In 2016, Instagram made a major change to its algorithm and started showing users posts based on presumed interest instead of ranking the posts in chronological order. This made the game more complicated for brands. In this article, we share 6 Instagram Marketing Strategies To Increase Brand Awareness.
These days, if you want to remain visible on your followers’ feeds, you will have to persuade Instagram that your content is valuable. In other words, you’ll need consistency and engagement.
Easier said than done, right? Luckily, we’re here to help. Here are 6 Instagram marketing strategies that will help you increase brand awareness.
1. Post Quality Content
The best way to get people to care about your posts is by making sure your content is interesting and original. High-quality photos are an absolute must, but you also need to find something unique that sets you apart from other brands.
A good way to drive engagement is by creating interactive posts. Interactive content gets your followers more involved and provides you with more opportunities to delight them. Examples of interactive content on Instagram include polls and quizzes, contests and giveaways, multiple-choice posts, and so on.
Another thing to pay attention to is consistency. If you want to increase your brand awareness, the content you post needs to be consistent with your overall brand personality. Bear in mind that brand accounts are different than personal accounts. When users visit your brand’s IG page, they should be able to tell immediately what you are about, what your products and values are.
2. Grow Your Followers
In order to get value out of Instagram, you need to grow the number of your followers. However, if you’ve ever tried to do this, you know that it isn’t an easy task. It takes time, patience, energy, and a solid strategy.
Luckily, there are many tools available to help with a number of different tasks on the platform. An Instagram growth service is the most effective way to gain more followers without having to waste hours of your precious time. These services use machine learning and AI to help businesses and individuals build a community that will engage with their content, product, and service for years to come.
3. Collaborate with Influencers
Collaborating with influencers is one of the most effective ways to boost brand awareness on Instagram. In fact, 67% of brands use Instagram influencer marketing, and 65% of marketers judge the success of an influencer marketing campaign by measuring the brand awareness generated through it.
The key is to partner up with influencers that fit your brand. Take some time to research influencers that are popular in your niche. You should also beware that brands have started moving towards micro- and nano-influencers due to their relatability, higher engagement rates, and lower fees.
Once you find the right influencer(s), you can host a contest or giveaway with them, launch a brand ambassador program, host a takeover, and much more.
4. Create Branded Hashtags
If you want to improve the visibility of your brand on Instagram, using branded hashtags is a simple yet effective way to achieve that.
By categorizing your content under hashtags, you might be able to reach your target audience more effectively. People follow and look for hashtags that match their interests, so you can use hashtags to connect with users who are a good fit for your brand.
In addition, adding hashtags helps increase the number of impressions on your posts and boost engagement. According to the stats, Instagram posts with hashtags get an average of 12% more engagement than posts without hashtags.
When creating branded hashtags, be sure to keep them simple and easy to remember. Your hashtags should be specific and centred around a topic that your target audience would be interested in.
5. Leverage User-Generated Content
Did you know that user-generated images are five times more likely to convert customers than non-UGC? That’s probably the reason why more than 45% of the top-performing marketing teams rely extensively on this type of content.
There are two reasons why you should encourage UGC on Instagram: First, when people publish posts that feature your brand, they expose you to their own audience. Second, when you share this UGC on your profile, you increase your brand’s credibility.
One of the easiest ways to curate UGC is by starting a branded hashtag. Just remember to ask permission from the creator before publishing the content on your account.
6. Analyse Your Success
The best way to create successful posts that will increase your brand awareness is by learning from mistakes and constantly improving. That’s why it’s very important to take some time and look at your most and least successful posts. Try to determine what made certain posts successful so that you can create more successful posts in the future.
Don’t be afraid to experiment. Posting more is always a good idea as it will give you more room to assess which pieces of content are working and which aren’t.
Despite the changes in the Instagram algorithm, there are still many ways for brands to engage users without having to invest tons of money in ads.
The 6 tips offered in this post will help you constantly put out fresh content that encourages engagement, expands your reach, and boosts your brand visibility.
If you’re a graphic designer, check out this article as we share some Tips to Use Instagram as a Graphic Designer.
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