In this article we discuss Why Your Website Is a Huge Digital Strategy Resource.
Building a website is now easier than ever, but the problem is that a lot of businesses build their websites and do not consider them an important asset in their digital marketing strategies.
Websites can be leveraged in several ways and be a huge resource for your business.
Your website can collect leads without you having to do anything other than set it up the right way. Because people almost always do an online search before purchasing a product, optimising your website for the keywords people associate with your industry can lead to an increase in traffic.
Once on your website, you can collect leads and start sending highly targeted and relevant marketing materials.
If you have a niche product or service, ensuring your website is optimised for niche keywords is another great way to collect leads from people who would not have found your business any other way.
If you have ever seen an online ad that looks like it was tailored specifically for you, that is retargeting at work.
The way it works is a website that places a cookie on your visitors’ browsers.
The cookie then follows these visitors around the internet.
The cookie then tells your retargeting provider to serve them ads that are tailored to show the products or pages the person seeing the ad viewed or visited.
All this stems from a visit to your website. Retargeting works in a variety of ways and situations, including on social media.
Ads can be served on social media to people who have already been to your website. By doing this, retargeting can help you get better results, conversions and sales from your existing traffic.
To get started with this type of digital marketing strategy, you can solicit help from companies that can help you leverage your existing traffic.
Offering free digital marketing strategy sessions, you can speak to these experts initially to discover how you can achieve success with retargeting before making the investment.
It Is a Marketing Tool
Your website is a marketing tool on its own. It introduces people to your products and services.
It is also the termination point for most of the resources pointing to it, including your email signature, online ads and visual campaigns on your social media channels.
It is important to remember that even with your website being an integral digital marketing resource, it still relies on other aspects of your strategy to attract traffic.
These include online advertising, social media, SEO and more.
There are many options you can explore to turn your website into a marketing tool.
These include creating landing pages to help your marketing campaigns or including lead generation tools that make it easier to collect leads, or even a blog to show why you are an authority in an industry.
Although many businesses have a website, most of them do not utilise them fully.
In today’s digital and online marketing world, your website is a very important resource that not only forms the bedrock of your digital marketing strategy, but helps visitors learn about your business, as well as its products and services.
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Also published on Medium.