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Font Psychology and Typography Inspiration in Logo Design

Font Psychology and Typography Inspiration in Logo Design

There is a lot of current research related to typography these days. This is a topic of great interest to logo designers. As we all know that logo has been a powerful force for a long time, and it has a big impact on company branding. Join us in this article as we look at Font Psychology and Typography Inspiration in Logo Design.

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Reasons Why Typography Plays a Critical Role in Achieving Digital Marketing Goals

Reasons Why Typography Plays a Critical Role in Achieving Digital Marketing Goals

You know the feeling you get when you visit a website that tells you to stick around or hit the back button? This is before your brains comprehend the textual content. It instead is the font size, color, and style, the way everything is arranged that tells you how comfortable the overall design looks.  Continue reading “Reasons Why Typography Plays a Critical Role in Achieving Digital Marketing Goals”

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4 Typography Designs with Awesome Font Selection

4 Typography Designs with Awesome Font Selection

Here’s an exciting story about Typography Fonts: in July 2012, Errol Morris conducted an experiment titled ‘Are You an Optimist or a Pessimist?’ Where he presented an excerpt from a book by David Deutsch (The Beginning of Infinity). Morris wasn’t bothered with what people thought they were. He wanted to know how typography fonts influence perception, how typeface affects the credibility of the text. He used 6 fonts (Baskerville, Comic Sans, Helvetica, Georgia, Computer Modern, Trebuchet) and text in Comic Sans and Helvetica had the most negative responses while Baskerville was the clear winner. In this article, we take a look at 4 Typography Designs with Awesome Font Selection.

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Level-Up Your Script Lettering! With Ian Barnard.

Level-Up Your Script Lettering! With Ian Barnard

Are you a hand letter artist who wants to improve your letter forms and script lettering? or maybe you want to learn more about the art of creating custom letterforms? Then we have the perfect online course for you to lean just that. The course is taught by UK hand lettering artist Ian Barnard who is passionate about typography and creating custom lettering and as he explains

“learning the wonderful craft of calligraphy. It’s amazing what can be achieved when we make stuff with our hands”

Dive into this course and learn how to Level-Up Your Script Lettering! With Ian Barnard.

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Starting Out as a Graphic Designer, Keep These Important Typography Tips in Mind

Starting Out as a Graphic Designer? Keep These Important Typography Tips in Mind

The design world is diverse and as much as it is diverse; there is a whole lot to explore within this world. However, The best thing about the design world is that nothing, big or small, is unimportant. Each element used exist in a perfect symbiosis and if one thing is out of the box, everything topples.

It can seriously hurt the entire look and feel of the design.

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