Today’s world is highly competitive, and it is important to make sure your business stands out. Great branding is one way to do this, as this ensures that when customers come into contact with your company they will remember it. In this article, we share 5 Effective Branding Techniques to Attract More Customers.
What exactly is branding? According to the Design Council, “the simplest answer is that a brand is a set of associations that a person (or group of people) makes with a company, product, service, individual or organisation.”
Branding techniques can help alter people’s perceptions of a business by offering a memorable insight into their businesses, building lasting relationships and a foundation of trust between the company and its customers.
Whether you’re just getting started in the world of digital branding or have been running an e-commerce store for years, there are basic branding strategies that all businesses can take advantage of to help attract new customers. Here are our favourites:
1. Make Good First Impressions
The key to making a successful business is a strong connection to the consumer, and that starts with making the right first impression. An effective brand name is valuable for increasing customer interest for numerous reasons.
The more appealing your brand name is, the more likely people are to remember it and look for your product. Brand names can increase customer interest by offering appeal through creative techniques like symbolism or alliteration.
A good brand name is one that represents the business in an interesting way, which can be achieved through several different kinds of techniques.
For instance, companies may use symbols with an underlying meaning to make their brand name memorable, like Apple Computers. Another technique is alliteration, which involves repeating the first letter of each word in a phrase for emphasis.
These are only two of many techniques used by companies around the world. By creating an interesting brand name that represents your business, you can increase leads by making a better impression on future customers.
2. Have a Great UX Design
A great user experience is something all businesses want to achieve with their website. Good UX design adds value to the customer journey, improves the credibility of your business and establishes you as an authority within your industry.
Customers are more likely to engage with your website and utilise your product or services when they have a pleasant and straightforward user experience. You can give your customers a great UX experience by using the following techniques:
- Great design across all platforms. Consider employing a graphic designer or information architect to really boost your UX.
- Useful and easy to use navigation menu.
- The website is compatible with different browsers and devices including laptops, tablets and smartphones.
- Fast load functionality for a smooth and anxiety-free customer journey.
- Ecommerce integration to allow for a truly engaging and interactive shopping experience.
3. Develop a Strong and Memorable Brand Identity
In today’s competitive business world, brand identity is a vital tool. It establishes the core values and the key selling points of a company’s products/services, allowing them to stand out from their competitors.
Creating a distinct brand that people can relate to helps build customer loyalty and increase your market share. Unfortunately, it is all too easy for companies to become lost in an oversaturated market.
Your brand identity should be able to resonate with your target audience, making them feel like they are part of the brand without even realising it. It is vital that this stems from a clear understanding of what you want your company to stand for and how you want people to perceive it.
As many external factors will have an impact on the requirements of your brand identity, you should ensure that your branding is in-keeping with the times and any significant political and economic events such as Brexit.
If you find yourself needing to drastically change your brand identity for reasons like this, learn more about rebranding for growth before getting started.
Top tip: make sure your core messages, visual branding, and other brand elements are consistent cross-platform. This includes your website, social media, emails and any other interfaces that are customer-facing. Consistency is key when it comes to branding!
4. Utilise a Brand Auditing Service
A brand audit is the easiest way to find out everything that you will need to know about your existing customers. It can help you keep track of things like their age, gender, location and more.
If they are older users for example, it might be time to modernize certain aspects of your company in order to appeal to younger generations. This doesn’t just apply to demographics, however.
You may find that you need to update the language that your company uses or even its logo in order for people to take you seriously and trust that you’re legitimate.
Brand audits are essential because they help you get a grasp on exactly what it is exactly that makes someone want to buy from your company and what it is that drives them away.
When you’re able to do this, you can tailor your company’s image and branding towards those customers who are more likely to buy from you and those that aren’t as receptive will naturally gravitate away from your business.
Great brand audits save companies time and money because they help marketers understand existing customer behaviour in order to make profitable changes.
5. Present Your Brand as an Authority Figure for Your Industry
By establishing expertise and trustworthiness with your customers, you will gain more leads. To do this, you need to present your brand as an authority figure for your industry. This could include utilising methods such as content marketing and SEO, building on social media communities and engagement or creating other campaigns.
When people are looking for a product, if they see that you have an authority status to back up your products, then they will be more likely to buy from you.
If the buyer sees that the company has been around for a long time and it is still in business, this means that the brand knows what they are doing so there is a better chance that the customer will be happy with their purchase.
If you want your business to stay afloat, it requires a strong base of loyal customers and these people tend to come from authority status brands. If the company is reputable and has a lot of good products, then other people will be attracted to the brand as well.
So, if you’ve followed these steps you’ll be well on the road to becoming a wildly successful business that attracts droves of new customers on a daily basis! Remember this list to keep your business growing.
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