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Ben Burns Designer Interview

Designer Interview With Ben Burns

  • 17/10/201817/10/2018
  • by The Logo Creative
  • Designer Interview With Chris Do / Ben Burns

    Ben Burns is a brand strategist, an award-winning designer, and an expert in user experience. As the Digital Director of Blind, he oversees the intersection of design and technology in all client work. 

    Prior to joining the team at Blind, Ben founded Burnt Creative, a brand experience agency in Richmond, Virginia. He also served on the executive board of the Richmond AIGA chapter as Vice President. 

    Designer Interview With Ben Burns @mrbenburns_ of @thefuturishere#designerinterview #graphicdesign #design https://t.co/tDpn8F4peY pic.twitter.com/a86rLP6xg9

    — The Logo Creative™ (@thelogocreative) October 17, 2018

    He received his BA in Media Arts with a focus on New Media from the University of South Carolina and a Masters Certificate in Cyber Security from Armstrong Atlantic University. Since then, Ben has enjoyed working with brands like DreamWorks, Paramount Pictures, AMC, TBS, (Olympic) Team USA, Laika, and Hyatt among several exciting startups. 

    Ben Burns Designer Interview

    Ben is a veteran, serving five years in the Army National Guard, earning the rank of Sergeant. In a brief intermission from the creative sphere, he also spent a few years chasing drug dealers as a decorated Narcotics Agent with a multi-jurisdictional narcotics agency. 

    The Logo Creative – Hi Ben love the content your putting out for the futur and its great to include you in the designer interviews.

    Ben Burns – Thanks Andrew, Sure thing, it’s a pleasure.

    The Logo Creative – What was the turning point in your life when you decided to become a designer and how did you proceed?

    Ben Burns – Boy. I was late to the ball game on this one. I didn’t even know design existed until my junior year in college. I was, however, crazy about photography in high school. I learned basic composition, exposure, etc. I actually had a Photography Five class created just for me so I could keep shooting. I was the only one in the class. I was going to be a rock star photographer with a studio in NYC, traveling around the world. Ansel Adams was my north star. But then digital cameras came around and just absolutely ruined the magic of it for me.

    I cruised into college first chasing a graphic arts degree, which was mostly boring pre-press stuff (sorry pre-press guys, but let’s be honest… booooring). Then I started pursuing an advertising major. I found that I liked laying out the ads more than concepting, so I started looking deeper into this design thing.

    By then it was too late to change majors again (into a BFA program) and graduate on time, so I settled into the Media Arts track at USC. Somehow, I stumbled into an internship as a designer in the art department of a local agency. The creative director there took me under her wing and a designer was born.

    The Logo Creative – What does your day consist of?

    Ben Burns – Various important things. I kid. Typically I start the day with something that requires thought. Usually writing. Then knock out client management stuff and head to lunch. We usually film YouTube episodes after lunch, but when we’re not doing that, I’m managing the team, reviewing work and finding time to tweak The Futur’s website. Read: I do a lot more emailing than designing now.

    The Logo Creative – What was the first logo you ever designed?

    Ben Burns – The internship I took in college required a portfolio, and I didn’t have one. Made for an awkward interview. Not being one to give up an opportunity, I created an entire portfolio of work within 24 hours of interviewing. And yes, it was all awful. The first logo I did there was for a spice company. I’m 98% sure that I chose Papyrus as the typeface. Oh, momma, that thing was sweet.

    The Logo Creative – What is your favourite Logo you have designed? (Can include if you like)

    Ben Burns – I really like our Bermuda Pie Company logo. It wasn’t the biggest job in the world, but I think I was able to tie a really long name together well. Plus, this was the first time I had ever done any hand-lettering. Fun stuff!

    Designer Interview With Ben Burns

    The Logo Creative – What is your favourite Logo of all time?

    Ben Burns – Hands down, the Batman symbol. Cradle to grave, it will be my favorite icon.

    Designer Interview With Ben Burns

    The Logo Creative – Can you describe or give us an overview of your logo design process?

    Ben Burns – Sure! For a fee… I kid. I always start with a thorough discovery process. This is much different than the creative brief. In a facilitated discovery session, we can draw insights and confirm or reject assumptions with the client right there in the room.

    From there we present stylescapes, which are robust mood boards with broad visual directions. This allows us to collaborate with the client much earlier. Then we move into thumbnail sketches, which we also share with the client.

    By now, we have a specific direction and we refine into a single final option, which we present in multiple mockups to the client. (A video/article about presenting logo designs and identity projects to clients)

    Collaboration, not research. Facilitation, not briefing. These are the differences that can set you as a designer apart from the crowd. These are the things that give you that expert status in the eye of the client.

    The Logo Creative – In your opinion regarding Logo Design pricing do you prefer working on a fixed rate or customer budget and can you explain why?

    Ben Burns – We may use different words to describe these methods of pricing. I prefer a fixed project fee over an hourly rate. Let me explain:

    I can’t tell you how frustrated I get when I take my car into the repair shop and receive a bill that includes the hours spent on the job. I asked once, “Did you guys hurry?” The manager was quite confused.

    If you charge for your time, you have no motivation to finish on schedule. More hours equals more pay. This does not set your relationship up for success.

    By charging a fixed project fee, both parties know how much money will be exchanged, and it’s your responsibility to manage how much you profit. The caveat? You must have a well-defined scope of work outlined and agreed to before the project starts. Which includes a set number of revision cycles. This is vital.

    The Logo Creative – How long does it take to complete the average logo design project from start to finish?

    Ben Burns – There really isn’t an average. I mean, I guess mathematically there is, but each client has their own wants, needs, and timeline. I worked with a client once who had been working on their identity for three years. Three years!

    We try to have things knocked out in about three months.

    This also depends greatly on how much money you plan on making. Let’s say you’re confident that you can take on ten projects in a year. If you want to make a million dollars, each project must be worth $100,000.00 and take no longer than six weeks to complete. Having that sliding scale in mind will help select the right clients.

    The Logo Creative – Are you a MAC or PC User and is there a reason for your choice?

    Ben Burns – Mac. All the way. I like the OS far better. That being said, that Surface Pro Studio has my attention…

    The Logo Creative – Which software do you use frequently?

    Ben Burns – In no particular order: Mac Mail, ToDoIst, Evernote, Adobe (all), Chrome, Sketch, Brackets, Slack, iCal, Keynote, Cyberduck. On mobile: Instagram, Twitter, Medium, YouTube, Mac Mail, Sketch, Evernote, Robinhood, Nike Running Club, Activity, Waze, Audible, Podcasts. I want to get into Anchor.

    The Logo Creative – What is your favourite style of logo design? And why?

    Ben Burns – I’m in transition right now. I was super into the hipster thing for a hot minute. Right now I’m focused on condensed sans serifs. So sexy. But I’m honestly not one to pick a style.

    The Logo Creative – What is your daily inspiration when you design?

    Ben Burns – The people I work with. Seriously. I’m surrounded by amazing designers. Matthew Encina is a huge creative role model of mine (shh don’t tell him). Just being around people who are far better than I has been amazingly inspirational. And I like Pinterest, Behance and Dribbble. The standard stuff.

    Ben Burns Designer Interview

    The Logo Creative – In your opinion what’s the best and worst part of your job being a designer?

    Ben Burns – Hmmm. The best part? Getting paid to create. Seriously, the act of selling an idea is marvelous. The worst part? Imposter syndrome. I’m not the most talented designer in the world – and seeing some of the incredible work people put out is absolutely intimidating.

    The Logo Creative – Who is the most inspiring person to you and why?

    Ben Burns – My two year old daughter (I heard you all groan, stop it). Seeing her make these first connections and explore her own creative side has been incredible. I’m playing with crayons for the first time in twenty years.

    Ben Burns Designer Interview

    The Logo Creative – Who is your favourite Graphic Designer and why?

    Ben Burns – Haha I hate this question! I didn’t go to a true design school, and have never bothered to look up design history, so I don’t have one of those Saul Bass/Paul Rand characters lined up for this. I’d say honestly right now I am a huge fan of the work by The Young Jerks and Jon Contino. They have similar styles that are so fresh and retro and awesome.

    The Logo Creative – What’s your favourite design quote?

    Ben Burns – I love the quote by Silvia Plath, “The worst enemy to creativity is self doubt.”

    Designer Interview With Ben Burns

    The Logo Creative – In less than 10 words what is graphic design?

    Ben Burns – Art for the purpose of communication.

    The Logo Creative – What steps did you take to start your graphic design business? Did you have to make any sacrifices on your journey?

    Ben Burns – I started freelancing while working full time. When I had enough revenue consistently coming through the door, I made the jump. During the entire process, I sacrificed a ton of time with my wife, vacations, etc.

    The Logo Creative – Do you have any regrets? Is there anything you would have changed early on in your career?

    Ben Burns – Hmmm. I’d like to be a better designer. For a decade, I’ve been designing with my gut. Purely instinct. Only recently have I gone back and started to learn the ‘rules.’ I wish I had done this much earlier. It’s starting to add many more tools to my belt.

    The Logo Creative – If you could go back in time, what would you tell your younger self?

    Ben Burns – Prepare for drama: I would have pushed myself to join the army at 18. My military experience later in life taught me work ethic, persistence, how to act fearlessly, discipline. Things I could have used six years earlier.

    The Logo Creative – What’s the most important piece of advice you have received as a designer that’s helped you?

    Ben Burns – Make the logo bigger. Hahaha no – I was told early on to find mentors at every career stage. That has been vital to my success and could have prevented many of my failures. I can trace back every amazing thing that has happened to me in a mentor relationship.

    Ben Burns Designer Interview

    The Logo Creative – What would be your advice for new Logo and Graphic Designers?

    Ben Burns – I am seeing a huge lack of sharing. What I would have given to have the level of transparency and input that we have today back in the early 2000s. If you’re not participating in design competitions, sharing your process on social media, taking part in design discussions with people on the internet, you should. And stop consuming so much content. Especially if it’s getting in the way of action.

    learn more about Ben Burns  | blind.com | thefutur.com | mrbenburns.com

    Follow @mrbenburns_

    Check out designers interview discussion on Linkedin

    Join The Logo Creative LinkedIn Group

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

Wordery - https://tidd.ly/2VmUJt9 

Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
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▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

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    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

Andrew Marriott - The Logo Creative™

👉 Join my personal newsletter: 
tiny.cc/thelogocreative

👉 Follow @thelogocreative and turn on post notifications. 

👉 Leave a comment, let's chat! 

_________________________________

#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

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#brand #branding #marketing #positivity #brandingdesign #brandmarketing #brandidentity #brandidentitydesign #entrepeneur #entrepreneurship #entrepreneurlife #entrepreneurmindset #business #businessquotes #businesstips #graphicdesign #graphicdesigner #brandstrategy #businessstrategy #growthmindset #growth #freelance #scaleyourbusiness #businessowner #businessofdesign #bizofdesign #smallbusiness #startup #solopreneur #businessideas
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    The Logo Creative - International Strategic Logo and Brand Identity Design Studio

    The Logo Creative™
    Logo & Brand Identity Studio

    Part of The AJR Group™

    International Design Studio
    info[at]thelogocreative.co.uk
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