Are you wondering how to motivate customers to purchase products? The answer is branding. Branding is not just a company’s design or its products its much deeper than that. In this article we discuss the topic of Motivating Customer Purchases Through Powerful Branding.
Correct branding can make all the difference in sales and customer satisfaction. It’s easy for some businesses to worry about getting their business a brand that stands out in the crowd, especially with the amount of competition sprouting up every minute.
You want the customer to view your brand as more than just a product or service. They should view the brand as a promise, and with the right brand strategy in place, you’ll be able to motivate customers to buy based on this promise.
The following are the effective branding motivation attributes that can make this happen for your brand:
1. Developing Status
In the business world, successful companies, executives, and entrepreneurs wear the same kinds of things. They buy the most expensive, high-end cars, wear only designer clothes, stay at top hotels and go where business leaders go.
The billionaire’s haircut is another symbol of the person worth admiring. In every culture and country, status symbols are essential tools to show who should be revered.
Are you one of these people? Do you want to be? Then you need to consider the way you use status symbols in your daily life to get ahead.
2. Making Dreams Come True
What does that have to do with your copywriting? Well, when you’re writing promotional copy, you are selling the dream. Your prospect is buying into a dream — the happiness of a new car or the ease of a software application, or the healthiness of a toothpaste.
The prospect believes in this dream so strongly and feels such an emotional connection to it that they make the purchase.
3. Making Amends
Let’s consume. Let’s click. Let’s buy. For convenience and pleasure, we make countless purchases every day without thinking about our motivations. Yet, our unconscious desires are revealed by what we purchase.
4. Being Defiant
Adolescents may be stubborn and impulsive at times, but adults are just as likely to act that way with their money. The motivations that drive adult consumers’ buying decisions are set deep in the visceral part of the brain where emotions dominate reasoning.
Adults make purchases to prove they’re better than others. They buy to feel invincible, or so we can feel complete in a way they didn’t before.
People are drawn to brands they can relate to and join in with. The stronger the relationship between the consumer and the product, the more likely they are to act on behalf of the brand.
This might be by promoting the brand to others through word-of-mouth (either online or offline) or buying goods or services that support the brand’s cause.
Trust is one of the most critical factors that make or break brands. It means that consumer believes a brand will keep delivering them things they want, at the moment they want it, and at a price they are willing to pay for it.
There aren’t any examples of brands that have been successful by offering a good low-quality service or products.
Customers don’t trust products that don’t deliver value to them. Once you establish a foundation based on trust with your customers, it is pretty hard to get rid of those relationships by being dishonest about your brand’s values.
7. Convenience Worth
People often don’t try new things because the effort is too great. They are perfectly comfortable with what they have and don’t want to throw away something good to replace it with something they are unsure of and how well it will work.
Our job as marketers is to motivate people that the change will be worth the effort and give them reasons why it would be good for them.
No matter what industry you’re in, your customers associate the brand with something that inspires them. It may be a certain feeling, a value, a fantasy, or an image.
Knowing your customers and finding out why they’re buying from you is essential to brand development.
There are hundreds of ways you can excite your customers and make them come back for more. What is your brand? Let’s suppose you have a restaurant business.
Start by asking these questions to yourself:
- what do your customers associate the brand with?
- Why would they need something that will excite them?
- Do you have any restaurant branding ideas to appeal to them?
- Is it an idea that will entertain them, satisfy their needs, provide valuable knowledge, or meet their emotional needs?
For example, Snickers satisfies hunger cravings for so many people by triggering joy, love, and excitement. And what about Coca-Cola?
This popular soft drink is associated with fun through its commercials. Coca-Cola makes people happy just by getting a glass of soda.
9. Ease Motivates Customers to Buy
Why won’t your customers change? I think why a broader but more important question than what is? Customers are open to change, but it has to be less work.
Making them do something different makes them feel forced out of their comfort zone. It feels arduous and more complex than the old way of doing things.
If they’re able to visualize the benefits ahead, then it feels easier. Conversely, if they can’t see what they’ll miss then, it feels more challenging because, at that point, there’s still uncertainty as to whether there will be any benefits at all.
10. Value For Money
There is a word called value-for-money – it is mentioned here because of its vital role in creating customers. Value for money is a way to instil trust among customers as it makes them feel that you are offering them the best deals, and thus, customer retention is high.
It is one of the reasons why customers choose a brand. In fact, according to a study in 2014, 64% of consumers choose their brands based on prices.
So, how can your business beat your competitors and provide better value to your customers?
It’s important to remember that it’s not just a lower price that drives sales, its also about the value provided. On the other hand a higher price with more value can also be appealing.
It’s easy to get wrapped up in all aspects of running a business. You may want to create a robust product or service. You want to find the right suppliers and vendors.
You want clients and customers. You probably have a team that you want to motivate.
All of these pursuits can take time, energy, and resources. But at some point, you have to stop and ask yourself how I learned how to make decisions like this?
How do I make these decisions every day? The answer (in some cases) is simple: branding. Start working on branding; if done correctly, your branding will automatically appeal to your customers to purchase from you.
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Muhammad Abdullah is an SEO guy and content writer for a start-up. He writes about web design, web development, online ordering systems, and the travel industry.