A PowerPoint presentation is one of the most important and initial touch-points for a company’s brand experience. Be it a sales pitch to investors, company profiles, conferences or webinars, PowerPoint is everywhere. In this article we discuss the Best Way To Highlight Your Company Logo In A Presentation
The goal is to boost branding and build an entity for the company through a business presentation. Keeping corporate branding consistent across all channels is vital for a business to establish recognition.
Branding elements such as logo, colour and font helps in bringing a sense of belonging and ownership to your presentations.
When the audience starts relating your presentation with that of your brand, they tend to trust you.
For presentation creators, branding is an out of the box tool that can make a presentation a success.
Showcasing visual elements such as Logos helps the brand bring its true ideas to slides. While creating a presentation, one should carefully place the logo.
It is the logo of your presentation which makes your brand stick in the minds of the audience. The logo communicates professionalism and makes the presenter look legit.
Importance of Logos in Presentation Design:
- A logo is the face of a company. One of the first things that a potential lead might observe about a company is its logo. The logo helps in grabbing attention, making a strong first impression, foster brand loyalty while making the customer experience memorable. It is the logo which sets your brand apart from its competitors.
- One should note that the audience of today has shorter attention spans. On average, if your presentation is not captivating enough, people lose attention at the beginning itself. A logo can be a game-changer for companies. It effectively gets the attention of your audience and communicates the core values and beliefs of the company to them.
- Brands can leverage logos to make a strong first impression. Presenters can include logos in their slides to cast a great first impression on the audience. Since a logo is a company’s primary introduction to the viewers, a well-placed logo in the slides can spark interest in your audience and motivates them to learn more about you.
- One should not ever forget that logos are the foundation of a brand’s identity. If you notice logos of some of the most successful brands, you’d see those logos are plain and simple. It is the minimalistic design of logos that helps you influence viewers and get a better hold on their emotions.
- For any presentation or brand itself, fostering brand loyalty is imperative for business success. As your brand grows, more people become familiar with the logo. Over time, this creates a perception of trust and accessibility. Including consistent logo designs in your slides, every time can help you gain the trust of your audience and pitch well.
Now that we know how logos can change the game for your presentations, let’s move ahead and understand how you can highlight the logo in your presentation.
People often include a logo on every slide. It creates noise and blurs the attention of your audience in the slides. Placing a logo on every slide is like shouting your name again and again.
The practice can distract the audience from the presentation’s message. Renowned PowerPoint expert Ellen Finkelstein- PowerPoint MVP says the same.
Although the logo is an important part of any brand, bombarding each slide with a logo is not branding. The real branding goes far deeper than simply including the logo in each slide.
Apart from logos, a presentation’s tagline, typeset, graphics theme, fonts, colours, illustrations all make up for the design, together. It is the amalgamation of these visual aspects that brings together customers.
What is the right way of highlighting logos in your presentations?
It’s a technique that comes handy for proudly presenting logos and that too, in a far memorable fashion. Presentation experts suggest using an all-black slide and putting a big, high-quality logo on the same.
This should be the opening slide of your presentation. This helps in setting the mood before the presentation since your logo is the 1st thing your audience sees.
Once you’re done talking about your products or services, the closing slide should be just like the first slide.
People will resonate with your offerings with the logo and this neatly bookends your presentation. Large-sized logo with nothing else on the screen helps in casting a lasting impression.
Why this approach? How can your presentation benefit from it?
- You stand out from the crowd. Every day hundreds of thousands of presentations are delivered. Following the practice can help you make your presentation message more memorable.
- Keeping just logos on the first and last slide makes you more persuasive. Your brand comes across as professional and well-prepared, this influences people in unimaginable ways.
- By showcasing your brand’s logo big, crisp and alone, you make the company highly visible for everyone. People don’t get distracted from the conversation.
- You can free up considerable space on your slides. It leaves more space for other valuable visual elements on the slides. You can make other visuals bigger and easier to understand.
If you notice Apple’s keynote presentations, they never place the logo on every slide. As mentioned above, including logos in each slide doesn’t help your presentation.
It brings visual noise and hampers the slide comprehension of the audience.
A presentation should be about the audience and not an upfront sales pitch.
If you want your brand to be remembered, come up with attractive slides with the right amounts of visuals and captivating content. The logo will set the stage in motion.
When it comes to laying a foundation for your visual brand, your presentation plays an irreplaceable role. Including a logo in the presentation puts meaning to your slides.
It transforms your presentation into an online 0 offline branded asset. A clean, simple and minimalistic logo attracts people, unlike anything.
It doesn’t matter if you’re presenting face to face or it’s an online webinar. Always remember that the logo should be the first and last thing your audience sees.
It influences their will to come aboard and buy from you.
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