A step-by-step guide to know your target audience so you can market and sell more effectively. In this article, we share 7 Ways To Find Your Brand’s Target Audience (That Actually Work).
We all hear it time and time again. It’s the number one rule of branding. Who is your target audience? The truth is, there are many ways to answer this question, but today I want to share with you what I feel are the best 7 ways to nail down who your brand’s target market is.
1. Defining Your Target Market
Before you can define a target audience for your brand, you first have to understand who you are. Who do you really want to see in your content?
When you are planning your content creation, these are the people you are thinking of. These are the people who are most likely to engage with your content in some way.
2. Segmenting Your Target Market
According to Forbes, 67% of brands face difficulty in identifying their target market and just 37% are able to reach their target audience.
That being said, there are a number of tactics that will help you create a target audience and analyse the wants, needs, and behaviours of your market.
One of the most popular ways is by segmenting your market based on geography. There are a number of ways to do this such as identifying demographics, such as age, gender, and marital status. You can also use a variety of tools to get even deeper with your segmentation.
For instance, there are tons of demographic questionnaires, like MyAero, based on these key traits. You can also use a range of online tools that look at the common interests of people in your area, such as Facebook Groups and YouTube channels.
3. Targeting Your Market
Your target audience might be difficult to define. Perhaps your best guess is what you want them to be. A way to find out what they are might be to use the methods below.
Identify Your User Profile Ask yourself,
- “Who am I?”
- Where are you on the continuum of maturity?
- Do you prefer social to email communication?
- How would you like to communicate?
Analyse the Technology Make a list of the current tools you use. What do they have in common? Sift through a few of the new technologies to find those that are used by people who have a similar set of interests to your user profile.
Let’s suppose you are a restaurant business owner; then you shouldn’t ignore the latest online tools like free online ordering systems or others.
Use the technology if you must, but I strongly suggest you put it into the Sorter field on the User Profile form. We will quickly inform you if there are unknown areas of the market.
4. Demographics of Your Target Market
The first way I suggest is to identify the demographics of your target market. If you’re a marketer who creates eCommerce sites for start-ups, for example, you can use one of the many tools available online to find out what your target audience is composed of.
These tools offer you information about how the current demographics of your audience compare to those of other similar start-ups who have had success doing the same thing.
If you’re a product-focused marketer who creates websites for companies in the tech industry, you can use your product as a guideline to figure out:
- What your customers’ backgrounds are?
- How their occupations affect their demographics?
- What kind of experiences are they interested in having before they do business with you?
5. The Problem of Your Target Market
One of the most challenging problems to tackle is knowing how to find the right market problem as a business owner. On the surface, it seems easy enough.
You go out and ask people what would make their lives easier. But it turns out that task is closer to harder than you might think.
It’s very easy for respondents not to know they have a problem until you ask them.
6. How You Can Speak Your Target Market’s Language
Here’s the most important thing to remember about your target audience: You’re not speaking their language. They’re speaking yours.
Let me explain.
What Is A Target Audience? All you have to do to learn this vital definition is to ask someone:
Where do you see yourself in the world? If they are like you, they’re going to respond:
- Where do I want to be in the world?
- How long have you been thinking about this?
- What does success look like to you?
- What does being average mean to you?
Your target audience is the answer to these questions. Your target audience is everyone you’d be looking to hire or hire into your business.
They are the people who want to come into your business and work for you or go after your competitors.
7. Analyse your competitors
The first step in any successful campaign is to analyse your competition. You need to understand their strengths and weaknesses and think about how you can counter those strengths.
Understanding the strengths and weaknesses of your competitors is an essential component in crafting a winning marketing strategy.
If you know your competitor’s strategy, you can counter their strong points and take advantage of their weak points.
Were you able to follow along with these seven ways to find your brand’s target audience? I know it’s a lot to digest in one post, and it might take some time to try them all.
Remember that you should be doing multiple examples of these ways to find your brand’s target audience if you want to find your brand’s target audience.
Find the ones that fit in with your goals and just run with them and see how it works out for you. Good luck, and remember: find your target audience today so you can keep building those relationships this year!
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