Skip to content
Home
Menu Menu
  • Home
  • About
    • The Logo Creative
    • Logo Design
    • Our Process
    • What’s Included
    • Testimonials
    • FAQ
    • Terms of Service
  • Contact Us
    • General Enquiry
    • Hire Me
  • Case Studies
    • Logo Portfolio
  • Blog
  • Community
    • Contribute & Advertise
    • Mindful Creative Insights
    • Logo Design Resources
    • Shop
    • Designer Interview
    • LogoTalk Podcast
    • Book Review: Logo Design
    • Designer Spotlight
    • Freelance & Marketing
    • Brand Spotlight
    • Famous Logos
    • Instagram
Youtube Brand Spotlight - The Logo Creative

YouTube Brand Spotlight

  • 30/08/201731/05/2018
  • by The Logo Creative
  • Today Designer Spotlight: YouTube Brand Spotlight

    Yesterday, YouTube introduced a significant update across its multi-platform presence, the brand is getting its biggest aesthetic makeover ever. The YouTube logo is being refreshed, shifting the emphasis away from the word “Tube” and onto the familiar play button which has already become an iconic shorthand for the company. The service is also getting a new typeface, colour scheme, and a bunch of major changes to the look, feel, and functionality of its desktop and mobile app.

    YouTube has evolved massively since it first launched in 2005 and this is the first unveiling of a new logo for the first time in 12 years.

    According to the company,

    “The new logo allows for a more flexible design that works better across a variety of devices, even on the tiniest screens. This is because when space is limited, for instance on smartphones, the brightened icon can be used as an abbreviated logo, which can be seen more easily and read more clearly. You’ll see the new Logo and Icon roll out across mobile and desktop today, and across all our other apps and services soon.”

    In my personal opinion i think its a brilliant move and excellent redesign as it makes the companies branding across all sizes allot more consistent, and it remains just as identifiable as the old logo which wasn’t bad at all.

    YouTube Brand Identity Spotlight

    YouTube Brand Identity Spotlight

    YouTube Brand Identity Spotlight

     

    YouTube Brand Identity Spotlight

     

    YouTube Brand Identity Spotlight

     

    YouTube Brand Identity Spotlight

    They have designed a lovely workmark by improving the old lettering, it’s more rounded and visually pleasing you need to look closely you can see the improveents on the “u” and “b” and the letter spacing has been improved. The wider opening of the letter “Y”, with rounder sides of the “o” and “e”, the contrast in thickness and thinness. Also, the kerning its fantastic it just brilliant.

    YouTube UI

    As YouTube details in its blog post,

    “We’ve also been experimenting with new ways to display all videos in the best possible way. Soon, the YouTube player will seamlessly change shape to match the video format you’re watching, such as vertical, square or horizontal. That means you’ll always get the best viewing experience automatically – including vertical videos with no black bars on the sides!”

    The main layout of the website is remaining intact, but the entire look is simpler, flatter and cleaner than ever before — something that should come as no surprise if you’ve used Google’s other websites or Android apps lately.

    The big focus here is making YouTube simple and approachable for all, with visuals that don’t distract you from the main reason you’re there: and that is to enjoy watching videos. YouTube can historically seem busy or confusing to casual users, and this redesign should hopefully help solve that issue. It also brings a visual consistency to Google’s other properties, which is always important.

    Perhaps the best thing regular YouTube users will find about this redesign is the inclusion of a complete dark theme, which will dramatically cut down on eye strain when watching videos at night. All you have to do is toggle it on through the account menu, and the entire interface goes dark permanently.

     

    YouTube Brand Identity Spotlight

    Posted in Brand Spotlight, Inspiration
    BrandBrandingDesignDesignerGraphicgraphic designidentityLogoLogo DesignpackagingPrint DesignSpotlightTypographyUIvisualYoutube

    Post navigation

    SŽDC Brand Identity Spotlight
    Allsorts Black & White Edition Packaging Spotlight

    Categories

    Interactive Email With Insights

    Weekly Blog Digest




    Best Logo Design Blogs

    Best Branding Design Blogs

    LOGO DESIGN NEWS

    Tweets by thelogocreative

    Video Converter

    mazzine.com




    The Logo Creative - International Strategic Logo and Brand Identity Design Studio

    The Logo Creative™
    Logo & Brand Identity Studio

    Part of The AJR Group™

    International Design Studio
    info[at]thelogocreative.co.uk
    Phone: +44 (0) 7807 085 003

    INSIGHTS FROM THE BLOG

    • Is Your Tech Undermining Your Brand? IT Fixes You Can’t Ignore 10/05/2025
    • What Is DLP And Why Should Your Brand Care In 2025 09/05/2025
    Copyright © 2025 The Logo Creative | International Logo Design & Branding Studio | ♡ In Loving Memory Dad (Ray Marriott) | The Logo Creative.
    Scroll to top
    Interested In Writing an Article To Be Featured On The Logo Creative™ ? Contribute!
    Coming Soon - Designer Interview With Von Glitschka View Previous Interviews