of those big logo and branding gigs?
I’m talking about $5000, $10000, $25000+ logo, identity, and branding projects.
As designers, we have to keep upping our game when it comes to adding value to our design services.
Potential clients are looking for that stand out—the designer or design studio who rises above the rest.
But here’s the thing. To add value, you have to establish credibility and trust.
How do you add that kind of value?
Continue reading “The Logo Awards Competition with Game Changing Value-Add for Designers”
Not all case studies are created equally. Most are pretty shit actually. For freelancers that aren’t professional writers, it can be quite daunting or difficult to see the benefits. The truth is, nobody really cares about pictures of the end result without knowing what went into it. Without any context, it’s pretty useless. Most end-products are unique to a clients business and their specific goals. What prospective clients care about is your approach.
You should aim to cover the 3 stages of your approach:
Having a strong personal brand is crucial if you want to build a successful design career.
When you’re applying to jobs or reaching out to clients, a strong personal brand can help make you more memorable, showcase your style and tone of work, and convince people that you’re truly passionate about design outside of your 9-5 job. It also shows that you have an opinion or point of view about design and are willing to boldly attach that opinion to yourself for everyone to see!
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Freelance bidding websites attract a lot of freelance projects. They do this by encouraging competition and cheap prices. In this situation, nobody wins. The customer only gets what they paid for (not a lot). And the freelancer can’t grow their business beyond the platform. To win a bid, you must compete on price. To lower your price, you must perform a basic service or reduce your costs. This goes against an advanced freelancers way of thinking. If you focus on adding as much value to a customers business as possible, everybody wins.
Continue reading “Why advanced freelancers shouldn’t use Bidding websites (Like UpWork, Freelancer.com, PeoplePerHour)”
It’s time to show your work today we’re going to learn how to present logos and identity projects.
So What Is This
this here is a logo presentation methodology homed by years of stakes School of Hard Knocks presenting logos is a science, not art so by learning this methodology you’ll be able to sell your logo designs easier to your prospective clients
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There are so many client personalities it’s hard to generalise them into just a few. But here I’ve noted the most common types that I came across and how I handled it.
Continue reading “How to handle these 6 types of freelance clients”