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Branding Areas to Focus on For Startups

Branding Areas to Focus on For Startups

While earning a profit is the greatest sign of business success, strong branding presents the identity of a company to the niche market. When it comes to startups, making their brand presence felt by the target customers is the most challenging task with plenty of big and established players already present in the marketing. Read on for Branding Areas to Focus on For Startups.

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6 Effective Ways of Executing Your Brand to Your Target Audience

6 Effective Ways of Executing Your Brand to Your Target Audience

Making your brand reach your intended target audience isn’t something that happens overnight or with a flick of a wand. The idea is to create the right business value for the right customers, and delivering through the right channels. In this article, we discuss 6 Effective Ways of Executing Your Brand to Your Target Audience.

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Purchasing Psychology: How Big Brands Make Us Buy Their Products

Purchasing Psychology: How Big Brands Make Us Buy Their Products

When it comes to buying products, companies have gone beyond conventional marketing practices to understand how the minds of consumers work, to achieve very high sales. This trend leads to what is known as behavioral economics. In this article, we discuss Purchasing Psychology: How Big Brands Make Us Buy Their Products

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The 4 P’s of Brand Marketing

The 4 P’s of Brand Marketing

For an organization to market its products & services, four things are required to be considered, which comes under the umbrella of the marketing mix, a famous marketing term. The marketing mix is considered to be the tactical part of any marketing plan. This marketing mixes is also called 4P’s, which include Product, Price, Place, and Promotion. Join us in this article, as we discuss The 4 P’s of Brand Marketing.

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7 Funniest Branding Fails

7 Funniest Branding Fails

It takes a lot to set a business apart from the crowd nowadays. From an eye-catching logo to an earworm-inducing jingle in an advert, businesses have to try all the marketing tricks in the book (as well as often penning new ones) to grab their audience’s attention, but these are just the icing on the cake that is a business’s image, it’s philosophy; it’s branding. Lets take a look at 7 Funniest Branding Fails.

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