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6 Smart Tips to Boost Sales with the Perfect Logo Design

6 Smart Tips to Boost Sales with the Perfect Logo Design

  • 03/06/202129/05/2021
  • by The Logo Creative
  • You get only one chance to make a first impression and in e-commerce, that impression can make or break a deal. In this article we share 6 Smart Tips to Boost Sales with the Perfect Logo Design .

    Your logo should be a representation of your brand, a recognizable visual that lets your customers know which products and services are yours. 

    A logo is a communication tool that shares a variety of information with potential customers. It would be very easy to differentiate which brand creates products for children and which creates high-end watches just by looking at their logo design, and that’s just the surface level. 

    Your visual identity should make you stand out but also let people know which industry you’re a part of. Great logos can also communicate their price range and buyer personas, but the best logos provoke specific emotions.

    With all of that being said, let’s jump in and see 6 ways you can design your logo to boost your sales. 

    Table of Contents

    • Make Sure to Differentiate Yourself From the Competition
    • Don’t Overthink it
    • Let’s Talk Colours
    • Design Psychology
    • Test it Out With Focus Groups
    • Make it Scalable
    • Conclusion
    • Join The Logo Community

    Make Sure to Differentiate Yourself From the Competition

    Start by putting your brand values on a piece of paper and once you finish, venture into your desired audience. Research is important for this phase because you don’t want to just put out something that looks pretty. 

    Your logo should be a reflection of the things your brand stands for. If you run a family business with a long tradition, you want to lean into that. However, if you’re a new solution that’s more eco-friendly than any of your competitors, make sure to spotlight that. 

    A lot of brands lean into their USP as they create their brand identity. This is by far one of the best ways to influence people into buying your product.

    Here’s how to do it.

    Create a table like the one below and rate all of your competitors to figure out your standing on the market.

    Price Quality Shipping Customer service Special factor
    Competitor 1

    Once you finish that, dive into a detailed SWOT analysis and give yourself time and resources to cover everything and truly understand your competition and the type of people who would prefer them over your brand. 

    If you’re in an overly saturated market, this will be a harder task but remember – people are not loyal to brands for their whole lives, so if you know what bugs people about your competitors’ product or service, work on those features in order to lure more people into your sales pipeline. 

    Don’t Overthink it

    Once you collect all the necessary information and find your placement on the market, figure out your buyer persona, what your brand messaging should be, and look for a way to condense it into a simple visual representation. 

    We have seen a lot of brands going overboard and creating logos that have too many different fonts, elements, colors, pictures and more.

    Your logo should be understandable at a single glance. Don’t confuse people with too many elements. After all, you want to build brand recognition. 

    This is one example of a logo that has too many things going on all at once. At the centre, we have a house that looks like it’s giving itself a hug, making us think we’re looking at a brand that is somehow connected to real estate.

    The letters above, however, tell a whole different story. 

    Minimalistic logos have a lot of benefits. They are scalable, which we’ll talk about later and they’re mobile-first. These logos nowadays are flat, simplified and work in all types of situations. 

    Logos that are minimalistic can easily be implemented in memorandums and promotional material without taking the focus away from the content, while still fulfilling their role. 

    Let’s Talk Colours

    Colours can play a crucial role in the design of a brand’s logo. If you think about it, you’ll realize that brands from the same industries usually use the same colour scheme.

    For example, you’ll rarely see food brands using the colour blue since it’s not a colour you would associate with groceries or food in general.  

    Blue as a colour represents cleanliness, trust and a sense of calm. It is often used in the visual identities of cosmetic brands, medical brands, corporate businesses and social media.

    It is the colour most people pick as their favourite, so it’s a great pick for your brand colours. 

    Red is a colour that evokes strong emotions and stimulates appetite, which is why so many restaurants use it in their branding.

    It is exactly the first colour babies see and the theory behind that is that we evolved the ability to see red better than other colours because it allowed us to identify fruit on the trees more easily. 

    That is why red is a great colour to use in branding since it captures people’s attention quicker than other colours. 

    Yellow is the colour of a sunny disposition, it emotes energy and positivity. It’s not usually associated with maturity or a luxury brand, so it’s a perfect pick for affordable brands.

    It screams youthful energy so a lot of brands aimed at young people use it in marketing. 

    Purple on the other hand is the colour of luxury, exclusivity, spirituality and femininity. It is often used in branding for high-end retail companies and hair care.

    It will easily find its target audience, no matter the shade. 

    Green is one of the most versatile colours. It can symbolize an eco-friendly brand, a brand that deals in money and other assets as well as gardening supply brands. 

    Black logos are very modern and versatile, just like green ones. It can look professional, serious and luxurious. It prevails in high-end fashion as the go-to colour for branding.

    Once you figure out your prevailing colour, you can play around with secondary colours, which will give you even more of an edge on the market. 

    Design Psychology

    A good understanding of the human mind and psychology can help you design the best logo for your brand. A logo is not something your audience is going to study or look at closely, so we’re not going to dig deep into this.

    However, there are a few tips that will help you capture attention. 

    We’ve already delved into colours, now let’s look at shapes. Circles, ovals and ellipses suggest a feeling of community, friendship, marriage and femininity.

    They represent partnerships that last for a long time and bring you a sense of calm. 

    Squares and triangles represent stability, strength, efficiency. Triangles are often associated with power structures, law and other culturally masculine values. 

    You can build your shapes with different elements like lines, words, numbers and such, so make sure to take all of this with a grain of salt. 

    Test it Out With Focus Groups

    Once you narrow down a pick for a logo down to a few different versions, ask people inside and outside of your industry for their opinion to see if it’s universally understood.

    Start with people from your industry.

    Share your picks for a logo with your peers via Google forms and ask them to pick their favourite without going into too much detail about your vision behind it.

    Your logo should speak for itself. 

    Make sure to include an open-ended question where they can share their opinion and give remarks on your picks. 

    Use that information to make changes to your design if necessary. Once you do that, share your Google form with people outside of your industry, just to see if they think it resembles any other logo and how they would describe your brand’s values based on the logo. 

    Make it Scalable

    Top 20 Logo Design Trends For 2020 -Responsive Logo Design

    A good logo needs to be scalable and easily readable. If your logo loses its proportion once it’s blown up and put on a billboard, it needs to be changed.

    The same goes for a small surface, like a business card. Your logo should always be visible and all the details should be readable. 

    To ensure this happens, make sure to create your logo in vector format. Also, always use that format for all your visual marketing campaigns. 

    If your logo consists of letters and numbers, it can be harder to scale it, which is why brands usually create different variations. Most notably, Instagram has pushed brands into creating square versions of their logos. 

    Conclusion

    Our 6 actionable tips on designing a logo that will do far more than just mark your products and services but also differentiate you from your competitors, bring you brand recognition, attract your target audience, and work for all types of businesses. 

    Before you start designing it, you should do extensive research that will help you in your marketing efforts and sales pipelines. The logo isn’t just a representation of your values, it also tells audiences how affordable your brand is and what your USP is. 

    Make sure to do the work, but keep things simple. Don’t go overboard with too many elements and colours, because you want to keep your logo readable and scalable. 

    Join The Logo Community

    We hope you enjoyed these 6 Smart Tips to Boost Sales with the Perfect Logo Design. If you would like more personal tips, advice, insights, and access to our community threads and other goodies, join me in our community.

    Learn from our Founder Andrew who personally writes our community newsletter. You can also comment directly on posts and have a discussion.

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    Author bio

    Petra Odak is the Chief Marketing Officer at Better Proposals, a simple yet incredibly powerful proposal software tool that helps you send high-converting, web-based business proposals in minutes. She’s a solution-oriented marketing enthusiast with more than 5 years of experience in various fields of marketing and project management.

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    Check out the latest Designer Interview with Micha Check out the latest Designer Interview with Michael Cherkashin and award-winning graphic designer and creative director @hugagency

It was a great pleasure to feature Michael who shares some valuable insights into logo design  and live as a graphic designer and creative director.

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

Wordery - https://tidd.ly/2VmUJt9 

Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

- Andrew Marriott - The Logo Creative™

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
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▶️ Go for a walk 
▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
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    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

Andrew Marriott - The Logo Creative™

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

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#positivity #entrepreneurmindset #businessquotes #growthmindset #growth #scaleyourbusiness #mindset #businessgoals #designquote #motivation #entrepreneur #lifestyle #motivationalquotes #marketing #positivity #designinspiration #designquote #quotesondesign #designerquote #designquotes #designpassion #positivevibes #thoughtoftheday #inspirepeople #humanfirst #bemore #branding #creativemind #creativemindset #creativethoughts
    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    The Logo Creative - International Strategic Logo and Brand Identity Design Studio

    The Logo Creative™
    Logo & Brand Identity Studio

    Part of The AJR Group™

    International Design Studio
    info[at]thelogocreative.co.uk
    Phone: +44 (0) 1709 527 200
    Mobile: +44 (0) 7807 085 003

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