Your website stands as your virtual storefront. But launching your website and having it referenced on any search engine isn’t always enough. This necessitates every business owner to convert their passive visitors into active customers. In this article we share 6 Tips for Building a Branded Website.
Just like brick-and-mortar offices, your website also has to generate similar benefits through attracting new customers and facilitating relationships. Your website should not only serve as a hub for spreading awareness about your products, increasing sales, and building connections but should also serve as a digital extension for your brand. As such, companies like Gold Coast Website Design can help you design the appropriate website for branding your business.
Furthermore, this article will outline highlights and tips that can assist you in building a branded website.
Table of Contents
Establish Clear Branding Guidelines
Having a branded website ensures consistency with its purpose, values, and niche market. When potential customers see your website, they ought to have some vibe about your business on a subconscious level. And that’s where defining branding guidelines come in.
The branding guidelines should explore the feel and look of your brand, from your company’s logo to your website. This is critical since your brand can significantly affect your business and how it’s to be perceived by potential customers.
In addition, you also need to select the brand characteristics to help define your voice and visuals. This includes choosing a colour palette. Essentially, simplicity is usually a desirable choice.
The colours you choose have to communicate with your target’s emotions. Therefore, it would be best to manage your colour palette and stay consistent with the brand direction.
All in all, having clear branding guidelines allow you to have a cohesive website design. While it is true that there are various themes you can explore, limiting your site’s design to the brand’s direction can certainly go a long way. You can consider hiring professional designers to help you design your site while still being loyal to your brand.
Understand Your Audience
When creating a branded website, you have to know the audience you want to attract. Different audiences have their respective interests, and they care about different things. So, if you’re going to create a website with much appeal to them, it’s critical to understand what can drive your audience to action.
One way to do this is by profiling your current and potential clients. Pick out some of your best customers and create buyer personas that can help you outline individuals with the potential to gain interest in your products.
From there, you can better understand your audiences’ motivators and pain points, which can then help create a meaningful website for them to experience.
Determine The Goals of Your Website
Not every company uses its website to boost sales and revenue. Some use theirs for brand awareness or to assist their customers who might need help with information about certain products or services.
Therefore, knowing what you would be doing with your website allows you to prioritize your business’s most critical aspects, preventing you from being torn between too many objectives.
Maintain A Consistent Style
Anything you do on one page has to be mirrored on the other website pages. The feel of your websites should be consistent in spanning images, buttons, text, and more. It would be clever also to consider adding different languages and translations to your website, though it demands some extra work.
Create A User-friendly Interface
A good indicator that you have an effective website is if it’s easy and convenient to use. Users should quickly point out the marketing messages and feel the comfort of exploring the other parts of your website. Good usability tends to improve the success of a business by boosting its sales and revenues. Your website should also allow for fast load times and good error handling.
Create A Tenacious Content Strategy
You need to plan on using your website to meet your brand goals and select metrics to measure each goal’s failure or success. Having a solid strategy allows you to know what to do to increase the rankings for local search results. And by knowing your plans with the website, the design details for your website would automatically fall into place.
More so, as your business grows, so does your website and its content. As such, it’s recommended to ensure that your content strategy is always aligned with your company’s brand.
You can start by refreshing or replacing any outdated content and then add appropriate content to the current content gaps. You can ask your known audience about the frequently asked questions then create the relevant content that answers those questions precisely.
Creating a website design that represents your brand allows you to expand your business by creating an online interface for helping out customers or increasing sales. In addition, building a website for your brand can also enhance brand identity, bringing more customers to your business.
As such, the tips above can help you build a branded website that can resonate well with your audiences.
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We hope these 6 Tips for Building a Branded Website have been helpful. If you would like more personal tips, advice, insights, and access to our community threads and other goodies, join me in our community. You can comment directly on posts and have a discussion.
*TIP – We use and recommend DesignCuts for all your fonts, mockups and design bundles.