In this article we share 6 Tips to Get Video Branding Right.
With the pace and rapidity at which we’re consuming content these days, there’s no doubt that the age of information has changed the way we view and market content. If recent reports are anything to go by, the year 2020 saw a staggering 96% increase in video consumption by consumers.
And if that isn’t enough of an indication of how vital video marketing techniques such as video ads and tutorials have become for brands globally, imagine finding out that 89% of marketers vouch for videos being the biggest reason for their ROI. Further, statistics reveal that 83% of marketers believe that videos aid them in lead generation.
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Benefits of Branding Your Videos
The influx of hours of video content from YouTube, Tik Tok, Instagram, and various other platforms has caused a reduction in attention spans. Your chance, therefore, at making your video impressive enough for a consumer to sit through is a mere 2.7 seconds.
As such, if you’re looking to advertise your brand and/or your product, simply inserting an advertisement in the middle of a video isn’t going to cut it. You’re just going to be intrusive and annoying to your potential customers. But what you can do is brand your videos, albeit in a creative, subtle, and non-interfering manner.
By doing so, you’ll be formulating an approach to content creation that is devoid of base favor-seeking from your viewers. Instead, you will be creating a library of content that endeavors to build trust and disseminates extensive information on various niche topics.
But how do you go about creating said content, and what are the things you need to keep in mind while doing so? Let’s find out.
Use Brand Colours and Fonts Throughout:
Classic brands like Coca-Cola, Cadbury, and Apple are, more often than not, associated with the colors red, purple, and grey, respectively, primarily because of how extensively these brands endeavored to use said colors in their print and television advertisements.
That is how consumers, at large, come to view you as a trustworthy enterprise that they can rely on and eventually become loyal to.
Consequently, once you begin to use your brand colors and the subsequent font in all your videos, you’re going to be providing your potential customers with a level of consistency, familiarity, and a way for them to identify your business the next time they see a video put up by you.
Watermark With the Logo:
Continuing from the last point, if you want your viewers to be accustomed to your brand image and bring about brand awareness delicately, displaying your logo by way of a watermark (in a non-intrusive manner) should do the trick.
While watermarking your videos, ensure that:
- The watermark is as opaque as possible without making it look like it’s standing out.
- Ensure that it doesn’t come in the way of your video footage.
- Keep in mind that you place the logo in such a position that your video doesn’t end up getting ripped off.
You can easily watermark your video with a logo using free video editing software.
Set and Follow a Brand Style:
Since your videos are going to be a reflection of your brand and what it stands for, most video companies agree that it is essential for you to create and subsequently follow a set brand style – One that lets consumers understand, know and eventually recognize you as a brand.
Begin by setting the tone for your videos. Do you want them to be instructional/informational, casual/friendly, or witty/funny? Once you’ve determined what sort of vibe you want to explore, focus on a specific editing style that you know your audience will come to love.
After you’ve established the above, ensure that you follow a colour palette that is unique to your brand while also making sure that your logo is visible and placed in an ideal position.
Stay Consistent with Images:
If there’s one thing that your audience would appreciate when it comes to content from a particular brand or source, it’s consistency. They like the familiarity and knowledge associated with what your company stands for and would perhaps come back to your videos for that very experience.
A few ways to achieve consistency and style through your images would be to:
- Ensure that even when you’re picking stock footage or images, they align with your company’s usual aesthetic and feel.
- If you have images of your own or if you’re going to create them digitally, make sure the said images reflect the tone, colour palette, and ideas of your brand.
You can also try adding elements such as floral patterns, polka dots, and icons to the videos. Please consistently add them to the right places and use the same colour palette. They’ll become part of your brand and people will recognize you with these elements. If someone copies your style, people will always know who made them originally.
Use Branded Intros and Outros:
As a content creator or video marketer, you’re probably well aware of the critical role an introduction and the conclusion of a video is to a brand; it’s what allows a viewer to decide whether they want to stay till the end of the video.
With a compelling and engaging intro/thumbnail and an outro that ends with a supporting statement, your chances of impressing your viewers growth many fold. As such, it is important to use this opportunity to brand your intro and outro in order to make the most out of it.
A few things to remember while making intros and outros include:
- Ensuring that they are short and to the point.
- Use your company’s brand style to make the video stand out and grab the attention of your viewers.
To quickly create your intros and outros, you can use a tool like Stencil. It’s got templates and a drag and drop editor that make it easy.
Ask for Feedback From Viewers:
Since marketers are in the business of promoting brands, products, and services, they would know how significant feedback from consumers and audiences would be when it comes to making necessary changes and improvements to a product.
By asking for feedback either in your video’s outro or at a point where you feel like you have your audience’s complete attention, you’ll also be able to convey the idea that you, as a brand, care about your viewer’s opinion. This feeling would naturally engage them further with your brand and perhaps lead to more footfall.
If you’re an organization or brand that is determined to make waves with your videos, be recognized for the work that you do or the product you own, branding should be a key aspect of your deal.
Without it, all the effort and work you put into creating videos might not reach all the places you wish it to. Sure, you may find more ways to reach more audiences, for example you may find the best site to buy YouTube views to get more audience for your video content.
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