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How to Create a Killer Company Logo and Improve Your Brand

How to Create a Killer Company Logo and Improve Your Brand

  • 09/05/201904/05/2019
  • by The Logo Creative
  • You are probably thinking of starting a business or a part-time hustle that will put you in a better situation financially. And that’s a great thing. Many small businesses have made people better financially stable than their full-time jobs. For the business to start operating and attracting customers, it needs a logo. So lets look at How to Create a Killer Company Logo and Improve Your Brand

    A logo is very important in any type of business. It doesn’t matter how small or big it is. Even if you bake cakes and sell them to your friends and family. If you are thinking of generating a profit out of your venture, then you need to create a logo.

    How you design your logo is very important. Most of the businesses you see today have logos, yet only a handful really succeed. Therefore, it’s just not about having a logo but having a killer logo. You don’t want to waste your time and energy creating a company only for it to go down in the end.

    This article will discuss the best tips on How to Create a Killer Company Logo and Improve Your Brand and make you successful in the end. Let’s start now!

    Table of Contents

    • Be creative and unique
    • Know your brand
    • Color is everything
    • The name matters
    • Keep it simple and flexible
    • Success is earned every day
    • Make use of the internet
    • Conclusion

    Be creative and unique

    A logo is what separates you from your competitors. Therefore, if you want your customers to remember the business, a killer logo is crucial. The image should be unique. Most people try copying their competitor’s logo and that’s a bad thing. When you do this, people will end up remembering the competitor and forgetting your business.

    Enhance your creativity by meditating, journaling, going out for a walk or jog or even socializing with the people around you. You have to create something that has never been created before. Your logo should be 100% original.

    Most companies fail because the proprietors are always looking for the shortcut to success. And there isn’t one. When things become difficult, you should get happy because only a handful of people will persevere and succeed in the end. And you will be one of them.

    Avoid imitating other peoples’ works by calling to use your mental faculties. If you desire something, it’s possible for you to get it. Take your time and imagine how you want your logo to look like. Get feedback from family and friends and you won’t go wrong.

    Know your brand

    You might think of your logo as an image but it’s more than that. A logo introduces the brand. It must reach your target audience for your business to survive and thrive. After creating your logo, write down your thoughts about the brand.

    Is your brand focused on evoking specific emotions or is it utility driven? Is it quirky or contemporary? What are the aspirations of the brand? It’s important to know and use the latest design trends for your brand to have a lively personality.

    It’s also important to know the meaning of your logo. Every logo out there has a certain meaning or purpose. For example, Wikipedia’s logo is an unfinished globe with puzzle of pieces written using different styles. Apple’s is a fruit missing a byte. In both cases, the logos are simple and have a certain theme that can be traced back to the brand’s ideology.

    Once you understand the brand, you can express its personality in a clear and unique way.

    Color is everything

    When thinking about the personality of your brand, you have to consider the image. You want to use colors that will grab and the attention of your target audience. Remember, every color has a different meaning and affects how you communicate your idea with your target audience. Most people have fallen into the trap of sending the wrong message by using the wrong colors.

    Here is a list of colors and their meanings.

    • Red: sexy, energetic, courageous
    • Orange: youthful, inspiring, friendly
    • Yellow: happy, sunny, optimistic
    • Green: organic, growing
    • Blue: medical, tranquility, professionalism, trustworthy
    • Purple: wise, spiritual
    • Black: infinite, powerful
    • White: purity, simplicity, cleanliness
    • Pink: fun, exciting, flirty

    The name matters

    According to thesis writing service, a logo has two elements namely a word mark and a symbol. It takes a lot of time and resources for a company to represent itself with a symbol. Think of Mercedes or Starbucks. Some organizations decide to stick to a certain logotype, for example, Coca-cola and Ray Ban.

    Using a logotype is dependent on the name of your brand. If your company’s name is unique, you can use a logotype. If the name is popular and generic, you are going to need something that separates the company from other companies. And this can be achieved by using a logo mark.

    When thinking of typefaces try to avoid gimmick fonts. There are tonnes of apps out there that can help you come up with a great font for your company.

    Keep it simple and flexible

    Your logo needs to be unique and simple. A unique and simple logo is interesting to look at. You don’t want your target audience to stare at your logo trying to understand it. Utilize negative space for precision and direction.

    Today, your logo will appear on different devices across different platforms. Therefore, you must create something that looks great in different backgrounds, apps and in print. It should also be flexible when it comes to size.

    Again, you want to design a logo that will last through the ages. You should be open to changes and adjustments along the way. Flexibility is the key to success when creating a great logo.

    Success is earned every day

    Nothing works the first time. Everything worthwhile takes time. All the beautiful and great logos took time and resources to become popular. A logo cannot be popular instantly even if you’ve designed the best-looking one. It all depends on the quality of your product and the market. Creating an iconic logo is only possible after the business fulfills its potential.

    All iconic logos came to existence because the creators had a great understanding of the principles that govern the brand. While you may have the urge to make changes and adjustments to increase your logo’s popularity, it’s important to be patient. Do not change your logo because you are bored by it or your competitors have made changes. Take your logo a step ahead by evolving its elements.

    Make use of the internet

    The internet is a vast sea of information someone looking for inspiration and collaboration. There are many different apps for people who are looking for new ideas and those on a tight budget. If you ever find yourself stuck, just search for the answers on the internet.

    Conclusion

    Your logo is a representation of your business and yourself. The tips discussed above will help you create a killer logo and improve the name of your brand. We hope you have found this article about How to Create a Killer Company Logo and Improve Your Brand helpful.

    Remember, everything worthwhile takes time. All the iconic logos you admire took time to reach where they are today. And it will take time for your logo to gain popularity. Therefore, do not be in a rush to change or adjust it. It’s best to always seek help from a professional logo designer before making any changes.


    Author Bio
    Michael Gorman is a high skilled freelance writer and proofreader from the UK who currently works at write my essay.  He loves writing various articles, and interested in everyday development.

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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

Wordery - https://tidd.ly/2VmUJt9 

Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
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What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
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Join The Community Newsletter Group:
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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
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    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

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Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

Andrew Marriott - The Logo Creative™

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

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    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

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    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

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