As markets continue to saturate amid increasing demand and rising competition, the importance of a brand voice cannot be ignored. When considered in the context of startups, having a unique brand voice is imperative for survival. In this article we are going to take a look at 5 Things Every Start-Up Must Do To Establish A Unique Brand Voice
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While it may seem like the least fun side of marketing, performance tracking, data analysis, and campaign optimization are crucial steps for a successful campaign. These give you useful information on your brand’s success in the market and let you know when you’re going in the wrong direction.
But, in order to track your brand’s performance in an effective manner, you need to know which metrics to follow and analyze. In fact, measuring too many metrics, of little relevance, is quite a common mistake, even for bigger brands. In this article we discuss How Can Your Business Measure Brand Performance?
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You’ve been working on your business for a while now, and your brand still doesn’t get enough recognition from the public? Read on as in this article we discuss Personal Branding: Things That Help Create a Strong Brand.
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A lot of people wonder How to Create Successful Branded Content Campaigns, and we are going to take a look into it. Branded content is a powerful marketing instrument, which you can use to convey your brand message to your target audience. This type of content helps to turn customers into brand advocates and achieve long-term business goals.
If you want to learn more about How to Create Successful Branded Content Campaigns, read this article. It will help you to understand what branded content is all about and how to use it to benefit your company.
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We all know that welcome emails are essential. The very first interaction with new clients sets the tone for all the further communications. We need to win at this Stage as there may be no second chance to “talk” to new customers. Which is why we need to work thoroughly and use only the best welcome email templates for our welcome series. In this article we take a look at How Does Welcome Email Series Help with Building Brand Awareness?
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There is something undeniably powerful about well-captured photographs. They are able to win the attention and hearts of people in a way that illustrations can’t. This is why pictures can be an important aspect of your brand design. Of course, this does depend on the way you utilize them.
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Standing out online is becoming more challenging every year. In this article we discuss How to Use Digital Marketing to Grow Your Brand: 4 Actionable Tips You Should Try
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Corporate brand building includes everything a company does to create awareness, build customer loyalty and value for itself.
Specifically aimed at aligning with the company’s vision and values, a strong corporate branding strategy is what makes your company surpass the competition by presenting your business and product as unique in the eyes of the customers.
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Gone are the days when brands could be built on hyper-professionalism, powerful logos and men in expensive suits alone. To get ahead in today’s market, companies need to fight a tidal wave of mistrust and public scrutiny.
Continue reading “How To Humanise Your Brand And Why You Need To”
A brand isn’t something you create or control, but you can try and shape it with style, imagery and succinct messages (tag-lines). In this article we share 3 Rules For Branding Your Freelance Business.
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