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7 Clear Signs that it is time for your Brand to Redesign your Logo

7 Clear Signs that it is time for your Brand to Redesign your Logo

  • 17/05/201909/05/2019
  • by The Logo Creative
  • Your brand logo is not just a symbol. It is the face of your company. It is your brand identity that distinguishes you from other brands and people identify your brand from it. That is why it is important to put your best foot forward with your brand logo. In this article we take a look at 7 Clear Signs that it is time for your Brand to Redesign your Logo.

    Unfortunately, most brands just create their logo and leave it to become obsolete. The pace at which the logo design industry is evolving, it does not take long for their brand logo to look stale and outdated.

    Just like every other product, your brand logo also has a shelf life. Yes, there are timeless logos such as Coca-Cola that stayed almost the same for 100 years. I mentioned almost because even the timeless logos need some tweaking to stay relevant. Take a look at how Coca-Cola logo evolved over the century and you will clearly understand what I mean.

    Coca-Cola-logo-history

    If your brand logo has fallen behind the times and start looking from the past century, then you need to redesign your logos. This is only one sign, there are many more signs that you should look out for.

    In this article, Branex shares clear signs that tell you that it is time to redesign your brand logo.

    Table of Contents

    • It’s Too Simple and Old
    • Not Relevant to Your Brand Anymore
    • Your Logo Does Not Tell A Story
    • Complexity
    • Lack of Context
    • New Competition
    • Use of Outdated Fonts

    It’s Too Simple and Old

    Take a closer look at your brand logo. Does it look too simple and plain when compared to the competitor’s brand logo? If yes, then it is because you have not updated it for decades. You can easily find the disparity between your logo which looks old school while the competitor’s logo might look modern and more stylish hence more appealing. Additionally, if your brand logo stays the same since you started the business, it sends negative vibes about your business. It creates a perception that your business is not evolving and is at a standstill, just like your brand logo. As a business, you don’t want your customers to perceive your brand like this. That is why it is important to revamp your old and boring logo and add some zing to it to make it look modern.

    Not Relevant to Your Brand Anymore

    There are times when brands turn on a completely new leaf and change everything from visuals to their branding material, just to look fresh and get a new brand identity. They do this because their target audience might have changed or shifted or due to any other reason. Irrespective of what the reason might be behind your brand pivot, don’t forget to update your logo in such a situation. Just like everything else, make sure that you change your logo as well. Use the iterative approach to make changes to your logos so that the final outcome is a refined version of your new logo.

    Your Logo Does Not Tell A Story

    Your brand logo acts as a bridge that connects your brand with your customer. That is why it is important for your brand logo to tell your brand story. That is the reason why FedEx logo is always featured and praised in almost every best logos list. Same goes for Amazon logo. The arrow between the letter “E” and “X” in FedEx logo tell you it is a courier company. Similarly, the arrow that starts from the letter “A” and points to the letter “Z” depicts that Amazon sells all the products from A to Z.

    7 Clear Signs that it is time for your Brand to Redesign your Logo

    Good logos provide design cues to anyone who looks at it and has a brand philosophy to back up the design. With brand storytelling being a top priority for both marketers and brands, it is important that your brand logo tells your unique story. A strong brand narrative assist brands engage new customers, retain old ones, build trust and drive more sales.

    Complexity

    When it comes to designing your brand logo, it is important to strike the right balance between simplicity and complexity. Your brand logo should not be too complex that it is difficult for your customers to remember and identify your brand from it nor it should be so simple that it starts to look boring. Did you know that it only takes consumers 10 seconds to form a first impression of a brand’s logo, but it takes 5-7 impressions for consumers to recognize the logo?

    If you closely analyze some of the most famous logos such as Nike Swoosh or McDonald’s Golden Arches, you will notice that all these logos have been scaled back with simplicity based on their primary design principle. This makes the logo more versatile which means that brand can use it on all mediums and it looks good everywhere. Secondly, the minimalistic design also helps with brand recognition and makes it easier for customers to remember your brand logos.

    Lack of Context

    Logo design trends change quickly. One logo design trend that is here to stay is contextual and responsive logos. What is a responsive or contextual logo? Is that what you are thinking? A responsive logo responds to their medium and adapts according to the medium just like a responsive website which fits perfectly based on screen size and resolution.

    With so many different mediums and channels out there where your brand logo will be placed, it is important to have a different brand logo for each. For instance, you have to create a different logo for your website and business cards and a different one for product labels. A contextual logo is usually guided by the environment it is placed in and adapts according to the requirements. Meanwhile, it is important to ensure that different versions you created for using it on the different medium don’t vary too much from each other as it can destroy your brand image and personality. There should be harmony amongst all your logos irrespective which mediums you are using them on.

    New Competition

    Your brand enjoys a large market share in your industry and is amongst the top five brands. Suddenly, a new brand emerges and starts to give top brands a run for their money. In no time, the new brand starts to climb up the ladder and start to challenge your dominance in the market while eating up on your market share. It has managed to grab the attention of your target audience with a refreshing brand identity and a new, unique logo. What would you do in such a situation? Redesign your brand logo. It will help you steal all the limelight and get all the customer attention back on your brand. Moreover, it also paints a good picture of your brand, telling the customer that your brand is adaptive to change and not one to sit around idle.

    Use of Outdated Fonts

    When you created your brand logo, you used the latest fonts. As the logo design starts to evolve and new fonts and typefaces are introduced, your brand logo starts to look antiquated. Compare your logo side by side with a brand logo that uses modern and stylish fonts and you can see the difference. Breathe new life into your old brand logo by using new fonts so it can compete with competitor logos.

    How long do you wait before updating your brand logo? We hope these 7 Clear Signs that it is time for your Brand to Redesign your Logo have been helpful and as always feel free to share your opinion with us in the comments section below.


    Author Bio
    Muhammad Osama a qualified professional with ground-breaking experience in developing SEO campaigns, analytics, and monitoring the ranking in Google search pages. A clear communicator with an experience of digital marketing and improving brand search ranks.

    Posted in Branding, Identity Design, Logo Design
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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

Amazon - https://amzn.to/3jh4p0h 

Wordery - https://tidd.ly/2VmUJt9 

Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website. 

Checkout our website book review section: 
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    "Never underestimate white space! Space is an inv "Never underestimate white space!

Space is an invisible design element most can't see, and it's often ignored.

Whits space is an element That controls all other elements.

You can't design when you can't see"

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    Overcome Creative Block 👇 We've all been there Overcome Creative Block 👇

We've all been there, sketchbook open ready to capture ideas, but nothing is flowing. 

💡 Solution: 

▶️ Set a routine
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▶️ Change scenery 
▶️ Keep a notebook handy 

What are your methods? 👍

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

I recently rejected a client who was a big design news site. Let’s just say there were things in there I did not like! 

Money is not everything! Protect yourself!"

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
Amazon - https://amzn.to/3jh4p0h 
Wordery - https://tidd.ly/2VmUJt9 
Bookshop - https://uk.bookshop.org/a/7810/9780761169253 

Looking for more creative content? Check out our website.

Checkout our website book review section: 
https://www.thelogocreative.co.uk/book-review-logo-design/ 

Read Our Daily Blog Articles: 
https://www.thelogocreative.co.uk/blog/ 

Join The Community Newsletter Group:
https://thelogocreative.substack.com/subscribe 

We have recently partnered with Mr Mockup:
https://mrmockup.com/ref/thelogocreative/ 

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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

In this interview Simon shares his design journey, first ever logos he designed, his design process and insights into the logo design industry.

Be sure to check out the interview, link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
#booklover #BrandIdentity #bookclub #bookshelf #bookreviewer #bookworm
#bookaholic #bookpic #booksbooksbooks #bookstagram #bookreader
#branding #storyategy #brandstorytelling #brandstrategy #business #book #books #steallikeanartist #austinkleon
    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

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    "Always focus on what you are putting into your bu "Always focus on what you are putting into your business, and not what you can get out of it.

Too many are fixated on results and personal gain instead of putting in the work and providing value. 

Tip - Start looking at business from the outside in! 

You get what you put in!" 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

_________________________________

#logodesigner #creativecommunity #positivevibes #logodesigner #logodesigns #logoprofesional #logo #logoinspirations #designer #designthinking #creativeideas #creativeidea #thoughtoftheday #creativemind #creativemindset #logoideas #logoidentity #identitydesigner #creativeproject #creativethoughts #logotips #logoinspirations #logoinspiration #designdaily #inspirepeople #humanfirst #bemore
    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

#thelogocreative #thelogocommumity #design #graphicdesign #bookblog
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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

👉 Join the newsletter: tiny.cc/thelogocreative

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

Andrew Marriott - The Logo Creative™ 

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    "Never compare your behind the scenes with other p "Never compare your behind the scenes with other people's greatest hits, never compare yourself to other people. 

Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

Andrew Marriott - The Logo Creative™

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

_________________________________

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    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

join me, let's chat! 👋

tiny.cc/thelogocreative 

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    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

_________________________________

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