It’s no secret that Instagram is a powerful marketing tool. But do you know you can use Instagram to improve your website user experience and create aesthetically stunning websites? In this article we discuss How Can Designers Use Instagram to Improve the Website User Experience?
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How Can Designers Use Instagram to Improve the Website User Experience?
In order to stay ahead in this highly fierce business world, creating something new and exciting UI design that encourages people to prefer your brand over others has become important. With a careful research process, you can come up with a great and intuitive web design that provides users with the required information, solves their problems and persuade them to make the right decision through great emotional UX Design.
Today, more and more brands, marketers, web designers, and developers are now realizing the real importance of creating web designs that maximize user engagement and conversions. According to a recent survey, more than 51% of Instagram users check their accounts regularly, and 60% of users stated that they learn about a particular brand over Instagram. Designers can make important changes to their website design as per the users’ needs to create an out-of-the-box UX, drive more organic traffic and conversions through Instagram.
If you are a web designer, thinking to update your website for better conversions, traffic, and rankings, here are some smart strategies designers can use to improve their website user experience with the help of Instagram.
Find Your Customers on Instagram
Every web designer wants to create a website that helps customers find the desired information, products or services. But it is easier said than done. When it comes to creating a design that fulfills users’ needs and demands, it is important to collect insights from your target audience.
Instagram is indeed an amazing tool that helps you create a customer-focused design. Designers can use Instagram to determine their target audience and know their likes, dislikes, pain points, and needs. One of the most impressive aspects of Instagram that makes it a great social media tool is its ability to engage with your prospective customers by presenting interesting content. Users who like using Instagram would certainly like to have the same experience and engaging experience on the website. It clearly shows that users want intuitive website designs that offer better user experience and brand appeal.
Take Web Design Inspiration from Instagram
Since there are innumerable sources available for web design inspiration, Instagram is undeniably one of the best ways to stay ahead in your field. You can add Instagram to your website design strategy to attract more audience, increase profits and boost your bottom line. If you are looking for some innovative ideas to take your web design to a whole new level, you can harness the power of Instagram.
You can find inspirational images, UX ideas, and tips, wireframing and prototyping templates, interface design examples and UI elements from art directors, web design agencies and professional UX designers.
Determine the Problems of Your Customers
If you really want your business website a huge success, then it is critically important to provide your users with a solution to their problems. You need to figure out the pain points of your audience and make changes to your design and products accordingly. You need to understand what customers think about your products or services, the more you know about customer experience, the better.
You can harness the power of Instagram to listening to your customers, figuring out their problems and then devise your web designs strategy that offers a positive user experience. A large number of users prefer to use Instagram and find it a great place to create connections with their favorite brands. You can make the most of the polling feature of Instagram to understand customers’ needs, interests, and problems. Creating engaging polls is a smart strategy to engage with your customers and collect their valuable feedback.
Provide Solutions to Customers’ Problems
Okay, now you have a clear idea about your customers’ preferences, needs, and pain points. Now is the time to use this valuable data to update your business website. Customers love to be heard by brands they like most and expect them to provide solutions to their problems. When you have a clear idea about your customers’ needs, you can come up with a website your customers will love. No matter how hard you try to make your website visually appealing, if your customers don’t like it, then what’s the point of creating it. It is always recommended to incorporate customers’ feedback into your design strategy to provide your customers with better and out-of-the-box user experience.
Incorporate Cutting-Edge Design Trends into Your Website
Instagram is an amazing visual platform for designers, helping them to stay on top of the latest web design trends and build highly-intuitive and aesthetically pleasing websites. There are many Instagram accounts every designer should follow to keep up with the latest design trends and make important tweaks to create an innovative, user-friendly and impressive website design. From color schemes to illustrations, layouts to typography, animations to gradients, logo designs to website backgrounds, Instagram can spark your creativity as a UI/UX designer and help you stay ahead of the game.
Over to You
All in all, Instagram is a powerful visual tool that can be used to improve your website design and UX Optimisation. From creating visually stunning wireframes to clean UI, adding animations to choosing the best color palette, Instagram, if used right, can bring your website to life. We hope you have found this article about How Can Designers Use Instagram to Improve the Website User Experience? helpful and be sure to leave your comments below.
Zubair Hassan is a Digital Content Producer at a web design agency in London called Branex and contributing author to TMetric Blog. He is passionate about writing and loves writing blogs and reading magazines.