Your brand logo is not just a symbol. It is the face of your company. It is your brand identity that distinguishes you from other brands and people identify your brand from it. That is why it is important to put your best foot forward with your brand logo. In this article we take a look at 7 Clear Signs that it is time for your Brand to Redesign your Logo.
Continue reading “7 Clear Signs that it is time for your Brand to Redesign your Logo”
Not every company and client will be sold on your abilities as a creative and hand you the duties of branding or rebranding their business on a whim. Whether you are a junior graphic designer or a professional art director, sometimes you will have to write a design proposal to win over a client. In this article, we take a look at The Guide to Write a Winning Design Proposal.
Continue reading “The Guide to Write a Winning Design Proposal”
Over the past few years, companies have tried their absolute best to stay ahead of their competitors. They make use of marketing strategies and blueprints to develop their brand and product image, use digital marketing to drive more traffic to their websites and work hard to gain the attention of the customers. Continuous development of their products and services followed by a strong online marketing strategy earns them a strong position in the market and in the heart of the customers. In this article, we are going to be looking at Optical corrections every logo designer should know about
Continue reading “Optical Corrections Every Logo Designer Should Know About”
Design strategy is a very important part of every marketing strategy. Every company should have its design strategy firmly aligned with the brand strategy. Why? Because, according to research, visual content is processed 60,000 faster by the brain, in comparison to text content. In this article, we take a look at Understanding Design Strategy for Effective Graphic Design for Clients
Continue reading “Understanding Design Strategy for Effective Graphic Design for Clients”
You are probably thinking of starting a business or a part-time hustle that will put you in a better situation financially. And that’s a great thing. Many small businesses have made people better financially stable than their full-time jobs. For the business to start operating and attracting customers, it needs a logo. So lets look at How to Create a Killer Company Logo and Improve Your Brand
Continue reading “How to Create a Killer Company Logo and Improve Your Brand”
Today’s consumers are more tech-savvy and have higher expectations from brands they like most. They want brands to deliver unique and great experiences. This is why more and more marketers, designers and developers are putting their best efforts to create a great website user experience to fulfill the ever-increasing demands of consumers.
Corporate brand building includes everything a company does to create awareness, build customer loyalty and value for itself.
Specifically aimed at aligning with the company’s vision and values, a strong corporate branding strategy is what makes your company surpass the competition by presenting your business and product as unique in the eyes of the customers.
Continue reading “Four Things to Keep in Mind While Designing for Value Brands”
Back in the old days, having a website used to be enough for everyone who wanted to outrank their competition. But those days are long gone. Nowadays, having a website is not an advantage anymore but a necessity.
Continue reading “5 Ways Website Design Influences Your Marketing Strategy”
A brand style guide is only useful if your team refers to the guide when creating various campaigns and pieces of material which represent your brand. A style guide lays out best practices and creates consistency no matter who works on various projects and even if you hire outside freelancers to fill the gaps.
Continue reading “What Should You Consider When Creating a Style Guide?”
Whether you’re a professional designer, a beginner designer, or a webmaster that’s looking for the basics of web and graphic design, you should be aware of one thing: Just like writing, coding, or language learning, designing is primarily a skill. It can become art if passion, knowledge, expertise, and experience are each present. Either way, you cannot master a skill and you cannot design art unless you have a solid foundation. Well, for that reason, in today’s article we discuss The Basics of Good Design: 12 Rules Professional Designers Stick To
Continue reading “The Basics of Good Design: 12 Rules Professional Designers Stick To”
