In this article we discuss Small Website Changes That Can Seriously Improve Your Local SEO.
As 46% of all Google searches are for local information, it’s clear that local SEO is an essential part of any company’s digital marketing strategy.
Despite this, many businesses overlook local SEO, with some companies not even doing the basics like taking advantage of free business listings.
For many businesses, local SEO can seem like another tiresome chore that they don’t have time for, but it’s actually remarkably simple to optimise your website for local search.
To help, here’s a list of some small website changes that you can make to create a platform that performs well in both local and general searches.
Table of Contents
Learn The Basics Of Local SEO
Before you start implementing local SEO, you need to understand how it works. Read articles on local SEO and how it can benefit your organisation. If you don’t understand local SEO and want to learn more, or you see the benefits and want to outsource it, then check out the local SEO services from Yum Digital.
The team can explain the benefits of local SEO and take over the management of it so that your website reaches your target audience.
Include Details of Your Location On Your Website
It might sound obvious, but you should include details of your location on your website and mention the area, and the surrounding area, that you operate in so that search engines will notice your website and associate it with this region.
You could also consider creating a web page specifically for each location that your company works in, particularly if your firm operates over a wide area.
This approach will ensure that your business is optimised for local SEO not only in the area in which it is based but everywhere that it serves.
Add Your Business to Local Directories
Local business directories can help to boost your local SEO and increase your visibility among your target market. As such, you should submit your business to as many local directories as possible.
Start with the important ones on search engines, such as Google’s My Business and Bing’s Places For Business. Check out a selection of smaller directories and ask to be listed on those also to grow your reach and improve your local SEO.
You might even receive a backlink on the directory, which could benefit your website’s overall SEO.
Optimise Your Website For Mobile Use
More than half of smartphone users search for local business information on their phones, so if your website isn’t optimised for mobile use, then you’ll be missing out on a vast number of potential website visitors.
Talk to your website developers about making your website more mobile-friendly, so that you can improve both its local SEO and overall usability.
You can check that your website is mobile-friendly for free online, and you should do this regularly to make sure that your website stays ahead of the latest developments in the SEO and smartphone markets.
We these Small Website Changes That Can Seriously Improve Your Local SEO have been helpful. A proactive approach will help you to create and maintain a successful website that is fully optimised for SEO and local searches.
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