Going into business is a brave decision especially if your business will be your primary source of income. With this in mind you need to do everything you possibly can, and a bit more, to make sure your business takes off and succeeds. It means adapting to the current trends, like online marketing and selling. To do this efficiently, you need to have a website. Additionally, your site needs to be receiving much traffic to have high user conversion rates.
In case this is currently not the case, then you should strongly consider the five updates suggested by website design specialist Alex Read from Lab41. In summary, they are:
- Updating Your Website to Make It Compatible with Smartphones;
- Having Appropriate Meta Titles and Descriptions;
- Using Relevant Keywords;
- Carefully Selecting and Placing Your Call to Actions;
- Choosing the Right Theme Template
#01. Updating Your Website to Make It Compatible with Smartphones
Most people these days do not leave the house without their cell phones. This way they are easily accessible and they can also access the internet wherever they are. It means that if they need a specific item or service, they are more likely to run a Google search for it from their phones. That means that if you want to get and stay ahead of your competition you need to create a site that is accessible from a smartphone. Additionally, it needs to be one that can load quickly on almost any make of a cell phone. It is important because according to statistics released by Google more than 50 percent of people use their phones to browse. Additionally, people will leave your site quicker if it is not mobile-optimized or takes too long to load, and this is a loss to your business
#02. Having Appropriate Meta Titles and Descriptions
To evaluate your site you need to put yourself in the shoes of a client. For example, if you needed to locate a place that offers asana yoga. You will probably run a Google search to see which studios near you provide this service. When looking at the results, you will find yourself in most cases clicking on the site which offer you detailed and enticing descriptions that include the words ‘asana yoga’. Therefore, when you are looking at your website, even before you click on the link, look at what comes up when you run the Google search. This way you can see if your Meta descriptions are informative. Check whether they give a few details of the services or products you provide and your location.
#03. Using Appropriate Keywords on Your Site
An individual will be directed to your site if the words they use in their search match your keywords. Therefore, as with the previous example of offering yoga classes, then you need to ensure that the words yoga and studio show up numerous times on your website. You will need to think like a client when creating the site this way you will select the right keywords. Basically, by running a Google search looking for one of the services you offer you will be able to see if the right keywords show up in your headings and also in the content displayed on your web pages.
#04. Carefully Selecting and Placing Your Call to Actions
Most companies want to grow their business; and in order to do that they need to attract clientele and keep them interested so as to convert visitors to customers. Here is where the call to action comes in handy. It will be what you use to direct your clients to what you would like them to do. You may want them to subscribe to your channel, book a free trial or to call you. These ‘call to actions’ need to be visible on your site. Therefore assess your website to determine whether there may be irrelevant information which makes your call to action more challenging to see. Be sure that you work to clear your pages of non-essential information and use bold colors to make your CTAs stand out.
#05. Choosing the Right Theme
Appearances are everything, and in this case, we are not referring to how you dress. The way your website looks and how fast it loads will also determine if your clients browse long enough for you to make a sale. The best theme will be one that is fast, has reliable support, proper security, is regularly updated, is mobile and SEO optimized, and has various templates making it easily customizable. Additionally, do your research to see how popular it is before you rush to make a purchase.
You can implement these changes in one go or one a time. In either case, the moment you make these changes you are guaranteed to notice an increased user conversion rate, which means more clients for you and the growth of your business.
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Alex Read is a website design specialist from Lab41 an online marketing agency.