In this article we share some tips about How to Make Your Logo Stand Out on Your Website.
When it comes to business branding, there are many elements to building a brand identity, ranging from colour choice to terminology.
Every element of your branding comes together to create a cohesive look. The anchor that usually holds all this together and forms the basis of most future branding decisions is your business logo.
So, you should work to design your logo when you first launch your organisation to help draw in your target customers and project a recognisable, relatable image.
Your logo design will affect a lot of other elements of your brand, and it needs to stand out, particularly online. The website you build for your business needs to reflect your brand and showcase your logo, so you need to make sure that the two are cohesive.
This brief guide will help you to understand the elements needed to make your logo stand out against your website and create the perfect option for your new company.
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Create A Simple Yet Striking Design
It’s easy to think that your new logo should be complicated to make it stand out. However, in general, the opposite is true. An overly complicated logo design can be off-putting or difficult to decipher. Some of the most iconic logos from popular brands are remarkably simple, but they have a major impact on customers.
As such, finding the right design that is simple and makes an impact is crucial. Conduct competitor research to see what logos are working for your industry peers, and then create a selection of designs.
You should then review the options to choose the right one for your brand. In some cases, you could choose multiple designs, including options for your homepage that don’t have your company name on them, and then another version for email headers and other purposes.
Use The Right Colours and Fonts to Complement Your Design
The layout and features of your website need to complement your logo design to ensure that it stands out. Everything from the colour scheme to the font can have an effect on how your logo looks.
If you’re looking for web design in Horsham, then the experts at Made Simple Media can help you make the right decisions. They can take your logo design and integrate it perfectly into your website and ensure that every aspect of it reflects your brand and image correctly.
Make Your Logo Clickable
Having a clickable logo that will return website users to the homepage is a useful solution to help them navigate your site. It also makes your logo functional and could help with brand recognition, as users will have to seek out your logo and recognise it.
Making your logo clickable is usually simple, especially if you work with a professional web design team. Having a clickable logo is particularly useful for businesses with lots of individual product or service pages and categories.
With a clickable logo, users can easily return to the homepage without having to press the back button several times. It’s a key part of your website’s user experience or UX, so you should consider using this as an option on your site.
The logo for your business is perhaps the most vital and visible part of your branding, so you need to make sure it reflects your values and really stands out. These tips should help you to find simple ways to make an impact with your logo design online.
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*TIP – We recommend to Learn Logo Design with the online masterclass.