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Fonts & Typeface in Advertising - Why They Matter

Fonts & Typeface in Advertising – Why They Matter?

We have always heard that for proper brand awareness and marketing, you should always come up with worth admiring content that grasps the public’s attention immediately, but do you know the fonts you use in the content has equal importance? In this article, we take a look at Fonts & Typeface in Advertising – Why They Matter?

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Font Psychology and Typography Inspiration in Logo Design

Font Psychology and Typography Inspiration in Logo Design

There is a lot of current research related to typography these days. This is a topic of great interest to logo designers. As we all know that logo has been a powerful force for a long time, and it has a big impact on company branding. Join us in this article as we look at Font Psychology and Typography Inspiration in Logo Design.

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Reasons Why Typography Plays a Critical Role in Achieving Digital Marketing Goals

Reasons Why Typography Plays a Critical Role in Achieving Digital Marketing Goals

You know the feeling you get when you visit a website that tells you to stick around or hit the back button? This is before your brains comprehend the textual content. It instead is the font size, color, and style, the way everything is arranged that tells you how comfortable the overall design looks.  Continue reading “Reasons Why Typography Plays a Critical Role in Achieving Digital Marketing Goals”

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4 Typography Designs with Awesome Font Selection

4 Typography Designs with Awesome Font Selection

Here’s an exciting story about Typography Fonts: in July 2012, Errol Morris conducted an experiment titled ‘Are You an Optimist or a Pessimist?’ Where he presented an excerpt from a book by David Deutsch (The Beginning of Infinity). Morris wasn’t bothered with what people thought they were. He wanted to know how typography fonts influence perception, how typeface affects the credibility of the text. He used 6 fonts (Baskerville, Comic Sans, Helvetica, Georgia, Computer Modern, Trebuchet) and text in Comic Sans and Helvetica had the most negative responses while Baskerville was the clear winner. In this article, we take a look at 4 Typography Designs with Awesome Font Selection.

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