Today Designer Spotlight: The Diana Award Brand Identity Spotlight
Today’s designer interview is with Michael Raisch who is a CLIO award winning designer and digital content producer.
For over 14 years Michael has designed major league franchises and sport event identities with Major League Baseball and the National Hockey League at Fanbrandz. He has designed logos from World Series, Winter Classic to the All-Star Game that resulted in unique event identities that capture the spirit of each host team and city landscape. Michael’s work has received international exposure and has been featured on Brand New, HOW Design, It’s Nice That, Design Week UK, BuzzFeed, People Magazine, Good Morning America.
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Colour probably doesn’t rank as the most important factor to a client when they are considering their branding.
We are all subconsciously connected to different colours. Red is warm and is an indicator of danger. Blue is cold. Green indicates peace and nature. We’re tuned into it, and it is something that has evolved with us as human beings. We use our perception of colour in our everyday lives from the moment we wake until when we go to bed.