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How the right logo design gets your business going

There are lots of things you have to think about when developing your business; you’ve got to build a team, develop a product, figure out your target audience. But in today’s world, when there’s so many new business launching, it’ll make your head spin (there are tens of millions of small businesses on Facebook alone), it’s more important than ever to break through the clutter and connect with your audience. And the best way to do that? Through branding and logo design. In this article, we discuss How the right logo design gets your business going.

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Designer Interview With Sagi Haviv

Sagi Haviv is a partner and designer at Chermayeff & Geismar & Haviv. Among the over 50 identity programs he has designed are the logos for the Library of Congress, CFA Institute, Harvard University Press, Conservation International, Women’s World Banking, and the US Open. Sagi designed the award-winning animation “Logomotion,” a ten-minute tribute to the firm’s famous trademarks that was not only the first animated trademark sequence of such scope but also introduced a new approach to showcasing a firm’s portfolio.

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Designer Interview With Paula Scher

Paula Scher is one of the most acclaimed graphic designers in the world. She has been a principal in the New York office of the distinguished international design consultancy
Pentagram since 1991, where she has designed identity and branding systems, environmental graphics, packaging and publications for a wide range of clients that includes, among others, Citibank, Microsoft, Bloomberg, Shake Shack, the Museum of Modern Art, Tiffany & Co, the High Line, the Public Theater, the Metropolitan Opera, the Sundance Institute and the Philadelphia Museum of Art.

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What’s in a Logo?

When people ask me to explain brand development, I usually respond with a question and possibly a metaphor of sorts, “Do you think you would be who you are today if you didn’t have your name?”

Most likely the name of a person is the first piece of information we have about them. The first point of contact is what to call another person, this is what we are told to address them by and often, a name is all we have for a while. We then make assumptions or form judgments about them quickly and those assumptions accumulate. So the first piece of information, a name, is paramount. First impressions can set the stage for future and much larger interactions. A name can direct you in a positive or a negative direction.

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The Importance of Visual Identity for Building a Strong Brand

Making your brand recognizable but, more importantly, distinguishable from your competitors is one of the crucial traits. This is essential in the era where people out there look forward towards capitalizing on product similarity and mistaken corporate identity. More importantly, for a person to make a purchase, they usually need to first get familiar with your brand, not just to see what you have to offer but also to study your policies and learn more about your corporate values. All of this can be achieved through a cunning construction of visual identity. Here are some tips on this topic.

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Where do you find logo design inspiration

In this article we discuss a question that gets asked quite frequently in the logo design industry: “Where do you find logo design inspiration”

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Can Logo’s Really Change Brand Image?

Personally, I haven’t seen famous brands owning a poor logo. In the era of social media, having a poor logo is next to killing your profit from your own hands. Little do you do know; a customer builds up an association with your brand’s logo.

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How to Choose the Right Brand Identity for Your eCommerce Store

eCommerce is a rapidly growing sector. Every year it carves out a larger share of the retail market than the last. Generally speaking, this is a good thing. It’s helping develop an entirely new sector of the economy that makes it easier for people to enjoy the freedom and flexibility of working online.
Yet the downside of all this activity is that competition is ramping up. Consumers are constantly bombarded with marketing and advertising, so it’s becoming increasingly difficult to stand out.

Strong branding can help you cut through the noise and be heard. This means developing good, consistent messaging that resonates with your target audience. And it also means creating great content.

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Designer Interview With Alina Wheeler

Today a designer interview with Alina Wheeler who is a design director and in-demand branding consultant to marketing executives and design consultancies, a frequent speaker and highly regarded author of the ever-popular book “Designing Brand Identity: an essential guide for the whole branding team” which is now in the 5^th edition of writing this article but I’m certain if ever there was a new release in years to come it would be just as popular as the last.

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How to Design an Identity for your Brand

What makes the brand unique?

Every brand needs a recognition to make a mark on the customers. Brands such as Apple, Nike and Google were able to win user with their strategic brand identity and ever since their launch, users love using products introduced by them.

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Tag: identity

How the right logo design gets your business going

Designer Interview With Sagi Haviv

Designer Interview With Paula Scher

What’s in a Logo?

The Importance of Visual Identity for Building a Strong Brand

Where do you find logo design inspiration

Can Logo’s Really Change Brand Image?

How to Choose the Right Brand Identity for Your eCommerce Store

Designer Interview With Alina Wheeler

How to Design an Identity for your Brand

What makes the brand unique?

thelogocreative

What makes the brand unique?

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