You are probably thinking of starting a business or a part-time hustle that will put you in a better situation financially. And that’s a great thing. Many small businesses have made people better financially stable than their full-time jobs. For the business to start operating and attracting customers, it needs a logo. So lets look at How to Create a Killer Company Logo and Improve Your Brand
A logo is very important in any type of business. It doesn’t matter how small or big it is. Even if you bake cakes and sell them to your friends and family. If you are thinking of generating a profit out of your venture, then you need to create a logo.
How you design your logo is very important. Most of the businesses you see today have logos, yet only a handful really succeed. Therefore, it’s just not about having a logo but having a killer logo. You don’t want to waste your time and energy creating a company only for it to go down in the end.
This article will discuss the best tips on How to Create a Killer Company Logo and Improve Your Brand and make you successful in the end. Let’s start now!
Table of Contents
Be creative and unique
A logo is what separates you from your competitors. Therefore, if you want your customers to remember the business, a killer logo is crucial. The image should be unique. Most people try copying their competitor’s logo and that’s a bad thing. When you do this, people will end up remembering the competitor and forgetting your business.
Enhance your creativity by meditating, journaling, going out for a walk or jog or even socializing with the people around you. You have to create something that has never been created before. Your logo should be 100% original.
Most companies fail because the proprietors are always looking for the shortcut to success. And there isn’t one. When things become difficult, you should get happy because only a handful of people will persevere and succeed in the end. And you will be one of them.
Avoid imitating other peoples’ works by calling to use your mental faculties. If you desire something, it’s possible for you to get it. Take your time and imagine how you want your logo to look like. Get feedback from family and friends and you won’t go wrong.
Know your brand
You might think of your logo as an image but it’s more than that. A logo introduces the brand. It must reach your target audience for your business to survive and thrive. After creating your logo, write down your thoughts about the brand.
Is your brand focused on evoking specific emotions or is it utility driven? Is it quirky or contemporary? What are the aspirations of the brand? It’s important to know and use the latest design trends for your brand to have a lively personality.
It’s also important to know the meaning of your logo. Every logo out there has a certain meaning or purpose. For example, Wikipedia’s logo is an unfinished globe with puzzle of pieces written using different styles. Apple’s is a fruit missing a byte. In both cases, the logos are simple and have a certain theme that can be traced back to the brand’s ideology.
Once you understand the brand, you can express its personality in a clear and unique way.
Color is everything
When thinking about the personality of your brand, you have to consider the image. You want to use colors that will grab and the attention of your target audience. Remember, every color has a different meaning and affects how you communicate your idea with your target audience. Most people have fallen into the trap of sending the wrong message by using the wrong colors.
Here is a list of colors and their meanings.
- Red: sexy, energetic, courageous
- Orange: youthful, inspiring, friendly
- Yellow: happy, sunny, optimistic
- Green: organic, growing
- Blue: medical, tranquility, professionalism, trustworthy
- Purple: wise, spiritual
- Black: infinite, powerful
- White: purity, simplicity, cleanliness
- Pink: fun, exciting, flirty
The name matters
According to thesis writing service, a logo has two elements namely a word mark and a symbol. It takes a lot of time and resources for a company to represent itself with a symbol. Think of Mercedes or Starbucks. Some organizations decide to stick to a certain logotype, for example, Coca-cola and Ray Ban.
Using a logotype is dependent on the name of your brand. If your company’s name is unique, you can use a logotype. If the name is popular and generic, you are going to need something that separates the company from other companies. And this can be achieved by using a logo mark.
When thinking of typefaces try to avoid gimmick fonts. There are tonnes of apps out there that can help you come up with a great font for your company.
Keep it simple and flexible
Your logo needs to be unique and simple. A unique and simple logo is interesting to look at. You don’t want your target audience to stare at your logo trying to understand it. Utilize negative space for precision and direction.
Today, your logo will appear on different devices across different platforms. Therefore, you must create something that looks great in different backgrounds, apps and in print. It should also be flexible when it comes to size.
Again, you want to design a logo that will last through the ages. You should be open to changes and adjustments along the way. Flexibility is the key to success when creating a great logo.
Success is earned every day
Nothing works the first time. Everything worthwhile takes time. All the beautiful and great logos took time and resources to become popular. A logo cannot be popular instantly even if you’ve designed the best-looking one. It all depends on the quality of your product and the market. Creating an iconic logo is only possible after the business fulfills its potential.
All iconic logos came to existence because the creators had a great understanding of the principles that govern the brand. While you may have the urge to make changes and adjustments to increase your logo’s popularity, it’s important to be patient. Do not change your logo because you are bored by it or your competitors have made changes. Take your logo a step ahead by evolving its elements.
Make use of the internet
The internet is a vast sea of information someone looking for inspiration and collaboration. There are many different apps for people who are looking for new ideas and those on a tight budget. If you ever find yourself stuck, just search for the answers on the internet.
Your logo is a representation of your business and yourself. The tips discussed above will help you create a killer logo and improve the name of your brand. We hope you have found this article about How to Create a Killer Company Logo and Improve Your Brand helpful.
Remember, everything worthwhile takes time. All the iconic logos you admire took time to reach where they are today. And it will take time for your logo to gain popularity. Therefore, do not be in a rush to change or adjust it. It’s best to always seek help from a professional logo designer before making any changes.
Michael Gorman is a high skilled freelance writer and proofreader from the UK who currently works at write my essay. He loves writing various articles, and interested in everyday development.