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Work for money, design for love by David Airey

Work For Money, Design For Love by David Airey

  • 06/07/2018
  • by The Logo Creative
  • Following on from the previous book review in this edition we will be looking at David’s second book Work For Money, Design For Love by David Airey. This book answers the most frequent questions about starting and running a design business.

    Its a refreshing, straight-talking advice guide from the Logo Design Love author and designer that is David Airey. In this book, David answers all the questions designers have about launching and running their own design business. As David explained the idea for the book was inspired by the many questions he receives from designers that visit his blogs.

    Some of the most common questions designers ask are ” How do I find new design clients?” “How much should I charge for my design work?” “I have a difficult client how do I handle them?” 

    In the book, David answers such questions and many more with anecdotes and case studies garnered from his own personal experiences as a successful self-employed graphic designer. He shares tips and lessons learned from designers around the world such as creative pros Ivan Chermayeff, Jerry Kuyper, Eric Karjaaluoto, Simon Manchipp, Alina Wheeler and Khoi Vinh.

    Youn will learn a host of things like

    • How to plan for growth of your business
    • The best practices for launching your online presence
    • Spotting those red-flags and how to avoid the projects you don’t want to do
    • Common business mistakes that lose you money
    • Creating a passive income stream to earn while your sleeping
    Work for money, design for love by David Airey
    Work for money, design for love by David Airey

    As David explains

    “This is the book I wanted to read when I became a self-employed graphic designer. It’s the advice i would give to my younger self-teachings that would have put me years ahead of where i am now.

    Initially, the idea was to cover everything I know about the business of design, but it serves you better if i focus solely on the most important topics – topics made obvious through the hudreds of questions I’m regularly asked by readers of my websites.

    But it’s not just me offering the advice. The pages also contain a wealth of knoledge contributed by vastly experienced designers all over the world, designers with hundreds of years of combined business acumen.

    Becoming self employed is the best business decision i ever made, and this book was created to help make your decision just as beneficial.”  

    Similar to Love design love this book has been on my bookshelf since it was released and even though I was well established and my business was doing great it still brought me so much value, opened my eyes to some new things and helped me refine my process more.

    The book’s chapters are divided up into four section and each of these sections have their own subsections. Instead of me rambling on about how good the book is which I think I have already covered. Like I have done with previous book reviews I will focus on the most important thing… The content! and I will break the book down so you can see exactly whats included.

    Ok so let’s dive into this book and take a look at whats inside: starting with

    Table of Contents

    • Section one: Where do you start? 
      • Chapter one: Essential Traits
      • Chapter two: Never Stop Learning 
      • Chapter Three: Find Your Niche
      • Chapter Four: Pro’s & Cons of Self Employment 
    • Section Two: Who Do You Need To Be?
      • Chapter Five: Working Direct or Being a Subcontractor
      • Chapter Six: Planning for success
      • Chapter Seven: Brand Naming 
      • Everything begins with a name
      • Domain Availability
      • Chapter Eight: Designing Your Brand Identity
      • Treat Yourself Like a Client
      • Ask For Critiques
      • Sleep On It
      • Other Parts Of The Identity 
      • Chapter Nine: Work From Home Vs Renting Office Space
      • Fit to work
      • Chapter Ten: Launching Your Online Presence 
      • Your Basic launch needs
      • Chapter Eleven: Marketing Yourself and Finding Good Clients 
      • Chapter Twelve: Why Bigger Business Isn’t Always Better
      • Chapter Thirteen: Legalities, Integrity and Morality
    • Section Three: How Do You Manage Projects?
      • Chapter Fourteen: Choose Clients Wisley 
      • Chapter Fifteen: Handling The Client Approach 
      • Chapter Sixteen: Pricing Your Work 
      • Chapter Seventeen: Terms and Conditions 
      • Chapter Eighteen: How To Best Present Your Work
    • Section Four: Before We Depart
      • Chapter Nineteen: The Mentors Speak 
      • Chapter Twenty: A Future Without Clients 
      • Chapter Twenty One: Keep The Fire Burning 
      • Chapter Twenty Two: Resources 

    Section one: Where do you start? 

    Work for money, design for love by David Airey

    Chapter one: Essential Traits

    As with starting any type of business we always start at the very beginning, thinking about how we are going to start and launch in this case our design business. Chapter one focuses on the main essential traits

    • Be curious 
    • Show empathy  
    • Have confidence
    • You’re the manager 
    • Motivate yourself
    • Professionalism 
    • Balance 
    • Don’t blindly trust your experience 

    The above traits are common sense and something that should come naturally when you’re running your business doing something you love to do. But not all designers are doing them, and each one will help you run your business better and more effective. David goes into detail about each trait and clearly explains why you should be doing each one.

    Chapter two: Never Stop Learning 

    Your design education will not teach you everything you need to know about being a professional designer and running a successful design business, and this is why you must have the mindset to be a lifelong learner. When you’re at design school the vital things are missing such as communicating and listening effectively with your clients as communication and listening is key to creating the perfect piece and solving design-related problems.

    Work for money, design for love by David Airey

    Asking the right questions to get the answers you need to create a solid design brief. Learning how to manage your time effectively and being self-confident in your ability. These are all essential areas we must excel in to run a design business effectively

    In life we are constantly learning and pushing ourselves forward… or at least you should be! Think about it as designers we get to learn for a living and being a lifelong learner will not only benefit us personally but crucial to serving our clients. The willingness to continually accumulate knowledge has massive benefits in the long run.

    • The never ending lesson
    • What design school didn’t teach you
    • Other ways to keep learning

    Chapter Three: Find Your Niche

    The saying “Jack of all trades, master of none is a little cliched by there is a reason why it is so common. The companies that are gaining the most respect are the ones that focus on a certain area and do it extremely well.

    To be the best you must put all your focus, desire, passion and commitment towards that’s single goal and not stray until you have achieved what you set out to do.

    • What is a niche?
    • Why specialise?
    • Spread the risk

    The term Graphic Designer is quite broad with different areas such as print, web, user experience, front end,  illustration, animation, motion, identity and branding it’s a large spectrum not every one does everything. Once you narrow down your outlook and choose to focus on doing what you love, that’s when you will find yourself on the path to greatness.

    Chapter Four: Pro’s & Cons of Self Employment 

    Being your own boss and running your own business is one of the best decisions I ever made it really is that good! But your head and your heart must be in it for the log game, you must be willing to let it consume your entire life, you must live and breath your business it’s your baby and you need to look after it and grow it to be big and strong.

    Work for money, design for love by David Airey

    In this section, David goes through a list of the pro’s and con’s of working for yourself it cover’s the following Pro’s

    • You set your own hours
    • You set your own rates 
    • Your doing the job you love
    • You make the rules
    • If you want a holiday, you take a holiday
    • You get to wear a lot of different hats
    • Your clients come from all walks of life, all around the world
    • If you work from home it can have its benefits.
    • You can take our laptop outdoors

    These pro’s can also have their con’s

    • People expect you to work 24/7
    • How do you know what to charge
    • Some people think because you love your job, you will happily work for free
    • No one explains the rules
    • You don’t get paid for time off
    • Sometimes you just want to wear your favourite hat
    • You cant meet every client in person
    • The inability to leave your work “at the office”
    • The weather does not always cooperate

    Section Two: Who Do You Need To Be?

    Work for money, design for love by David Airey

    Chapter Five: Working Direct or Being a Subcontractor

    This section discusses the pro’s and cons of both dealing with client directly within your own business or subcontracting with another agency

    • Dealing directly with clients
    • Subcontracting with agencies  

    I’m not going to go through each scenario and the benefits and downsides to each (As we have a long way to go and a lot to get through) but their are some interesting points raised and worth reading.

    Chapter Six: Planning for success

    The late French writer and aviator Antoine de Saint-Exupery once said “Agoal without a plan is just a wish.” In order to make your wish a reality and a success, you need to plan and outline your goals and aspirations plan your business route you will take and the path of steps it will take to get you up and running.

    Every business needs a solid business plan its both a touch stone and aspirational document, by keeping track of your business plan moving forward you will know the progress you are making along the way, they are also vital if you need to apply for a business loan to help with start-up capital.

    The chapter goes though the following areas

    • Truth (Learning about the state of the design profession)
    • Assertations (This is plan A what you want to happen)
    • Money (costs that will incur)
    • Alternatives (Plan B your fall-back)
    • People (building business relationships)
    • How long (How long should your business be) 

    Chapter Seven: Brand Naming 

    You have seconds to convince potential customers that you or your business is the right fit for their needs, the name you choose for your business is not just an asset you will own forever, it is one of the most important elements of your brand strategy.

    Work for money, design for love by David Airey

    Everything begins with a name

    Your story is what people will buy into, and your business name is the hook that you hang your story and start the conversation with customers. A name is not meant to just be something you use so customers can identify you and brand name is what makes that initial emotional connection with the customer his earns your trust and loyalty and helps spread the word about your brand.

    Think about

    • What’s your mission?
    • What’s your vision?
    • What’s your core values?
    • What’s your unique value proposition?
    • Do you have an emotional selling point?
    • What is the essence of your brand?
    • Describe what you do, and why you do it.
    • Who is your target audience?
    • What’s your brand identity, and do consumers perceive your brand?
    • What type of name do you what to consider?

    Domain Availability

    This section goes through the domain name you will have for your business, is the .com available? what if it taken? What ever you choose you need to be careful and consider how your clients will find you.

    A lot goes into a name and these are important areas you need to think about

    • Username availability across social media platforms
    • The legalities 
    • How it sounds
    • Spelling 
    • Memorability
    • Meaning 
    • Feeling 
    • Positioning 

    Chapter Eight: Designing Your Brand Identity

    Work for money, design for love by David Airey

     At this stage in the book, we come to designing the brand identity for your business, most none design consumers just think we need a logo, they are only thinking of the graphical element that is an Icon or wordmark. A brand identity is much more.. it’s you, it’s how others see you, its the language you use and the smile in your voice when speaking on the phone, little things like the voicemail message on your answer phone, and how you talk about other businesses and people, the sign on your office door or above your shop the car you drive and the way you dress and the copy text on your website and its ease of use and the promise you make and keep, because if you tell a client you will do something, you need to deliver!

    Treat Yourself Like a Client

    Aim for the same timeless outcome your selling to your clients and their businesses, because in today’s supersaturated visual market. It’s crucial that your visual identity stays fixed and forefront of the consumer’s minds.

    As designers, we need to follow the same process as we do for clients without skipping any stages. We need to become our own client and exhaust all options and leave no stone unturned.

    Ask For Critiques

    In theory, you are designing for yourself, in reality, your brand identities ultimate audience should be those who will be interacting with your business, future potential clients, and creatives whom you may want to collaborate within the near future and these are the people you need to ask to critique.

    Make a good first impression to build long-lasting relationships, do it correctly so don’t show logos in isolation, and show context and give a description of the design.

    Remember your not asking for their aesthetic favourite. your asking for an overall, informed opinion on whether the visual identity is appropriate for identifying your business, goals and future success.

    Sleep On It

    Walking away from something and giving it some time is a wise move and something designers should do with all projects. Giving your brain time to clear is visual palate and come back to the design with a fresh pair of eyes and by putting some time between you and a final decision can make a whole difference.

    Other Parts Of The Identity 

    The visual identity is just one part of the brand so relying solely on it this is just the beginning. You need to think about other brand touch point such as.

    • Social media
    • Signage
    • Emails 
    • Voicemails
    • Letterhead
    • Business Cards
    • Services
    • Speeches
    • Presentation
    • Blogs
    • Sales promotion
    • Website
    • Trade shows
    • Direct email
    • Vehicles
    • Publications
    • Proposals

    Chapter Nine: Work From Home Vs Renting Office Space

    When you start you start up a new business you need to think about where you will be working either from home or renting an office space. This is something that needs to be given a lot of careful thought and consideration as you way up the pro’s and cons of each and both have just as many pros and cons as the other.

    In this chapter, David goes through each one with their benefits and downsides to each such as if your working from home  make sure to set correct working times and stick to them this will help you settle in the evenings and shut off for the day, let your mind clear and this will help you sleep better.

    Work for money, design for love by David Airey

    Going for a walk and getting fresh air, allocating a space to work so you can focus and have a dedicated phone line and the correct insurance in place.

    When renting an office space you need to make sure you can afford the rent so don’t sign any contract longer than you can afford and don’t make any business decisions based on ego, make sure the space is not bigger than you need it to be and you have a plan on how growth will happen.

    Fit to work

    Where ever you work its important to look after your health, as designers we sit in our office chair in front of our computers for long periods of time and this cant be helped its part of the job and written in the job description, but that doesn’t mean we cant look after ourselves by taking the correct breaks and as mentioned above going for walks and getting fresh air,  and doing those simple stretches. Another good thing to invest in a quality chair with the correct support built in. Make sure you’re sat correctly and posture is right. Drinking plenty of water to stay hydrated as dehydration affects concentration.

    Chapter Ten: Launching Your Online Presence 

    As Bill Gates once said “If your not online your not in business” You need a website in today’s modern high tech world when people want information they go online, your portfolio needs to be accessible wherever there is access to the internet.

    Your Basic launch needs

    • Domain Name
    • Web Host 
    • Design
    • Content

    The chapter also goes into detail about

    • The best advertising is word of mouth
    • The incredible value of a blog

    David then goes through some hard-won lessons

    • Publishing a blog and its importance to David’s career 
    • Use a self-hosted blog
    • Don’t assume people will visit
    • Write like you talk
    • Getting your website directories in order
    • Don’t underestimate the time commitment
    • Treat competitor like allies

    Chapter Eleven: Marketing Yourself and Finding Good Clients 

    Work for money, design for love by David Airey

    One of the biggest worries when starting out in business is where the next client will come from. When a certain approach does not work we need to learn from it and move on to the next idea. Marketing yourself is about demonstrating to your potential clients you have the skills, qualifications and experience to make a real difference to your clients business. This chapter shares smart ideas from some experienced design business owners.

    The chapter covers the following areas

    • Pro bono
    • Love the ones your with
    • Market for free online
    • A little research, a lot of return (Subscribe, Scope out, know potential client needs, identify decision makers)
    • It’s who you know
    • Reach out to other design agencies
    • Zig when others zag
    • Offer a real gift
    • Think fast
    • Do business where you shop
    • When things go wrong

    Chapter Twelve: Why Bigger Business Isn’t Always Better

    In this chapter, David explains how when first starting out he tried to make his design business sound bigger then what it was as he thought if people knew it was just him on his own it would somehow lose him credibility or a sense of respect from that client which would lead to them not hiring him.

    He goes on to explain that he realised he wanted to grow himself and not expand his business in terms of numbers and having his name recognised with the work he produced similarly to legendary designer Lance Wyman

    The section also includes areas such as

    • Adding a personal touch
    • You are what your clients want
    • Running with the big dogs
    • Quality Control
    • Forget big-be solid
    • Small means agile and passionate

    Chapter Thirteen: Legalities, Integrity and Morality

    Work for money, design for love by David Airey

    Legalities

    This chapter focuses on areas such as the legal side of running a design business and such issues can be complex as new laws come in to force so quickly we as designers need to pay close attention to them. David discusses areas such as copyright infringement, font licencing, Plagiarism in graphic design,

    Integrity

    Designers have a range of integrity based decisions to make on a daily basis such as doing spec work, digitally altering images, negosiating client contracts, and coming to terms with what our responsibilities are to our clients and colleagues we work with.

    • Avoid spec work
    • Get it in writing 
    • Trust your gut

    Morality

    We all have our own morals and life experiences so we need to set boundaries of the type of clients we work with, Such as David explains he will not work with politicians with agendas he does not agree with.

    Section Three: How Do You Manage Projects?

    Work for money, design for love by David Airey

    If you cant handle the client presentation in the form of the project terms and conditions, the schedule, client expectations, delivery of the proposed goods and collection of payment etc all the hard work will have been for nothing,

    Chapter Fourteen: Choose Clients Wisley 

    It will cost your business money to turn down a client project but if you said yes to every client that came knocking it can be equally as costly. As designers, we only have so many hours in our working day that we can devote to our profession, so working with the wrong people means not as much time for the more enjoyable and potentially more profitable jobs.

    This chapter looks at the following areas we need to look out for as professional designers.

    • Red flags
    • Too-good-to-be-true clients 
    • The Jekyll and hyde client 
    • Mr Wrong

    Work for money, design for love by David Airey

    Other nightmares that can happen.

    • Clients who are extremely slow to respond 
    • Client who micro-manage
    • Generic email addresses to multiple others 
    • Beware the client who has fired other designers 
    • Clients who constantly question rates

    Chapter Fifteen: Handling The Client Approach 

    You can waste a lot of time with potential clients before you realise its too late and you should have said no to that particular project. There are ways you can filter your client inquiries and allow you to focus on the clients that seem a better fit for you to work with.

    The client questionnaire 

    Having a good client questionnaire is essential when running a design business and should be the first the first thing on your mind when an approach is made. The information the client provides will be vital for you to understand what that client’s requirements are and their specific design needs.

    David lists some questions that he likes to ask a potential client before a project starts.

    • How does your company make a profit, and what is the structure of the business? 
    • Is this a new design or redesign of something that already exists?
    • What are your goals for the project?
    • Who will be working on this project with you?
    • What is the target completion date and why?
    • Who are your target audience and ideal customer?
    • Who are your competitors?
    • What are you worried about?

    Delivering the questionnaire 

    There are a number of ways you can deliver your questionnaire to your client these include

    • Host an online form
    • Email a PDF / Word document
    • Offer the document for download

    David goes through the pros and cons of each of the above methods.

    Avoid wasting time

    Finding out quickly if the lead is legitimate or not there are people out there that are just price driven and looking for the cheapest quote they can get. In order to cut to the chase without giving the impression your just fishing for the highest profit, there are two ways to determine if this client is a good fit for you to work with.

    1. Giving an indication of what it cost previous clients to do business with you, this could be a minimum price or a more general price range such as within the range of ???
    2. Ask what a clients budget is available or what they would like to invest, Sometimes this cant be answered as the client may simply have no idea what it cost to hire a designer, or may fear putting a figure out there thinking it may be too low ar to high.

    Start on the right foot

    Clients will not make a decision to hire you until after the questionnaire stage and after you have talked in person or over the phone, its important to show and provide evidence of how you work with clients and the role the client will take in the process this has a big impact on the answer been a “yes”

    Alina Wheeler, author of Designing brand identities developed one piece of paper about her process, a flowchart divided into five sections

    • Conducting research
    • Clarifying strategy
    • Designing identity
    • Creating touchpoints
    •  Managing assets

    Clients see themselves in the process and this builds trust and the fact that there is a disciplined process with key decisions points will be used to achieve results. Don’t fail in establishing clear goals and an endpoint.

    Chapter Sixteen: Pricing Your Work 

    “What should I charge?” It’s probably one of the most common questions a designer thinks about when starting a design business. It’s a balancing act we have to play and one we learn the rules of through on the job experience. David goes through the following areas with help and advice from other designers.

    Deciding your rates

    In this part, we get an advice scenario from Alina Wheeler when she worked in partnership with her then partner Joel Katz when they started Kats Wheeler and how they would price their projects.

    • Breaking down the proposal
    • It’s not always about the money
    • Enter Mr Procurement 
    • How to negotiate up
    • Raising rates with existing clients
    • You should be charging more 

    Chapter Seventeen: Terms and Conditions 

    Work for money, design for love by David Airey

    This next chapter looks at the fact that you should always have a signed agreement with your clients that outlines the scope of the projects and deliverables. By having these definite set of project guidelines and having the client sign them at the outset will protect you should the project run off course.

    Pear Deli and the sword of Damocles

    This chapter includes a good scenario about always having a signed contract and involves designer Von Glitschka

    • Growing pains – Designer scenario
    • What to include (Rights and ownership, communication, payment schedule, delayed payments, cancellation, miscellaneous, 
    • It’s not unusual – Designer scenario

    Chapter Eighteen: How To Best Present Your Work

    It does not matter if you cant possibly make a design better than it already is. If you don’t present it correctly to the client in a way that captivates the imagination this will increase the change that the client will just say no.

    Good design does not sell itself you need to show the client you fully understood the brief and the clients problem and communicate your solution in an appropriate manner.

    •  Listen and build a rapport 
    • Guide your client – Designer scenario
    • Avoid the desprate client – Designer scenario
    • Too many ideas 
    • Concentrate on the big goal
    • Show your work in context – Chermayeff & Geismar case study about Armani Exchange (A|X) logo
    • Embrace feedback – Designer scenario
    • How clients can be rude but right – Designer scenario
    • Presentation tips (Prepare, be confident, When speaking end your statement with a period, not a question mark, Be excited) 

    Section Four: Before We Depart

    Work for money, design for love by David Airey

    This section covers the most frequent questions asked about starting and running a successful design business. David also goes through some questions that don’t come up often but well worth knowing the answers to. He also gives ideas on how to move away from client work and automate your earnings known as passive income and how to keep motivational income flowing to remain creatively rich.

    Chapter Nineteen: The Mentors Speak 

    There is no easy and fast way to learn than by doing it yourself, and the mistakes that you are responsible for leaving you much less likely to make the same ones again. That said its always nice to receive advice from those people who have already made the mistakes and suffered the consequences especially when it’s your business at stake.

    Work for money, design for love by David Airey

    In this chapter David chatted with a number of designers about their business experiences, those designers shared advice specifically applicable to the design business owner

    • Team up with different specialists – Ivan Chermayeff case study 
    • Wait until you’re hired – Alina Wheeler case study
    • Your client can help you grow – Reese Spykerman case study 
    • Don’t limit creativity to your day job – Copywriter Jessica Hagy advice 
    • 30 years of advice – Mike Dempsey who spent 30 years running Dempsey & Thirkell shares 12 pearls of wisdom should you expand your business.
    • Preparatory experience is key – Jerry Kuyper gives advice on starting your own business. 
    • Ask for feedback about you – 
    • Behavioural lessons –  Khoi Vinh takes time to reflect on the lessons learned along the way such as (People, clients, client work vs products, vision, marketing, saying no)

    Chapter Twenty: A Future Without Clients 

    Work for money, design for love by David Airey

    At some point during your career, the thought of gaining passive income without having to deal with clients will enter your head. It’s not because we don’t like working with clients but who doesn’t want to be able to earn while they sleep? You can earn when you’re not actively working, and devote more time to your family without the worry of money.

    This chapter goes through some ideas that can be implemented to gain passive income.

    • Online advertising 
    • Becoming an affiliate 
    • Ship your product
    • Write a book
    • Income as energy – author and designer Maggie Macnab case study

    Chapter Twenty One: Keep The Fire Burning 

    In this section David asks other designers what they do if a project turns out to be less exciting than they anticipated, and how they keep their passion alive through the highs and, more importantly, the inevitable lows.

    • Chase the opportunity, not the money
    • Prove yourself 
    • First with who, then what
    • Create what other designers cant imagine 
    • Focus on the right projects for you
    • Take control
    • Use the bad to appreciate the good
    • Rise above it
    • Jump in with both feet
    • Pay your dues
    • Make something beautiful 
    • Be deeply satisfied 
    • Be part of the community 
    • Have pride 
    • Step away from the specifics 
    • Let others motivate you
    • Give and take 
    • Work on side projects 
    • Love what you do 

    Chapter Twenty Two: Resources 

    The final chapter is full of resources that David shares and as designers, we may find helpful.

    • Recommended books
    • Blogs
    • Publishers 
    • Self-Publishing
    • Ad providers 
    • Project help

    Well, that raps this book review up, I hope this has been helpful as I wanted to give you an overview of what you can expect to read about within this golden nugget of a book! I would highly recommend this as a book to read, It will give you a lot of useful information, and inspiration. If you’re seeking a book to help build up your confidence in running your own business, and some really useful, practical tips, then this is for you and something you will refer back to time and time again.

    Work for money, design for love by David Airey

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    Also published on Medium.

    Posted in Book Review, Business, Business Startup Tips, Design Books, Design Resources, Freelance, Graphic Design, Identity Design, Inspiration
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    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Alex Aperios @aperiosdesign

Alex is a graphic and web designer based in London UK

I have been following Alex for a while and like his diverse range of design styles.

It was nice to feature Alex and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    Big thanks to Drew de Soto @drewdesoto_knowyouroni Big thanks to Drew de Soto @drewdesoto_knowyouronions and BIS Publishing @bispublishers for sending me an advanced copy of the book.

I have had it for awhile now and read it twice as the wealth of knowledge and tips Drew presents in the books is great.

You can checkout our first look video both on IGTV and YouTube.

Head over to the book review section on our website for the full book review.

Link in bio @thelogocreative 

If you haven't already we recommend getting a copy you won't regret it, awesome book!

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#knowyouronions #drewdesoto #KYO #thelogocreative #thelogocommumity #design #graphicdesign #bookblog #booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm #bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader #booksofinstagram #corporateidentity #identitydesign
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature James Martin @made.by.james

James is a talentend logo designer from Southampton,, right here in the UK.

I have been following James for a long time now and being a fan of sketching I  always love seeing his sketching process.

It was a pleasure to feature James and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    Pause, Breath and Grow by @radim.malinic at @brand Pause, Breath and Grow by @radim.malinic at @brandnu.studio 

Big thanks to Radim for sending us an advanced copy. 

The book is created for making time with your thoughts, plans and ambitious by leading a more mindful creative life.

This is about considering who you are today and thinking about where you want to be tomorrow; learning to change what you can and accepting the rest.

The books concept is really unique especially if your a creative!

A full book review is coming soon!
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#book #bookreview #pausebreathegrow #pausebreatheandgrow #bookreviews #branding #bookofbranding #bookofideas #radimmalinic #thelogocreative #thelogocommumity #design #graphicdesign #bookblog #booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm #bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader #booksofinstagram
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Emmanuel Ricci @manuricci_

Emmanuel is an Italian designer specialising in hand lettering logos and brand identity design.

Originally from Italy Emmanuel studied design later moving to London to further his studies and  now resides in Los Angeles California we're he moved to for an internship.

It was a pleasure to feature Emmanuel and thank him again for taking part and sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    It was such an honour to interview @rianhughes let It was such an honour to interview @rianhughes let but to be given the opportunity to review his book was great!.

This book has been such a pleasure to review and one that has took some time to put together, but I enjoyed every second of it. 

A huge thanks to Rian Hughes and @koreropress for our copy and allowing us to review the book. 

I highly recommend this to everyone! Who loves logos, comic books, superheros, illustrators and fans of typography. 

A nice colourful logo book packed with comic book logos and illustrations, beautiful typography and everything else you could wish for. 

Well worth having, One to Cherish!!!. Check out the book review link in bio @thelogocreative under our book review section. 

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#logo #identity #monogram #iconography #typography #lettermark #wordmark #graphic #design #book #bookreview #logobook #logodesign #graphicdesign #logos #comics #comicbook #ryanhughes #koreropress #marvelsuperheroes #dccomics #valiantcomics #logobook #logobookreview #logobooks #logodesignbooks #illustrations 
#typetopia #designspiration
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Rian Hughes @rianhughes

Rian is a legend creating so many comic book logos and illustrations I remember seeing as a kid, as I was a big comic book fan especially Marvel and DC comics.

He's worked extensively for both the British and American comic industries as both designer, typographer and illustrator, notably creating many logo designs for DC and Marvel.

Logos including Batman and Robin, Batgirl, the X-Men, Captain America, Wolverine, The Spirit, The Invisibles, Shade the Changing Man, The Atom and more.

It was such an honor to feature Rian and appreciate him sharing some great insights and background into his career.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#rianhughes #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    I recently shared a first look video of The Letter I recently shared a first look video of The Lettering Workshop by Francis Chouquet on IGTV and YouTube. 

Here are some pics of inside the book.

I can’t recommend this book enough! Full of insightful information and lessons taught by Francis himself that are easy to follow and get to grips with.

I have spent a few weeks learning from the book and it’s already elevated my lettering work which I shared on my newsletter. 

Join Newsletter: https://thelogocreative.substack.com/subscribe 

Amazing book! - Well Done Francis! @fran6

If you would like a copy of your own it’s available on Amazon:

Amazon UK: https://amzn.to/3pdjnGF 

Amazon US: https://amzn.to/3nfrdO3 
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#FrancisChouquet #lettering #handlettering #type #typography #sketch #sketchbook #letters #graphicdesign #illustration #drawing #pencil #handtype #calligraphy #letteringco #typespot #typegang #goodtype #thedailytype #typespire #typematters #welovetype #calligritype #handmadefont #typedaily #thedesigntip #typographyinspired
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Scott Naauao @naauao @welcomestrangerco

Scott is a designer and art director born and raised in Hawaii, currently residing in Kaneohe, HI with is wife Liane and son. 

Scott has over a decade of working experience in building compelling brands and effective design solutions through print, digital and film mediums.

It was a pleasure to feature Scott and appreciate him sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Philip Martland @createninedesign

Philip is a talentend self-taught logo designer right here in the UK.

It was a pleasure to feature Philip and thanks again for taking part and sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    Got a signed advanced copy of nucollage 001 back i Got a signed advanced copy of nucollage 001 back in 2019 and it's an amazing book by the legend @davidcarson

Big thanks to David for sending us the book. 

It really is amazing, the spine of the book is very unique!

Checkout the flick through video on YouTube and IGTV.

We also interviewed David in our designer Interviews and the link is in the description under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #davidcarson #graphicdesign #graphicart
    In this edition of our designer Interview we featu In this edition of our designer Interview we feature the legend David Carson @davidcarson

David has really inspired me over the years with his unconventional and experimental graphic style.

David Carson transformed and revolutionized the graphic design scene in America most notably during the 1990’s but also throughout his career.

It was an honour to collaborate and feature.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #davidcarson #graphicdesign #graphicart
    I have had this book for quite a while now and rea I have had this book for quite a while now and realised I had not done a first look video.
I'm currently on my second read through and it's a great book.

Big thanks to Kady for sending me the book, She contacted me while she was thinking of writing the book and asked if i would like to read it once finished.

I can confidently say its a treasure to own packed full of easy to digest information that I had to read again! Well Done Kady!

If you would like a copy of your own it’s available on amazon:

Amazon UK: https://amzn.to/2SKdMbT
Amazon US: https://amzn.to/3djf7ji
Kindle: 
https://amzn.to/3iXNGNr

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#branding #brandstrategy #brandfix #books #business #book #books
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Jord Riekwel @larkef

Jord is a talented logo designer for Rotterdam in the Netherlands.

It was a great interview and thanks to Jord for sharing his creative jorney and insights.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Davor Butorac @dbworkplay

Davor is a talentend self-taught logo designer from Croatia.

It was a great interview and thanks to Davor for sharing his creative jorney and insights.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    If your a freelance designer then Work For Money, If your a freelance designer then Work For Money, Design For Love by David Airey is a must own book. 

It's book I have owned since it's release and read many times over the years.

Check out our full book review link in bio under book review section.

You can checkout our full review and video flick though in the bio @thelogocreative under the book review section.

Do you own this book? Let me know what you think?

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#logoinspirations #designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg #graphicgang #thedesignfix #logodesignersclub #logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn #bookreview #logobooks #logobook #davidairey #workformoneydesignforlove
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we featured Andy Fuller of Design Bull 

It was a great interview Andy and nice of him to share his creative knowledge and insights.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    If your a logo designer or a lover of logos then l If your a logo designer or a lover of logos then logo design love by David Airey is a must own book. 

It's book I have owned since it's release a decade ago and read many times over the years.

Check out our full book review link in bio under book review section.

You can checkout our full review and video flick though in the bio @thelogocreative under the book review section.

Do you own this book? Let me know what you think?

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#logoinspirations #designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg #graphicgang #thedesignfix #logodesignersclub #logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn #bookreview #logobooks #logobook
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we featured Eli Altman @ahundredmonkeys 

Eli is the author of Run Studio Run a book to help you operate and grow your small creative studio.

One of the best books I have read, I literally could not put it down. Full review is available on the book review section of our website.

It was a great interview with Eli packed with creative insights and some solid words of wisdom.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    Trust Funnel by Brian G. Johnson is a great book t Trust Funnel by Brian G. Johnson is a great book that you need to check out. Similar to Crush It! by Gary Vaynerchuk it’s one of those books that has assisted in helping me in putting myself out there online with social media and building an online presence.

I have followed Brian online for quite a while years before he wrote the book Trust Funnel which was released February 3rd, 2015 and when he announced that he was writing the book I knew it was one I had to pre-order. 
Read our book review of Trust Funnel by Brian G. Johnson. 
You can view the book review under our book review section, link in bio.

Have you read this book? What do you think?
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#book #review #briangjohnson #bookreview #trustfunnel #inspiration #inspirational #business #brand #branding #personalbrand #socialmedia #business #content #contentmarketing #contentstrategy #marketing #digitalmarketing
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    The Logo Creative™
    Logo & Brand Identity Studio

    Part of The AJR Group™

    International Design Studio
    info[at]thelogocreative.co.uk
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    Mobile: +44 (0) 7807 085 003

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