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Is Niche Marketing a Successful Strategy

Is Niche Marketing a Successful Strategy?

Most people understand that marketing has to do with researching potential customers. Things like their age, budget, interests, and location are taken into consideration. A clear picture has to be drawn of who these people are and what they want before the product or service is tailored to suit them. In this article we discuss Is Niche Marketing a Successful Strategy?

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5 Steps How to Change Your Degree and Become a Successful Web Designer

5 Steps How to Change Your Degree and Become a Successful Web Designer

A degree change is a big deal. Even so, if you feel like you’ll be happier or prosper more in a different career, this is definitely a challenge worth undertaking. If you do this while you’re pursuing a degree, you’re choosing the final best time to make such an important choice. In this article, we give you 5 Steps How to Change Your Degree and Become a Successful Web Designer.

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How to Design Marketing Collateral With a Restaurant Audience in Mind

How to Design Marketing Collateral With a Restaurant Audience in Mind

If you take a look at the market leaders, the main element of their success is a great design, which is a base of branding. Any advertising campaign, logotype or brand book cannot be done without a designer. A good design attracts the attention immediately, it sets the brain in a “buying mode”, forms a base for a potential customer.

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5 Tips on Differentiating Your Business In Today’s Crowded Market

5 Tips on Differentiating Your Business In Today’s Crowded Market

Companies are finding today’s market to be a bit of a double-edged sword. While there are more opportunities for expansion and getting new customers, the competition is also getting heavy and the market very crowded.

It’s hard to stand out.

However, if you do want to stand out, here are 5 Tips on Differentiating Your Business In Today’s Crowded Market

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The 5 Most Essential Benefits of Copy on Your Company Website

The 5 Most Essential Benefits of Copy on Your Company Website

A picture is worth a thousand words, and the Internet is a largely visual medium. Research has shown time and again that social media posts featuring pictures and videos get more engagement than text posts alone. That’s why the design and style of your company website matters. Humans like to look at pretty things, and you can keep their attention by giving them enough pretty things to look at.

But is a picture always self-explanatory? Let’s test it.

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Bigger Than This - How to Turn Any Venture Into an Admired Brand by Fabian Geyrhalter

Bigger Than This: How to Turn Any Venture Into an Admired Brand by Fabian Geyrhalter

Back in February, we were thrilled to receive signed copies of both of Fabian’s books our copy of Bigger Than This: How to Turn Any Venture Into an Admired Brand by Fabian Geyrhalter is an advanced review copy so if you purchase your own copy you will find that the type has better kerning.

It’s a small book that has the right mix of big ideas and practical examples. It’s a quick read about the deceptively difficult tasks of turning your venture into an admired brand.

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