Creating a good logo is an essential step for any business/brand that wants to be taken seriously, and if you want your brand to have even the slightest chance of becoming successful in the perilous markets we are facing today, then there are a couple of vital factors you need to take into consideration. Check these 3 Key Elements to Consider for Your Logo.
Moreover, if you happen to forgo including any of the elements we are going to feature today, you could be setting yourself up for failure, and you are going to be giving yourself a drastic handicap right from the get-go.
Let’s jump straight into it and take a look at three key elements you need to consider for your logo design.
Table of Contents
Memorability
In the modern day and age, creating a logo that is easy to remember is absolutely essential. There is just too much competition out there now, and if your logo happens to blend in with the rest, the chances that you are going to find success are slim to none.
Although, that’s not to say that creating a memorable logo is easy. We could sit here and give you a million tips for creating a memorable logo – but if you are not able to put said advice into practice and create something unique, then all of your efforts will be pointless.
The two most important factors for creating a memorable logo are simplicity and originality. If you are able to master these two elements of design, you will be able to create a logo that sticks in people’s minds for years, and you would be surprised at just how beneficial having a recognisable logo can be.
This is something that is going to take time. Do not be afraid to spend weeks, months, or even years trying to create the perfect logo, and in the majority of cases, the longer you take, the better.
Style
Style is important for two reasons; it helps you express your brand’s personality and it can help you stand out from the crowd. Moreover, if you happen to get the style for your logo wrong, you could be hindering your brand drastically.
For example, a casual gaming brand is not likely going to perform all too well if they choose to use a super serious logo – this does not represent what they offer.
Alternatively, if a gaming brand decided to use a logo that was splattered with colours and is able to appeal to a younger audience, then this could pay dividends for years to come, and it should come as no shock to you that all of the top casual gaming companies have logos that are playful/fun.
Style is one of those things that can really affect your brand’s image, and if you get it wrong, it could potentially take years for you to rectify your mistake.
It’s much easier to just spend more time on your logo during the planning phase and get it right the first time.
Originality
Out of all of the design elements on this list, this one is probably going to be the one that you struggle with the most. Creating a logo that is original is a momentous undertaking, and there is a good reason why most businesses choose to outsource this task to dedicated logo companies.
There is just so much that goes into creating an original logo – you have to come up with a design that ticks all the boxes, you have to make sure that your logo is not similar to any other popular logos (something which is much more difficult than you might expect), and then you have to check that your logo is different enough from every other logo in the world to avoid any copyright issues.
Learning how to create an original logo is no easy task, and before you embark on this venture, you should be well aware of just how difficult your experience is going to be.
Nevertheless; creating an original logo is more than possible for those with the right levels of determination and willpower, and if you think you have what it takes, then you may even be able to get an advantage over companies who choose to outsource this task.
If you follow all of the advice, we have given you in this article, you should be able to create a logo that is memorable, stylish, and original, and your brand should have no problems with taking off in the current markets.
Don’t get us wrong; it’s not going to be easy. However, it is going to be more than worth the effort to create an amazing logo for your brand, and if you do this, you will save yourself a ton of struggle and strife way later on down the line. See you in the next one.
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*TIP – Looking to learn logo design? We recommend the Logo Design Online Masterclass, it will teach you how to plan, design and execute logo designs. The course has also had great feedback from the design community.
