There are an estimated three hundred million companies in the world today that’s three hundred million brands with some brands as big as Apple and Coca-Cola others as small as a one-person business.
With so many brands in the world today it’s getting harder to create and find a unique name so how do you create a great brand name how can you play and win the name game you start with these three steps.
We’ve written at length in the past about how you can never really have too much of a visual element in the world of business, both internally and externally as far as marketing as concerned. in this article we discuss The Many Benefits of Scatter Plots.
Today’s business world as we know it is over saturated with companies making it a very overcrowded market consequently making it even harder than ever to launch a successful business.
In today’s overpopulated market brands have to work harder also smarter to stand out from their competing brands to attract their targeted clients.
Technologies are constantly changing and with it, the style and manner of advertising and especially Digital Marketing is continuously in flux. In this article, we will go through some of these critical points which can help you design a better Digital Marketing Strategy for your Ventures and businesses.
Continue reading “Top Trends that will shape the future of Digital Marketing”
Following on from the previous book review in this edition we will be looking at David’s second book Work For Money, Design For Love by David Airey. This book answers the most frequent questions about starting and running a design business.
Its a refreshing, straight-talking advice guide from the Logo Design Love author and designer that is David Airey. In this book, David answers all the questions designers have about launching and running their own design business. As David explained the idea for the book was inspired by the many questions he receives from designers that visit his blogs.
Some of the most common questions designers ask are ” How do I find new design clients?” “How much should I charge for my design work?” “I have a difficult client how do I handle them?”
Continue reading “Work For Money, Design For Love by David Airey”
Ever noticed how things are often better in threes?
Two is too little. And four feels like it’s a tad too much.
But three?
Three feels just right, doesn’t it?
In this Logo Book Review, we are going to be taking a look at Logo Design Love by David Airey – A guide to creating iconic brand identity’s published in 2009 and a popular logo design book by David Airey an Irish Graphic Designer. The book has received a vast amount of credit from the design community and can be found on the bookshelves of thousands of logo designer’s around the world.
I have had this book since it was first released and it’s been a very valuable resource for me over the past 9 years. It’s one of those books I think every logo and brand identity designer should own. It’s perfect if you’re just starting out or if you’re like me and experienced designer whos been in the game for near two decades it’s also worth owning!
Going into business is a brave decision, especially if your business will be your primary source of income. With this in mind, you need to do everything you possibly can, and a bit more, to make sure your business takes off and succeeds. In this article we share Five Pointers to Help You Grow Your Website’s Traffic.
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Personally, I haven’t seen famous brands owning a poor logo. In the era of social media, having a poor logo is next to killing your profit from your own hands. Little do you do know; a customer builds up an association with your brand’s logo.
eCommerce is a rapidly growing sector. Every year it carves out a larger share of the retail market than the last. Generally speaking, this is a good thing. It’s helping develop an entirely new sector of the economy that makes it easier for people to enjoy the freedom and flexibility of working online.
Yet the downside of all this activity is that competition is ramping up. Consumers are constantly bombarded with marketing and advertising, so it’s becoming increasingly difficult to stand out.
Strong branding can help you cut through the noise and be heard. This means developing good, consistent messaging that resonates with your target audience. And it also means creating great content.
Continue reading “How to Choose the Right Brand Identity for Your eCommerce Store”
