Your website is one of the most important tools in your online toolkit. If you don’t have a good website, you don’t have a reliable online presence for your brand. However, not every website is built the same and you need to make sure your web development works for what your business needs. In this article we share 7 Ways You Can Align Web Development To Your Business Goals.
Once you have determined what your company goals are, it’s time to make sure your website is up for the task. Here are 7 effective ways you can align web development to your business goals to ensure your business keeps growing and prospering.
1. Choosing an Effective Web Design
Your website design is an integral part of your website development. Studies have shown that 94% of a customer’s first impression of your website is based on design, so you want to make sure you leave a lasting impression through a stunning and user-friendly visual experience. However, you want to make sure the design you choose is in line with your brand and your message. For example, if your business is a restaurant or service, you’ll want to make sure your design is focused on an online booking system or a WordPress appointment booking plugin and a theme that reflects your vibe.
2. Using The Right CMS
Choose the right content management system (CMS) for your business goals. Some systems have different features than others, so you’ll need something that can support what you need to do. For example, if you are running an ecommerce business, you’ll want to use a CMS designed for online retail sales with customizable plugin options that can handle a large volume of products, such as Shopify or Magento.
3. Make Your Website Double as an Online Sales Representative
Your website can be an important tool when it comes to being the face of your business and telling people your story. When people can find information right on your website, the burden on your sales representatives can be alleviated. Nearly half of U.S. online users say that they will search a website on Google or another search engine before they decide to do business with that company. If you can answer their questions before they talk to a sales representative, the more qualified they will be as a lead. There are many ways to do this: updated contact information, a FAQ page, high quality service pages, regular content and blogging, and downloadable content.
4. Build Your Brand’s Credibility For Long-Term Relationships
The more valuable content you can provide to your audience, the more they will begin to trust you and recognize you as a credible business. When you give someone a credible, reliable experience, they will be more likely to turn into repeat or long-term customers. That long-term customer relationship is a valuable one, especially because they are more likely to tell their friends and contacts about your business.
5. Know Your Business Objectives
If you are a new business and your goal is to increase customer awareness and gain new audiences, you want to ensure your website is supporting this. Add a variety of valuable, helpful page or blog content that establishes your credibility and authority in your industry. Make sure you tell your story and let people know who you are. If you are already an established business, you want your website to focus on continuing to provide solutions to your customers’ problems. Run marketing campaigns with your website, offer gated content to attract new subscribers, or use email marketing to send out promotions.
6. Customize The Code For Your Own Needs
When you know what your own business goals are, you can figure out what kind of information and content your website should offer. A web developer can create a customized code to help you add features that reflect your own brand and company vision. For example, if you want to add more interactive features to showcase a high-tech side of your business, it can be coded in.
7. Understand Your Audience and Their Behaviors
Use your website to give you the data you need to learn why your audience is visiting your website and what issues they are trying to solve. For example, if your website analytics tell you that the majority of your audience is landing on your website from a specific keyword, publish more content about that keyword or topic. This can also help you obtain data for remarketing, such as shopping cart abandonment or the specific service pages people are viewing.
We hope these 7 Ways You Can Align Web Development To Your Business Goals has been helpful, and be sure to leave your comments below.
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