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The Power of Branding and Your Logo Design

The Power of Branding and Your Logo Design

  • 26/11/201926/11/2019
  • by The Logo Creative
  • We often think to ourselves “How do these brands capture the attention of consumers?” and “How do they get the massive outcomes and so much love from its consumers?”, and The answer is they deliver an impactful message using a strong visual identity. In this article, we discuss The Power of Branding and Your Logo Design.

    A brand must leverage the influence of its logo design as the logo plays a far more significant role than most people perceive it to be. A strong logo design can leave a subconscious impact on the customer’s mind.

    The modern-day business is more inclined to the idea of introducing products and services that communicate with the audience on a personal and emotional level. Brands achieve this level of communication by creating a meaningful logo design that represents what a brand stands for and shows its core values that communicate the right message within seconds instilling trust and that memorability factor.

    The Power of Branding and Your Logo Design

    Table of Contents

    • Branding
    • The Importance of Branding 
    • The role of a logo in branding
    • Properties of a good logo design
      • Simplicity in Logo Design
      • Use of Shapes in Logos
    • Use of Colors
    • Use of Negative Spaces

    Branding

    Branding is a well-known world all over the world and used in a wider context by people around the world. A brand is a set of associations that an audience makes with a service provider or product manufacturer. A brand can be a company, a person, or an organization.

    A brand may be known and operate locally or internationally. An internationally recognized brand must actively be promoted and marketed through different means. The process of creating a unique name and attribute to a company through marketing, advertising, and promotions with a consistent brand voice is branding. The purpose of branding is to instill and establish a unique identity and presence of a company and its name that attracts and retains customers. Branding is also essential for maintaining customer loyalty and retention.

    A brand needs a consistent theme to place its name and identity in the bold letters in the audience’s mind. The vision and mission of the company should be defined. Added to this, the logo of a brand must align with the brand’s vision. The importance of a logo in branding is undeniable hence a logo needs to be a true representative of a brand to attract and engage audiences.

    The Importance of Branding 

    Starbuck experience - The Power Of Branding

    Branding is a powerful tool to increase the overall sale of the company and retain customers through a strong image of a brand.

    Branding makes your product unique and different from the competitors. It adds an enhanced value to the products due to a strong recognition in the market. The brand develops loyalty among the customers, and thus they are willing to pay more for their preferred brands.

    The role of a logo in branding

    Nike - The Power of Branding

    A logo is a pictorial persona of a brand, and it is one of the most prominent elements for building a trustworthy relationship with the target audience. A good logo is the one that is memorable, functional for conveying the brand message, and effective for building a suitable brand association. If your logo truly reflects the brand concept and value, it can help you become a priority brand choice in the market.

    To become a memorable face, convey the brand message, a logo must include both conceptual and visual values. These values are the attributes of a logo which contribute to the brand image. If a logo is not easy to remember, it may not get registered in the memory and deteriorate one of the major purposes of a logo. Similarly, if a logo doesn’t reflect truly on the brand image, despite the appropriate service offering, it might not be able to take its place in the users’ mind. Added to this, a logo that is not capable of building an appropriate association of the brand values and might fail the purpose of representing a brand. For instance, a corporate company usually has a simpler and monochrome while a paint manufacturing company usually has a colourful and vibrant logo design. If the situation gets reversed, both of the companies cannot truly represent their brand image. Hence, the logo must constitute the custom attributes and features, depending on the nature of the brand.

    Properties of a good logo design

    Simplicity in Logo Design

    An important element of a logo is simplicity. To make a logo eye-catching and memorable, you to declutter your logo design. A lot of unnecessary design and use of colors may contribute to the unsteadiness and miscommunicated brand image. While creating a logo, it is suggested to keep your logo design simple and elegant as per your brand tone of voice. It is recommended not to use more than colors in your logo because it makes it difficult to understand one strong message from the logo design.

    However, some brands like Google, eBay, and Microsoft use multiple colours in their logo design to reflect the versatility and multiple ranges of services offered by the company. Moreover, in monochromatic logo designs, the multiple hues can be used to enhance values and concepts accurately. In short, the choice and number of colors used in a logo must be following the brand voice and image.

    Use of Shapes in Logos

    Use of Shapes in Logos - The Power of Branding

    Shapes are used in logos typically in two ways; one way is that it incorporates into the logo design directly while the other way they are used to confine the logo in a frame. Different shapes represent different brand values in a logo design so, and a skilled logo designer may use these shapes to exhibit the unique image of a brand.

    Edged shaped logos that include square or triangle suggest stability, firmness, strength, and uprightness of the associated brand. These shapes also represent efficiency, professionalism, and strength.

    Circular shapes in a logo represent a community, relationship, continuity, stability, and endurance. Circular shapes are largely used in logo design because it has a wide range of messages and implications. Rings in a logo also suggest love, marriage, connection, games, and playfulness.

    Triangular logo designs specifically suggest continuity, cycle, power, science, and logic. It’s also used to show balance and masculinity.

    Use of Colors

    The use of colors in logo design is an intricate process that requires the designer to choose colors wisely and carefully. Different colors depict different conceptual and visual messages so; a skilled designer’s job is to make a logo speak.

    Colour Emotion Guide - The Power of Branding

    Red: color denotes passion, energy, warmth, and aggression. Many foods and sports companies incorporate this color in their logo design to show passion and energy. Popular examples include McDonald’s, Espn, and Coca-Cola.

    Black: is used to youth and high-end audiences. It creates a mystery feel while representing a strong power presence, while also representing authority and elegance in a logo and brand as a whole. Good examples are Apple and the Nike swoosh. Here at The Logo Creative we also use black.

    Blue: is a strong color that is majorly used for representing a corporate identity, tech, business, professionalism, and reputability. Many popular brands use blue colour to convey their brand message strongly to the audience. IBM, Facebook, and Dell are popular examples of blue-colored logo design.

    Green: color symbolizes serenity, nature, health, and earth. Many companies with the theme of nature and health use green color in their logo design. Animal-planet, Subway, and Whole Foods are

    Yellow: represents energy and warmth and life. Shell, McDonald’s, JB Hi-Fi, and Yellow pages are popular examples of yellow-colored logos.

    Purple: is a representative of creativity, insightfulness, and imagination. Cadbury, yahoo, and FedEx use purple color in their logos to present their brand as intuitive and interesting.

    Use of Negative Spaces

    Negative Space Logo Design

    Blank space or background space in a logo can be utilized to express meaningful messages and brand image. Some of the very simple logo designs have strong messages through blank space. FedEx logo is a classic example of using background space for conveying a message that enhances the brand voice. A spontaneous comes into existence by the amalgamation of E and X in the logo. This type of blank space message can work for your logo too by typing or illustrating your brand name in different fonts and typefaces.

    In short, a logo contributes majorly in a brand building. It won’t be an exaggeration if we say that a big brand is formed with the right logo that truly reflects the brand’s vision and concept. A logo should have the right amount of colors, shapes and imaginative concepts to empower the product branding.

    We hope this article, about The Power of Branding and Your Logo Design, has been interesting, and be sure to check out Fabian Geyrhalter‘s new and fantastic Brand Strategy Framework course that you can re-use and apply within your our company.

    eRESONAID - The Brand Strategy Framework - Online Course by Fabien Geyrhalter

    Useful Links & Great Deals

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    • Get an Exclusive 20% off Logo Package Express
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    Author Bio
    Zubair Hassan is a digital enthusiast who loves to write on various trends, including Tech, Software Development, AI, Design, and Personal Development. He is a passionate blogger and loves to read and write. He currently works at AppVerticals, a Mobile App Development Company in Dallas.


    Also published on Medium.

    Posted in Branding, Logo Design
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Link in bio @thelogocreative 

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A full book review is coming soon!
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#book #bookreview #pausebreathegrow #pausebreatheandgrow #bookreviews #branding #bookofbranding #bookofideas #radimmalinic #thelogocreative #thelogocommumity #design #graphicdesign #bookblog #booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm #bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader #booksofinstagram
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#designerinterview 
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#logoinspirations 
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A nice colourful logo book packed with comic book logos and illustrations, beautiful typography and everything else you could wish for. 

Well worth having, One to Cherish!!!. Check out the book review link in bio @thelogocreative under our book review section. 

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#logo #identity #monogram #iconography #typography #lettermark #wordmark #graphic #design #book #bookreview #logobook #logodesign #graphicdesign #logos #comics #comicbook #ryanhughes #koreropress #marvelsuperheroes #dccomics #valiantcomics #logobook #logobookreview #logobooks #logodesignbooks #illustrations 
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Join Newsletter: https://thelogocreative.substack.com/subscribe 

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If you would like a copy of your own it’s available on Amazon:

Amazon UK: https://amzn.to/3pdjnGF 

Amazon US: https://amzn.to/3nfrdO3 
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#FrancisChouquet #lettering #handlettering #type #typography #sketch #sketchbook #letters #graphicdesign #illustration #drawing #pencil #handtype #calligraphy #letteringco #typespot #typegang #goodtype #thedailytype #typespire #typematters #welovetype #calligritype #handmadefont #typedaily #thedesigntip #typographyinspired
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#designerinterview 
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#designerinterview 
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#branding #brandstrategy #brandfix #books #business #book #books
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_________________________________

#designerinterview 
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_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
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It's book I have owned since it's release and read many times over the years.

Check out our full book review link in bio under book review section.

You can checkout our full review and video flick though in the bio @thelogocreative under the book review section.

Do you own this book? Let me know what you think?

________________________________________________

#logoinspirations #designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg #graphicgang #thedesignfix #logodesignersclub #logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn #bookreview #logobooks #logobook #davidairey #workformoneydesignforlove
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It was a great interview Andy and nice of him to share his creative knowledge and insights.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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It's book I have owned since it's release a decade ago and read many times over the years.

Check out our full book review link in bio under book review section.

You can checkout our full review and video flick though in the bio @thelogocreative under the book review section.

Do you own this book? Let me know what you think?

________________________________________________

#logoinspirations #designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg #graphicgang #thedesignfix #logodesignersclub #logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn #bookreview #logobooks #logobook
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we featured Eli Altman @ahundredmonkeys 

Eli is the author of Run Studio Run a book to help you operate and grow your small creative studio.

One of the best books I have read, I literally could not put it down. Full review is available on the book review section of our website.

It was a great interview with Eli packed with creative insights and some solid words of wisdom.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
_________________________________

#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
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I have followed Brian online for quite a while years before he wrote the book Trust Funnel which was released February 3rd, 2015 and when he announced that he was writing the book I knew it was one I had to pre-order. 
Read our book review of Trust Funnel by Brian G. Johnson. 
You can view the book review under our book review section, link in bio.

Have you read this book? What do you think?
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