Creative block is an unavoidable and unfortunate side-effect of being a graphic designer, however when you design for a living then you can’t afford to stop working while you wait for your muse to return. Fortunately, creative block is a temporary ailment that can be overcome quickly if the right measurements are taken.
When most people think of negotiation, they think of hostages and they start to get nervous. But the negotiation phase is a good thing. It means your potential customer is very interested in your services. It’s the last step in the sales process, matching their perceived value of what you do, to what they’re willing to pay.
In this article we discuss a question that gets asked quite frequently in the logo design industry: “Where do you find logo design inspiration”
I want you to do me a favour. Everything that has anything to do with your business or marketing your business, I want you to 80/20 it.
Just go ahead and 80/20 everything. Every. Damn. Thing.
It’ll work, I’m sure of it.
What do you say when a prospect or client asks, “What’s your hourly rate?” In this article we discuss How to Answer the Question: What’s Your Hourly Rate?
Are you currently frustrated because you’re landing low-paying clients? I get it. I was frustrated for years and tried every piece of advice that came my way about how to charge more. From endlessly talking about what’s stopping me, to charging more with every new client, nothing worked consistently.
I would hear things like, “It’s all mindset. You just need the confidence to charge higher prices.” And while that’s true, where does the confidence come from? Do we just need to muster enough to be able to charge more? Or was there something else to it?
Ever wish you could nab more of those big logo and branding gigs?
I’m talking about $5000, $10000, $25000+ logo, identity, and branding projects.
As designers, we have to keep upping our game when it comes to adding value to our design services.
Potential clients are looking for that stand out—the designer or design studio who rises above the rest.
But here’s the thing. To add value, you have to establish credibility and trust.
How do you add that kind of value?
Not all case studies are created equally. Most are pretty shit actually. For freelancers that aren’t professional writers, it can be quite daunting or difficult to see the benefits. Join us in this article as we discuss How to Write The Perfect Freelance Case Study
Having a strong personal brand is crucial if you want to build a successful design career.
When you’re applying to jobs or reaching out to clients, a strong personal brand can help make you more memorable, showcase your style and tone of work, and convince people that you’re truly passionate about design outside of your 9-5 job. It also shows that you have an opinion or point of view about design and are willing to boldly attach that opinion to yourself for everyone to see!
Freelance bidding websites attract a lot of freelance projects. They do this by encouraging competition and cheap prices. In this situation, nobody wins. The customer only gets what they paid for (not a lot). And the freelancer can’t grow their business beyond the platform. To win a bid, you must compete on price. To lower your price, you must perform a basic service or reduce your costs. This goes against an advanced freelancers way of thinking. If you focus on adding as much value to a customers business as possible, everybody wins.