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Colours for Logo Design Advised by Sociologists

Colours for Logo Design Advised by Sociologists

  • 16/04/202016/04/2020
  • by The Logo Creative
  • Without a doubt, colour affects our emotions and behaviour and plays a decisive role in the development of a successful logo. In this article, we discuss Colours for Logo Design Advised by Sociologists

    However, this is only one of the logo design elements but one that needs great attention in the logo design process. and inspire confidence and trust. Therefore, today we will help you better understand the hue, how it affects our choice and how to use it more effectively when creating your own logo.

    Colors for Logo Design Advised by Sociologists

    In this article, we will try to help you decide on a colour palette for your logo. This is one of the most important steps in creating a logo. After all, referring to a lot of sociological research on the influence of colour psychology in logo design on a person, it is safe to say that the right colour can improve the visual perception of your brand and cause the necessary associations, and ultimately increase the number of customers.

    Logos of successful companies occupy the entire colour gamut. This indicates that there are no better or winning hue schemes. Therefore, it is worth understanding the features of each before decorating your logo. 

    Table of Contents

    • Colour meaning
    • What does red mean?
    • What does yellow mean?
    • What does blue mean?
    • What does orange mean?
    • What does green mean?
    • What does purple mean?
    • What colours are combined?
    • Conclusion

    Colour meaning

    Let us dwell on the main and most common hues in design such as: red, yellow, blue, green and derivatives of them: orange and purple. What do these logo colours mean?

    What does red mean?

    The colour meanings in logos are different. Despite the fact that red originally symbolizes greatness and power, it is not always appropriate to use it when creating a logo, since it excites the nervous system and plays with a wide range of feelings: from love and passion to fear and aggression.

    But if, first of all, you intend to persuade clients to take decisive actions and cause them strong associations, and the risk of reinforcing unnecessary emotions does not scare you, then painting your logo in red is the right decision.

    What does yellow mean?

    Yellow is a symbol of warmth, fun, and creativity. This colour can cause a lot of pleasant emotions in large quantities, which can sometimes be tiring. He is also a great motivator for action, but unlike red, yellow gives the impression of a holiday and is associated with childhood without any hint of aggression or passion.

    If you want to cause customers a sense of carefree joy, then use this sunny hue with confidence in your logo.

    What does blue mean?

    Blue (cyan) is part of the group of “cold colours”. Sociologists advise learning more about what colour belongs to what tints: cold or warm? Pay attention to sociology research paper example https://gradesfixer.com/free-essay-examples/sociology/ to understand sociological work more. Naturally, blue shades as cold hues are a kind of metaphor, since they have no relation to temperatures. But this metaphor is not groundless since blue is a symbol of water and sky, really able to cool the ardor, calm and focus on work.

    It is worth adding that, using the blue colour, it is pointless to expect some kind of spontaneous action from customers, but, having achieved trust once, you will hold it for a long time.

    What does orange mean?

    Orange is located between red and yellow, not only in the spectrum of shades, but it is also a cross between these colours in terms of psychological influence. It seemed that by combining two colors charged with energy, we would not get anything new as a result. But orange, in spite of its fiery nature, is much softer, calmer and more comfortable than its creators. It gives the impression of home comfort.

    Colors for Logo Design Advised by Sociologists

    What does green mean?

    The green hue, as a synthesis of freshness and nature with sports and a healthy lifestyle, stimulates both calmness and active activity. This combination is quite balanced and therefore does not cause such a dissonance of feelings as red, it does not oversaturate emotions, like yellow, but it does not so appease as blue. Therefore, if you are looking for harmony for the brand and do not want to burden the logo with an abundance of additional functions, then opt for green.

    What does purple mean?

    Violet is a symbol of aristocracy and royal power, spirituality, and magic. Like red, violet colour is associated with power and grandeur, but it acts much nobler and calmer.

    Violet, like blue, is “cold” in nature, it does not excite the nervous system, and therefore is not a strong motivator for action. Nevertheless, this hue of success, wisdom, and confidence can inspire respect among customers.

    What colours are combined?

    If you plan to use not one, but several colours or shades, it is important to choose a beautiful combination of the colour palette. To select colours, you can use one of the online services:

    • – Adobe color
    • – Colour Lovers
    • – ColoRotate
    • – Paletton
    • – Pictaculous

    Some of the resources mentioned above provide the opportunity to choose from a large number of ready-made colour schemes, while others allow you to interactively build your own scheme.

    Conclusion

    We hope this article about Colors for Logo Design Advised by Sociologists has been interesting. Take your time with the choice of colour, do not try to decide everything now and immediately. Give your eyes and head a rest after you have thought through and reviewed many options. And then with fresh thoughts return to this again. Choose 2-3 combinations and pick which one is best for your idea.

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

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Space is an invisible design element most can't see, and it's often ignored.

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You can't design when you can't see"

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

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    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

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The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

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I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

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    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

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    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

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