If you’re regularly following up on the latest business and marketing blogs, you’ve probably come across the term “digital footprint” at least once or twice. But what exactly does it mean?
Well, basically, the term is used to describe the trail that a business leaves online on social media, search engines, and websites.
And the reason it keeps popping up is the fact that it can have a significant impact – since today’s consumers are much more educated and tend to do their research, brands need to ensure that their digital footprint leaves a positive impression.
The only way to achieve that is to take control over your online presence and make sure that you are present on social media and the web in general.
Today, even small businesses must have ways to communicate with their audiences online, and it’s no longer enough to put together a website and leave it dormant.
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But how can you make sure that your digital footprint serves your business?
Well, here are a few tips from a professional and experienced digital agency in London.
Use Your Social Media Channels Wisely
Social media can be a very powerful tool when trying to establish a stronger connection with your audience, share your content, and make sure that your brand remains on the minds of your prospective customers.
To make sure that your social media strategy delivers the best results, you shouldn’t limit yourself to just one or two social media platforms. Any provider of digital marketing services in London will tell you that today, you need to be not only on Facebook or LinkedIn, but also on Instagram, Pinterest, and Twitter, to name a few, if you want to reach different segments of your audience.
An added benefit of having multiple social media platforms is that you can re-engage the same prospects numerous times – different people consume the content in different ways, so by using various channels you’re covering all bases.
YouTube is another platform that you shouldn’t ignore – although it can be more difficult and time-consuming to produce quality videos, the potential for exposure and engaging your audience is well worth the effort.
If you need help with producing professional videos, you can always consult a digital design agency in London for guidance.
Don’t Ignore the Power of Emails
Email marketing has been around forever, but it’s still as effective as ever if you know how to use it correctly.
It allows you to nurture relationships with your customers, segment them into groups so that you can provide the most relevant content, and steadily guide them towards making a purchase.
What’s more, email marketing allows you to learn more about who your customers are, what they respond to, and how can you make your services and communications better.
Content Marketing is Crucial
Today, brands that manage to tell a story that their customers identify with are the ones that dominate the marketplaces.
There are countless stories of how mom-and-pop businesses are able to carve out a share of the market from the bigger competitors by telling a more compelling story that people can associate with.
If you can provide your audience with informative, relevant, useful, and high-quality content, it will not only provide you with a base of marketing materials that you can use to attract new customers but will also position your business as a trustworthy authority in your field.
Over time, you can develop an audience that comes back not only for your products but for the information you provide as well, allowing you to expand your reach and gain an incredibly powerful organic way of reaching new audiences.
The Website – a Base for Your Brand
While having a strong social media presence is an integral part of any digital marketing strategy, the place that will serve as a base for all of your online efforts is still your website.
Ultimately, it’s the place where prospective customers will come to find all the essential information about your services, your previous work, as well as your contact information.
The right creative design agency in London can help you create a website that’s consistent with your brand, your culture, and your values, which is crucial if you want your customers to be more connected with your company.
Also, make sure that your website acts like a hub for your entire digital footprint – include links to your social media sites, any content that you post online, and help visitors navigate through everything as smoothly as possible.
Hire a Creative Marketing Agency
Today, digital marketing consists of so many different aspects, each with unique challenges, that it’s almost impossible to expect to tackle everything yourself, especially if you don’t have years of experience in the field.
Luckily, you don’t have to – there’s no shortage of digital marketing services in London, so you will have your pick when selecting an agency that best represents your needs.
The right creative digital marketing agency can help you develop a strategy that’s well-suited for your brand and your business goals, ensuring that your digital footprint remains positive and lasts for a long time.
An agency will allow you to leave the technical aspects of your marketing campaigns to professionals and instead focus on what you do best, which is running your business.
Still, make sure you perform thorough research and interviewing before you settle on an agency – since it will be responsible for your entire digital presence, you need to make sure that it has ample experience and understands what you want to accomplish.
Richard Kearsey is a digital designer at a leading digital agency in London specializing in creative branding and digital advertising services. He loves creativity and enjoys experimenting with various design techniques for both web and print. He also enjoys sharing his thought on the latest design trends and upcoming marketing ideas.
Also published on Medium.