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The Art of Logo Design - Creating identifiably unique, memorable and timeless identities.

The Art of Logo Design

  • 10/04/201916/05/2020
  • by The Logo Creative
  • To capture a brands personality and make it stand out above the competition it needs an eye-catching logo that is not only representative but also identifiably unique, memorable, adaptable and timeless. In this article, we take a look at The Art of Logo Design

    Lots of research into the brand must be conducted in order to understand who the brand is and what they stand for, their purpose, values and why they do what they do. These finer details must be researched in order to understand why the logo is needed. Once the purpose of a logo is defined it will change the whole perception and the approach the designer will take when designing. During the design stage. Careful consideration and iterations must also be done during the design stages. A brands logo is the first visual connection a consumer will see when engaging with a brand either on a tiny business card, promotional flyer or large scale above a storefront. A brand logo is everywhere and a vital visual in making that good first impression.

    The significance of quality, appropriate logo in branding should never be underestimated. The brand’s logo will influence consumers opinions of the brand and it can even within the first few seconds of viewing it affect whether the person decides to engage and do business with that brand. A person can form an opinion in their mind about a brand within a few seconds just on the logo alone.

    The reason we are stating this is to enforce the topic of why logo design is not an easy process when done correctly and the process is followed. Sure anyone can design a logo with minimal skills but that means nothing in the long run.

    The idea and concept of the logo need to be appropriate, the reasoning behind why the logo is needed needs to be clear and fully understood.

    The design direction and execution of the design concept need to be perfect in every way. Just designing for pure eye candy is not enough it’s meaningless which makes it unappropriated with no direction to why it exists. The logo needs to be the product of innovative thought and well-planned design.

    Table of Contents

    • Known the brand and create a brief
    • Document Your Logo Ideas
    •  Avoid cliché ideas and focusing on trends
    • Embrace unique logo design and originality
    • Design logos in black and white to solidify the concept
    • Don’t underestimate colour in logos
    • Creating a sense of motion in your logos
    • Clever use of negative space is always a treat
    • Always strive for simplicity
    • Balance and Symmetry are important
    •  Design with meaning and tell the story behind the logo
    • Always keep practicing and never stop learning
    • Resources For Logo Designers

    Known the brand and create a brief

    To be able to design a meaningful logo that is appropriate and fit for purpose, you must first understand the brand it’s being designed for. Research is a vital key step in the design process and many skip it all entirely and just design for eye candy basically this is pointless.

    You need to research and find out as much as possible to understand the brand you are designing the logo for.

    A design brief is always a must and you must gather basic information from the initial first stages of engagement with the client in question.

    This basic information can then set you up for further research and build a more in-depth and complex brief you and the client can refer to. The brief will help direct the project and if things start to go off the path you can steer back on to the brief.

    Document Your Logo Ideas

    When you get to the ideation stage this should be one of the first things you should be doing in the logo design process which is documenting your ideas and Finding logo design inspiration
    Before you even think about the computer and the digital stage the concept must be there and have been tested. To me, logo design is not about the computer or the software that is used to digitise the logo its about the idea and the process that is taken to get to that idea.

    I want to design the logo before I even turn on the computer I want to see a solid concept in my sketchbook first. I understand that not all designers can draw but this is not the issue and you don’t need to be an artist to be able to do some simple sketching and arrive at a solid logo concept. There are no excuses for not sketching everyone can draw simple lines, curves, and shapes. Using a sketchbook to design logos is also a vital stage in ideation don’t worry if your drawing is messy just get those ideas on paper and do a brain dump of those ideas from pencil to paper release what’s there and build up as you go.

    My first initial sketches are really rough then once a concept has been found I do a neat sketch in a grid to outline in black ready to digitise. The computer and its software is just a tool it does not design for you. Ideas come from within, the concepts are executed by the designer before a computer is even turned on.

     Avoid cliché ideas and focusing on trends

    Year after year we see innovative logo design trends and yes it’s good to keep on top of these trends and experiment with them, but don’t be ruled by them we see time and time again designers using the same trends over and over again and their portfolios become unique and just repetitive.

    For instance, gradients are something to keep tabs on but for years using gradients in logo design was a bad idea and designers used to avoid like a bad smell. But now gradients are back in the limelight and been given a new lease of life.

    The gradient trend came bouncing back into the design scene in 2018, and lots of graphic designers were stunned by this, especially when larger brands such as Instagram jumped on the band wagon.

    instagram gradient logo design

    Lots of people thought that the implementation of gradients was too much of a throwback. Nostalgia was one thing, but would people really connect with a trend we’d seen before?

    In the end, people loved it particularly because the 2018 gradient trend is not old-fashioned after all. It feels sophisticated and high-end (whether it be backgrounds, textures or overlays). These newer gradients use bright, luminous colours and very interesting colour combinations that make the design feel fresh and modern.

    And apart from the nostalgia factor, people are going crazy for the gradient trend for a larger purpose. With the vast amount of content, consumers are exposed to on a daily basis, todays brands need to find ways to stand out and grab consumer’s attention. Gradients are versatile and really do add the interest factor and exciting colour to a design being the perfect way to make a brands logo stand out.

    That been said use sparingly and not in every logo you design otherwise your portfolio will look repetitive and you don’t want to be known as the designer that uses gradients all the time or any other so called trend for that matter.

    In the long run, it’s safer to stick to solid design principles to avoid clichés

    Embrace unique logo design and originality

    Something that all logo designers should be striving for is a unique logo design. By being unique and original makes it far easier to grab the viewers’ attention and be memorable.

    Custom hand lettering is a good example that embodies both traits, and as the lettering is custom to the brand is harder to copy or be used by a rival brand if it’s a common font type.

    Prime examples of custom hand lettering are, of course, Coca Cola

    coca-cola logo design

    The Coca Cola brand is one of the world’s oldest well established and beloved brands that has stood the test of time and is instantly recognisable.

    Other examples of word famous brands with custom typography are:

    kelloggs logo - boots logo design

    Design logos in black and white to solidify the concept

    Colour is not important at the very early stage of designing the concept. You should always start designing a logo concept in black and white even if at a later stage you know the logo will appear in full colour.

    It’s normal for the colour to be a part of the final concept of the logo, but a logo should never rely on colour to work. A logo should rely on shape and form, and starting and finishing the logo concept in black and white will allow you to focus on the concept itself. If the concept will not work in black and white it’s not really going to work in colour and the aim is developing the idea into a concept in its basic form, and later in the design process colour treatment can be implemented.

    The end result is all about adaptability and the logo being fit for purpose for instance even a logo that’s printed in colour on paper might be reproduced in a single colour for some applications such as 3D wall signs.

    There are still a large amount of companies who send faxes, use black and white copier machines, receipt printers that print in black and white (the next time you go to McDonalds look at the receipt and you will see the famous McDonald’s arches logo in pure monochrome format. It simply could be a case that the company does not want to pay for colour printing to keep business cost down which is understandable and they may request a black and white version of the logo design so if your like us and design purely in black and white first that version is always available.

    Even if a company does everything in colour and digital formats, their logo may be requested by others such as print suppliers or for certain media and they may have the desire for a pure black and white version for those printouts to appropriately represent their brand mark in black and white.

    Its good design practice to design in black and white as mentioned previously the focus is the concept not the colour.

    Don’t underestimate colour in logos

    In the previous section, we discussed the importance of designing logos in black and white which is vital in getting a strong concept that is un-reliant and nondependent on colour, once you have this solid concept don’t underestimate the power of colour and the effect it can have from a visual perspective.

    Even though logos can work very well in pure black and white colour can play an integral role in logo design, and its importance cannot be understated. A brand’s colour palette can set the tone for its visual communication, and people often remember a logo or brand in particular by its colours.

    logo design tips - Colour in logos and logo design

    For instance, these brands colours are engrained in our hearts and something we emotionally connect with on a daily basis.

    Creating a sense of motion in your logos

    Creating motion in a logo design gives it an energetic feel and it’s possible to create a dynamic logos that invoke the sense of motion without actually moving.

    The advantage of this over, say, a GIF design is that GIFs aren’t supported in every medium—like print, for example. Creating a sense of motion in a still image will help to preserve the brand message everywhere.

    motion in logo design

    The Nike swoosh logo is a prime example representing speed and energy and even in the layout of the mark when writing a tick it’s a fast motion. The Formular 1 logo also represents speed as the mark is slanted giving it a fast motion look.

    Twitter’s logo is another great example of this and can also be part of the brand story behind the logo design.

    twitter-logo-evolution

    In early versions of the logo, the bird icon was standing still in a passive stance. Now it’s moving upward in flight, this can be seen as reflecting Twitter’s speed and its use of the application quick short blasts of information and its evolving technology. This type of tactic works extremely well for brands that have incorporated a mascot.

    Clever use of negative space is always a treat

    Negative space in logo design is not always instantly obvious, but we have all looked at a logo that seemed simple in design, and upon closer inspection, we see the clever use of negative space.

    These clever logos create subtle messaging and add depth by taking advantage of the negative space around them.

    sign tips negative space in logo design

    In a lot of cases, empty space around a logo is left unused and designers instead focus on the logo’s main subject, either the type or icon in the middle. However, by utilising the empty area, designers can make logos that can communicate with viewers on both a direct level and a subtler layer.

    There are many advantages of using negative space in a logo design, for instance, it includes the added layer of visual communication the overall composition of the design is simpler and in turn more effective. It’s not always possible to implement a negative space aspect to a logo design but when an opportunity presents itself its always work exploring. When you have the opportunity to work with negative space it can really highlight your creativity and ability to think outside the box and be original and unique.

    By creating optical negative space tricks it gives the designer opotunities to include hidden messages in the logo design, it’s a fun and engaging way to drive consumers to a brand

    These clever negative space logos can become timeless and also very memorable aside from the more obvious and generic designs.

    Always strive for simplicity

    In logo design striving for simplicity is sort of a design principle rule that all logo designers should be aiming for.

    A simple, impactful logo are always the top winners in the end with the big brands simplifying their logos even more. For example, the resent changes of Matercard saw them drop thir name entirely for the logo showing how memorable and timeless their simple mark has become. The other example is Dunkin Donuts who dropped the word “donuts” from the logo to be simply know as “Dunkin”.

    simplicity in logo design

    Other Great examples of the simplist big brand logos that have become very memorable and timeless are Apple and Nike.

    timeless logos

    Balance and Symmetry are important

    Looking at the previous examples such as Apple and Nike and keeping them in mind, you can see that balance and symmetry are vital factors in logo design.

    Apple logo - golden ratio

    Look at how Apple’s logo employs proportionate circles along with symmetry to maintain balance and aesthetic quality.

    logo-grid-system

    The best way to achieve a balance between symmetry and asymmetry is by using the principle of the Golden Ratio.

    “In mathematics, two quantities are in the golden ratio if their ratio is the same as the ratio of their sum to the larger of the two quantities.” Wikipedia

    The golden ratio in logo design has been used for decades but way before then it’s been in design since ancient times especially in architecture and painting, and a lot of other art forms.

    Shapes of nature have always inspired artists and they use them in their artwork. And as we already know some of the worlds most established, recognised and famous logos today are made on the principle of the golden ratio.

    Using the golden ratio principle in the creation of logo designs is highly recommended as this gives the impression of symmetry the design appearance. Some of the design elements can be displaced slightly to disrupt the monotony and visually attract viewers attention.

    A symmetrical logo is reliable as it’s solid and stable giving the impression of security while asymmetric possesses an element of uncertainty, being more playful and mysterious.

    When accessing the logo design process, these are areas that should be kept in mind, because in some cases, the scope of the project for which the logo is being designed for, can suggest whether to approach a symmetrical or asymmetric logo design.

    Achieving symmetry or asymmetry in the logo design process, a logo design grid is normally used. Good examples are below showing the Nike and Adidas logos.

    This slideshow requires JavaScript.

    The Grid is a tool that consists of the vertical and horizontal lines equally distributed according to which the geometric shape or letters can be constructed late. Paper with a grid makes it much easier to draw the correct shapes and makes it possible to use the angles correctly.

    One of the best examples of using a grid to design a symmetric logo that is timeless in this case is the Shell Oil logo which was created by Raymond Loewy in 1971.

    shell oil logo construction grid

     Design with meaning and tell the story behind the logo

    Every logo has a story behind it. In some cases, the story can almost be as interesting as the logo itself and this gives purpose and meaning to a logo design, it makes it more engaging for the viewer creating an emotional connection. Storytelling is a very powerful tool in branding it draws people’s attention to your brand, design with meaning and purpose and make it count.

    The story behind Apple’s logo is an interesting one! Ronald Wayne (Also known as Apple’s third founder in the early days in 1976) created a logo that included Isaac Newton sat under a tree, and he had a bright apple shining above his head. How did this come to be? Isaac Newton was the man who revolutionised science with his discoveries on gravity. How did he figure it out? An apple fell on his head! Apple’s first logo was a depiction of this event.

    apple-logo_original

    One year later, Steve Jobs decided to explore new options and wanted something new for the brand as the current logo was old fashioned and considered un-adaptable and hard to scale to a small size considering its detail. Steve commissioned Rob Janoff to create a new logo. Janoff  created the now classic and world-renowned logo of the bitten apple

    Why does it have a bite showing in the apple?

    According to Janoff, the “bite” in the Apple logo was originally implemented so that people would know that it represented an apple and not a cherry tomato. It also lent itself to a nerdy play on words (bite/byte), a fitting reference for a tech company.

    Always keep practicing and never stop learning

    If you’re like me then logo design is a real passion and something you can’t turn off from. Like a lot of people say “practice makes perfect” and that goes for everything we do in order to learn something and become better at doing it we must practice.

    You may be an immense artistic creative but that will not be enough! Designing and creating logos is not an easy task when done at a professional level; It requires lots of time to research and prepare, knowledge and understanding of design principles and experience with advanced and specialist vector software which is a huge learning curve and not something you can grasp in a short period of time.

    Just because you’re good at painting or work in another creative area, does not mean you can design perfect logos from the start. Study other brand logos, learn about other designers and their process (our designer interviews are packed with useful knowledge and insights from other logo designers), read books and insert as much information as you can (We have some great book reviews you will find interesting). You may have been designing logos for years but there is always something to learn and ways to improve.

    I hope you have enjoyed reading this article and found it of value. By following this advice and learning everything you can you will be on your way. I also hope that it will educate clients into understanding the work involved and the time-consuming process professional logo designers have to follow.

    Resources For Logo Designers

    To end this article I would like to share some logo design resources to you that will help in your logo design career. We have a dedicated Logo Design Resources section where we have listed everything from software tools, books, learning logo design online, useful applications and tools and everything else we can think of.

    My top suggestions would be learning at your own pace and learning online in comfortable surroundings is the best way to go.

    • Skillshare is awesome!
    • Logo Core Master Class

    Reading is also very important and something I do daily. I could list hundreds of books here but your best looking on the resources page under books. I will list a few below that are good to have.

    • The Ultimate Guide to Logo Design (By fellow designer Kyle Courtright)
    • Logo Modernism (Huge and popular book packed full of logos. Get it while it’s still in production!)
    • Logo: The Reference Guide to Symbols and Logotypes (Like Logo Modernism but way smaller by our friend Michael Evamy)
    • Logo Design Love (A must have book by our friend and fellow designer David Airey)

    If your looking for Graphic Design Resources such as fonts, textures, backgrounds, mockups, icons, illustrations there is only one place to go!

    • Designcuts – There is no better place to go than to our friends at Designcuts they will take care of you and have everything you could possibly need as a graphic designer is right here!

    I appreciate everyone who purchases through our links as we put everything back into The Logo Creative Project to make it better for our readers and followers.

    If you would like more personal tips, advice, insights, and access to our community threads and other goodies join me in our community. You can comment directly on posts and have a discussion.

    The Logo Package Express - Create, export, and sort hundreds of logo files in under 5 minutes!

    Useful Links & Great Deals

    • The Equipment We Use & Recommend
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    Simplicity in logo design is harder than you think Simplicity in logo design is harder than you think 👇

"Behind simplistic logos is hours of reasearch, iterations, refinement, experience.

Just because a logo is simple in form, doesn't mean there was no hard work behind it.

Creating simplicity takes time and effort to arrive at a perfect solution.

See past form, respect process!"

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The Logo Creative ™

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    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Emir Music @branding_by_emir

Emir is a talentend logo designer from Bosnia and Herzegovina, a country on the Balkan Peninsula in southeastern Europe.

It was a pleasure to feature Emir and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.

The interview is also featured on today's newsletter. 

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    I can’t recommend this book enough! Fantastic re I can’t recommend this book enough! Fantastic read!

Storyategy by @mrmattdavies

The book goes through a simple 6 step process to build a powerful brand using the power of storytelling.

If you don’t know who Matt is, Matt Davies is a creative brand & marketing strategist with over 16 years of professional experience. 

He is a passionate advocate of using storytelling and ‘archetypal’ branding as the basis for marketing and business strategy.

Amazing book! - Well Done Matt! @mrmattdavies

If you would like a copy of your own it’s available on Amazon and Wordery:

Amazon UK: https://amzn.to/3pdjnGF
Wordery: https://tidd.ly/3owERxj

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    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Andy Cooke

Andy is a talented graphic designer based in the UK.

I have been friends with Andy online for awhile now and he also kindly sent me his book to read (Graphic Design For) which I reviewed on our book review section.

It was nice to feature Andy and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Alex Aperios @aperiosdesign

Alex is a graphic and web designer based in London UK

I have been following Alex for a while and like his diverse range of design styles.

It was nice to feature Alex and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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    Big thanks to Drew de Soto @drewdesoto_knowyouroni Big thanks to Drew de Soto @drewdesoto_knowyouronions and BIS Publishing @bispublishers for sending me an advanced copy of the book.

I have had it for awhile now and read it twice as the wealth of knowledge and tips Drew presents in the books is great.

You can checkout our first look video both on IGTV and YouTube.

Head over to the book review section on our website for the full book review.

Link in bio @thelogocreative 

If you haven't already we recommend getting a copy you won't regret it, awesome book!

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    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature James Martin @made.by.james

James is a talentend logo designer from Southampton,, right here in the UK.

I have been following James for a long time now and being a fan of sketching I  always love seeing his sketching process.

It was a pleasure to feature James and thanks again for taking part and sharing your insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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    Pause, Breath and Grow by @radim.malinic at @brand Pause, Breath and Grow by @radim.malinic at @brandnu.studio 

Big thanks to Radim for sending us an advanced copy. 

The book is created for making time with your thoughts, plans and ambitious by leading a more mindful creative life.

This is about considering who you are today and thinking about where you want to be tomorrow; learning to change what you can and accepting the rest.

The books concept is really unique especially if your a creative!

A full book review is coming soon!
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    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Emmanuel Ricci @manuricci_

Emmanuel is an Italian designer specialising in hand lettering logos and brand identity design.

Originally from Italy Emmanuel studied design later moving to London to further his studies and  now resides in Los Angeles California we're he moved to for an internship.

It was a pleasure to feature Emmanuel and thank him again for taking part and sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
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    It was such an honour to interview @rianhughes let It was such an honour to interview @rianhughes let but to be given the opportunity to review his book was great!.

This book has been such a pleasure to review and one that has took some time to put together, but I enjoyed every second of it. 

A huge thanks to Rian Hughes and @koreropress for our copy and allowing us to review the book. 

I highly recommend this to everyone! Who loves logos, comic books, superheros, illustrators and fans of typography. 

A nice colourful logo book packed with comic book logos and illustrations, beautiful typography and everything else you could wish for. 

Well worth having, One to Cherish!!!. Check out the book review link in bio @thelogocreative under our book review section. 

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#logo #identity #monogram #iconography #typography #lettermark #wordmark #graphic #design #book #bookreview #logobook #logodesign #graphicdesign #logos #comics #comicbook #ryanhughes #koreropress #marvelsuperheroes #dccomics #valiantcomics #logobook #logobookreview #logobooks #logodesignbooks #illustrations 
#typetopia #designspiration
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Rian Hughes @rianhughes

Rian is a legend creating so many comic book logos and illustrations I remember seeing as a kid, as I was a big comic book fan especially Marvel and DC comics.

He's worked extensively for both the British and American comic industries as both designer, typographer and illustrator, notably creating many logo designs for DC and Marvel.

Logos including Batman and Robin, Batgirl, the X-Men, Captain America, Wolverine, The Spirit, The Invisibles, Shade the Changing Man, The Atom and more.

It was such an honor to feature Rian and appreciate him sharing some great insights and background into his career.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#rianhughes #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    I recently shared a first look video of The Letter I recently shared a first look video of The Lettering Workshop by Francis Chouquet on IGTV and YouTube. 

Here are some pics of inside the book.

I can’t recommend this book enough! Full of insightful information and lessons taught by Francis himself that are easy to follow and get to grips with.

I have spent a few weeks learning from the book and it’s already elevated my lettering work which I shared on my newsletter. 

Join Newsletter: https://thelogocreative.substack.com/subscribe 

Amazing book! - Well Done Francis! @fran6

If you would like a copy of your own it’s available on Amazon:

Amazon UK: https://amzn.to/3pdjnGF 

Amazon US: https://amzn.to/3nfrdO3 
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#FrancisChouquet #lettering #handlettering #type #typography #sketch #sketchbook #letters #graphicdesign #illustration #drawing #pencil #handtype #calligraphy #letteringco #typespot #typegang #goodtype #thedailytype #typespire #typematters #welovetype #calligritype #handmadefont #typedaily #thedesigntip #typographyinspired
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Scott Naauao @naauao @welcomestrangerco

Scott is a designer and art director born and raised in Hawaii, currently residing in Kaneohe, HI with is wife Liane and son. 

Scott has over a decade of working experience in building compelling brands and effective design solutions through print, digital and film mediums.

It was a pleasure to feature Scott and appreciate him sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Philip Martland @createninedesign

Philip is a talentend self-taught logo designer right here in the UK.

It was a pleasure to feature Philip and thanks again for taking part and sharing his insights and creative jorney.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    Got a signed advanced copy of nucollage 001 back i Got a signed advanced copy of nucollage 001 back in 2019 and it's an amazing book by the legend @davidcarson

Big thanks to David for sending us the book. 

It really is amazing, the spine of the book is very unique!

Checkout the flick through video on YouTube and IGTV.

We also interviewed David in our designer Interviews and the link is in the description under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #davidcarson #graphicdesign #graphicart
    In this edition of our designer Interview we featu In this edition of our designer Interview we feature the legend David Carson @davidcarson

David has really inspired me over the years with his unconventional and experimental graphic style.

David Carson transformed and revolutionized the graphic design scene in America most notably during the 1990’s but also throughout his career.

It was an honour to collaborate and feature.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #davidcarson #graphicdesign #graphicart
    I have had this book for quite a while now and rea I have had this book for quite a while now and realised I had not done a first look video.
I'm currently on my second read through and it's a great book.

Big thanks to Kady for sending me the book, She contacted me while she was thinking of writing the book and asked if i would like to read it once finished.

I can confidently say its a treasure to own packed full of easy to digest information that I had to read again! Well Done Kady!

If you would like a copy of your own it’s available on amazon:

Amazon UK: https://amzn.to/2SKdMbT
Amazon US: https://amzn.to/3djf7ji
Kindle: 
https://amzn.to/3iXNGNr

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#branding #brandstrategy #brandfix #books #business #book #books
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Jord Riekwel @larkef

Jord is a talented logo designer for Rotterdam in the Netherlands.

It was a great interview and thanks to Jord for sharing his creative jorney and insights.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    In this edition of our designer Interviews we feat In this edition of our designer Interviews we feature Davor Butorac @dbworkplay

Davor is a talentend self-taught logo designer from Croatia.

It was a great interview and thanks to Davor for sharing his creative jorney and insights.

The link to the full Interview can be found in the bio @thelogocreative under the designer interview section.
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#designerinterview 
#thelogocreative #thelogocommunity
#artistspotlight 
#designeducation 
#freelancedesign #logoplace 
#logoexcellent #logoshift 
#logoinspirations 
#designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg 
#graphicgang #thedesignfix #logodesignersclub 
#logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn
    If your a freelance designer then Work For Money, If your a freelance designer then Work For Money, Design For Love by David Airey is a must own book. 

It's book I have owned since it's release and read many times over the years.

Check out our full book review link in bio under book review section.

You can checkout our full review and video flick though in the bio @thelogocreative under the book review section.

Do you own this book? Let me know what you think?

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#logoinspirations #designspiration #dribbble #behance #thedesigntip #designfeed #itsnicethat #gfxmob #graphicdesignblg #graphicgang #thedesignfix #logodesignersclub #logonew #logoroom #logoplace #logosai #typetopia #logoawesome #logomark #logoinspire #logolearn #bookreview #logobooks #logobook #davidairey #workformoneydesignforlove
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