Personally, I haven’t seen famous brands owning a poor logo. It’s the era of social media, having a poor logo is next to killing your profit from your own hands. Little you do know; a customer builds up an association with your brand’s logo.
There are two possibilities here, either your logo will give a positive message of your brand, or it will deliver a negative word. It all depends on the design elements used in that logo. If you want to create a promising brand, make sure that you get a positive logo for your brand.
Having a strong logo conveys a strong message to the customers about your products and services. A consumer who doesn’t even know anything about your brand, how will he start trusting you? How will he believe that the services or products you are providing are of high quality? Only your logo will tell him that.
You are aware of the fact that you don’t get a second chance to create your first impression. Similar is the case with your logo, if you go for a bad logo in the start, chances are that people will not develop a reasonable level of trust with your products or services.
Don’t you know how a logo can change your online image? We will tell you.
Table of Contents
Your brand gets the deserved attention
Your logo makes you the center of attention. A well-designed logo attracts the consumers and you get to experience the undivided attention. Don’t think of your logo as an afterthought; your logo carves your complete brand image.
When you make a brand, you carefully choose different things. How picky you become while establishing a brand. You do the complete market research; you analyze different businesses then you come up with your strategy. Well, sometimes you ignore the main point, you forget thinking about the logo. Just leaving things in the hands of a designers doesn’t make any sense. It is the matter of your brand’s image; your logo introduces you to mortals. Workout the best logo with your designer, communicate to the designer what message you are willing to convey via your logo.
Brand recognition
It is a human psyche to decode pictures faster than the text. The logo is crucial for your brand recognition. The human brain processes the colors and shapes faster than the written text. Even a human brain associate different letters to shapes that’s how we remember any specific text.
Simpler the images are, easier it would be for our brain to process it. When we see different logos, we instantly register the shapes and colors into the contours of our minds. The shapes and colors used in the logo let the customers’ identify you in the marketplace.
The logo speaks for your professionalism
You surely want your customers to recognize you as a team of professionals. Your company’s logo speaks for your professionalism. A perfectly crafted logo is the first step towards registering yourself as a company that is serious about its business. Poor stock images or your copycat approach is not going to help you here. To give your brand a unique identity, take the help of a jaw-dropping logo.
Please! Don’t make a massive mistake of designing your logo on a logo generator. You will get the generic logos from there which your business doesn’t need at all.
Your logo builds the brand loyalty
This world is full of choices, you ask for one thing, within nanoseconds you see a plethora of offers from different brands. In such a highly competitive market, making your image is a big task. You want your customers to give preference to your products or services when a customer has so many options to choose from. One question here, how will you persuade your customers? You won’t persuade them; your logo will.
Hammer your logo in the customer’s mind and they will opt for your products or services, when in need.
Brings consistency to the brand
Your brand’s voice has to be strong on all platforms. Now, businesses are not limited to the printed materials. There are multiple platforms available on which businesses are competing to get the first spot. Platforms like Instagram, twitter, linkedin, Facebook and Snapchat have changed the dynamics of competition. When you use the same logo on different social media platforms, automatically it builds the consistency.
Consistency in the look of the brand increases its effectiveness. The brand loyalty which you seeks to build can’t be achieved without embedding the element of consistency.
Gives you a separate identity
The sea is huge! Dive deeper and you will get an idea of its density. In the highly competitive environment, every brand is trying to roar with a massive wave. Those brands that fail to cope with the tides, sink down in the span of few months. To stay ahead of the curve businesses are leaving no stone unturned in giving a separate identity to their brand.
The logo is the identity of your business. It should be strong enough to communicate the message to the online world “Our brand is better than the other brands.”
Sense of ownership
“Oh, I have seen the exact same logo somewhere else” Save your online image from this statement. Minds of mortals are really sharp; things instantly get registered in their brains. If you copy a logo, people will recognize it instantly. Follow the fair practice, invest a little amount of money and get a distinctive logo for your business.
It is essential to build a good online image. People don’t leave a single chance to destroy your image when they find a single fault. A distinctive logo will give you the sense of ownership and let people identify you in the jam-packed lane of brands.
Build your brand’s foundation
Brands don’t get famous within few days; it takes sheer hardwork and passion to do things differently. Never miss an opportunity to stand out from the crowd. Your logo helps your brand in building a foundation. Once you build up a foundation of your business, everything else starts falling into place.
Gives a clear invitation to new customers
Nothing so shocking here! People love seeing vibrancy in colors and designs. When a person sees a good logo, it automatically persuades him to know more about that product or service. Though people won’t purchase your thing but surely will consider purchasing it.
You can generate massive leads from your logo as it hitches the attention and throws the ball in your court. You got the lead now it’s all upto you, how you convert a lead into a customer.
Outshines the rest
Your logo doesn’t work less than a magic wand. It is enough to get the people’s attention. Well, if you see the positive side of the picture, you will discover that in the long run your logo helps you a lot in getting a healthy market share. A point should be taken into count here “Your consumers directly link your logo to the services or product you offer. Think on a big scale, get a good logo for your business and take the competitive edge.
Bottom line
Flip the book; you will see the names of those brands that dissolved into mud. But, what’s the reason behind the failure of those brands? The reason is those brands failed to create their distinctive identity. You don’t fall into the same category by neglecting your brand’s personality. The highly competitive market demands you to have a unique logo that enhances your brand’s image.
