Many businesses use different gimmicks to entice their customers during the holiday season. Should You Update Your Business Logo For The Holiday Season?
For instance, you can see companies on social media post about their gift ideas for holiday shoppers. One of the most popular trends that businesses do is design a new logo incorporating holiday elements. But why exactly do they do so? What can your business get out of a holiday-appropriate logo?
This article will discuss why the logo change trend happens during the holiday season. Take this as an opportunity to find ways for your business to gain profits and establish a strong competitive presence in your chosen industry.
Why Does Your Business Need a Logo Change for the Holidays?
Consider the following reasons businesses change their logos for the holidays and think about the possibility of doing the same thing for your business:
It’s a way for your customers to identify with your brand
Remember—customers nowadays can buy products and services from your website, meaning they want to feel the same convenience and ambiance as they would in a physical shop. During the holidays, they want to see festive elements, like a Christmas wreath and a Menorah. You need to find ways to incorporate these elements into your website.
Your business logo design is often seen on your site, and adding some holiday elements to it can entice your customers, reminding them that you know these days are special. Seeing these festive elements on your logo enables your customers to perceive you as a consumer-friendly business.
You can create holiday-appropriate packaging for your products
Beautifully packaged items are popular among customers when they go holiday gift shopping. You can use your festive logo change as an opportunity to make your products stand out as a must-have for your customers.
For example, let’s say you sell plush toys to children. You can create a toy box with Christmas colours and a stunning holiday-themed logo that will entice any parent to get the best present for their child. These kinds of marketing tactics can help you meet your profit goals and prepare for next year.
Business Logo Making Tips for the Holidays
Ponder this list of practical tips to help you design your business logo with seasonal elements to draw in more customers:
Go for seasonal colours!
Your business logo design can be re-imagined for the holidays through colour changes that are holiday-appropriate. For example, you can replace parts of your current logo with green, white, and red stripes. Take note that you also want to make your business logo look aesthetically pleasing and not tacky. Consult with your employees and stakeholders to gain the best design advice.
Add holiday graphics with your logo
You can decorate your business logo with festive elements, such as a Christmas hat, snowflakes, and Mishumaa Saba. The best way to pick design components for your logo is to think about your customer demographics. That way, you can choose the appropriate elements and use the gathered information to conceptualize your advertising strategies.
Use an AI logo maker
You can personalize your logo from your computer with an AI logo maker. It allows you to use different design elements and review various branding possibilities to enhance your marketing strategy. Checkout different logo ideas to help you envision the best seasonal logo design for your business!
Having a holiday-themed business logo offers many branding opportunities for your business. You just need to think outside the box and get smart about your marketing direction. Make your logo changes for the holidays today!
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Ping He is the founder & CEO of 48hourslogo – an online logo contest website connecting freelance logo designers with small business owners needing custom logo designs. He lives in Shanghai, China with his wife and 2 kids Sean & Kyle.