Having a website is a prerequisite for a lot of businesses nowadays. A website serves as your company’s base on the Internet wherein your potential clients can go to in case they want to learn more about your business. In this article we discuss 8 Actionable Ways to Strengthen Your Website Branding.
Therefore, it would be a severe lapse in judgment for a business not to get a website up and running.
However, having a website in and of itself isn’t enough. You should also make sure that your website has great branding and design.
If your website doesn’t have a sufficient layout or a strategic design, then you might be losing out on a lot of sales opportunities.
So it would be very much in your interest to strengthen your website branding and be more deliberate about it. With that said, there are many things and steps that you can take that will help strengthen your website’s branding.
Here are eight actionable steps that you can try out for yourself:
Define the goal for your website
Depending on the goal of your website, the entire layout and design will be very different. Aside from that, your website provider might also be different depending on what your website’s primary purpose is.
For example, Shopify is an excellent platform if your goal is to start an ecommerce business. On the other hand, Squarespace is a great website builder for individual entrepreneurs or freelancers because it’s easy to learn how to use Squarespace.
How you define your goal is going to shape your website both literally and figuratively. Thus, it’s best that you deliberate on what you want it to do for you.
Know your brand identity
Once you know the goal of your website, it is time for you to stick your branding all over it in a cohesive manner.
To be able to do that, of course, you need to have a strong idea about your brand identity. Otherwise, you might be slapping on random aesthetics and design that does not align with your business or with your perceived self-image of the brand.
If you have not yet, then it is best that you deliberate on your brand identity and solidify it first before creating your website. Even if you already have a brand identity based on values in mind, you might not have visuals to match it.
Again, being deliberate with your website branding is going to help you in the long run. Not only is it going to create a consistent messaging that will be easy to spread on different platforms outside of your website, but it is also going to make it easier for people to remember your brand.
Have a clear value proposition
You might have the most beautiful website on the face of the Internet. But if you have no clear and unique value proposition, then you still won’t stand out from the crowd.
You’re going to be one in a million, much like any other website that offers the same products and services in the industry.
Hence, you need to develop a unique value proposition that is easy to understand, not only by yourself but also by your website visitors.
One way you can create a truly clear and unique value proposition is by creating one sentence that perfectly encapsulates what you and your website are there to do and give. If you are able to narrow it down to a single sentence, that makes it easier to understand because it forces you to cut down words to make it coherent.
Invest in a great logo design
Once you have the foundation of your website (which is your goal) and the heart of your site (which is the unique value proposition), it is time to start with the design work.
First things first, you can’t go wrong with designing your own logo before starting out. Creating your own logo will make it easier for your potential customers to remember your brand.
You can either make one yourself if you know how to do that or invest in a great logo maker.
Remember that a logo is not only a fancy image that you add on your site. It is representative of your brand. Therefore, depending on your brand values and goals, your logo should reflect those.
Pick colors that complement your brand style
To make it easy for you to decide how to design your website, you first need to narrow down your color scheme.
Adding in too many colors on your website is going to make your website look childish and cluttered. It’s not going to look attractive and it might even be a pain to look at if you don’t know what you’re doing.
The best thing to do is to choose the colors that best complement your brand’s values and style. You can look into color psychologies and understand them to see which one best aligns with your work.
Consider your website layout
No matter how well-thought-out your website might be, if the layout is confusing, then your website visitors are going to click out anyway. Therefore, you should also be particular about your website layout.
You need to ensure that it’s easy to navigate through and that all the main points are available on your homepage.
Try to understand website user behavior so that you can identify where best to put design elements on your website for easier brand recognizability.
Being consistent is what’s going to make people remember your brand the most. Therefore, you need to practice consistency on your site.
If your branding aesthetics differ from your site to your social media platforms, then your website visitors are going to be confused.
Remember to coordinate and stay in line with your branding guidelines.
Create a cohesive content strategy
Once you have a website up and running, it’s time for you to figure out how you plan on filling up your website with the right content.
Again, your content strategy will depend on your branding and your website’s goals.
A lot of the time, though, people invest in blogs because content marketing can help drive traffic into the website. Therefore, you might want to invest in the content most relevant to your target market.
Strengthening your website branding all comes down to proper planning and deliberation. If you want to create a robust branding strategy for your website, then you need to be deliberate about it and sit down and plan your branding.
We hope these 8 Actionable Ways to Strengthen Your Website Branding have been helpful. The actionable steps listed above are surely going to help you get started on an excellent website branding, so try them out for yourself.
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Also published on Medium.