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The 10 Most Common Logo Design Mistakes Most Businesses Make

The 10 Most Common Logo Design Mistakes Most Businesses Make

  • 16/07/201913/07/2019
  • by The Logo Creative
  • All businesses whether they are large or small know the importance of a logo. It states their story by representing the company and is the symbol of their brand identity for the world. In this article we take a look at The 10 Most Common Logo Design Mistakes Most Businesses Make.

    Viewed by potential customers and clients daily, it can make a business attain the top notch and it can even ruin the company if its design is poor. If your logo sucks, you will have a hard time to draw patrons to your trade even your products/services are of optimum quality. Before you go ahead, it would be better for you to know logo design mistakes most businesses do. With this, you will be able to have an excellent logo. Here are the most common logo design mistakes:

    Table of Contents

    • 1. Copying or stealing someone’s logo
    • 2.Complex Design
    • 3. Poor choice of colours
    • 4. Selecting a too trendy logo
    • 5. Inflexible logo designs
    • 6. Clients that bring out the portfolio way to early
    • 7. Use of stock images or clipart
    • 8. Irrelevant inclusions
    • 9. Hiring amateur for logo design
    • 10. Too many fonts
    • Bottom line

    1. Copying or stealing someone’s logo

    On request of corporates, designers do design work in a hurry. To complete the task, they copy or steal the previously designed logos. They forget to make the required changes to escape from the trademark or copyright infringement. Designers do not do research works and make efforts to design and develop a unique logo.

    You know you must save yourself from copyright or trademark infringement to run your business smoothly. Never be in a hurry. Ask your hired designer for conducting proper research before starting the design work. With your support, he will design a perfect logo for making your business a brand or promotion.

    2.Complex Design

    When you start working on your logo design, your mind has many ideas. They come out of your mind, and you start offering suggestions to your hired graphic designer. In the excitement of having so many ideas, your design work gets complicated, as the logo represents several strongest approaches you offered to your designer.

    You should avoid doing this and ask your designer to keep the logo design clear, simple, unique, and meaningful. With this, you will be successful in creating a brand for your business.

    3. Poor choice of colours

    Most of the company owners or designers make mistakes in choosing the colour. Sure, a logo should be vibrant and colourful, as it draws the attention of customers by making a catchy brand image. However, you should keep in mind that every colour does not go easily with one another. You should ask your designer to work in black and white, as it is the best way to escape from the mistake of poor colour choices. Get the support from Adobe’s Colour to choose the best colour. You should add limited colours to your logo to make it appealing and sensible.

    4. Selecting a too trendy logo

    You wish that your designed logo should be a modern and fresh one. For this, you choose a too trendy design for your logo. Your logo should be timeless, but not a flash in the pan. Keep in mind that font trends come and go. You can be made foolish for riding the vehicle of particular trendy design. Your logo design should be the one that can last for an extended period, but not for a while.

    5. Inflexible logo designs

    In your business operations, you need your company logo for various purposes. Getting your company logo designed in one format will be a blunder. You should ask your designer to design the logo that can fit in any format.

    Getting a flexible design for your logo is essential. You can comprehend it with an example. Suppose that you are running a wine company and you print your logo only on wine bottle labels. You know you can face problems after one or two years when you will decide to get your organization’s logo embroidered on your staff uniform. For this, you will have to get your logo redesigned. The best idea is that you should get the logo, which is flexible and can fit any format.

    6. Clients that bring out the portfolio way to early

    This one is aimed towards the client rather than the designer. Most company owners get out their business portfolio while in the early initial stages of the logo design meetings. They do so to either make them seem a larger business than what they are and trying to get the upper hand in the control of the design process or they believe they have to present this information at such an early stage. It is not right! Don’t do it!.

    You should avoid this as it’s not relevant at this stage. Give brief and precise information the designer requires to start building a design brief to work from and build up, and ask the graphics professional for the right suggestions communication is key. so that you can have a better chance of creating a logo that can represent your business portfolio. With this, you will be successful in making a brand for your commerce.

    7. Use of stock images or clipart

    You should never ask your designer to use clipart or stock images. With this, your logo can lack meaning and reflect bad impact. Instead, the designer should comprehend your business nature and conduct in-depth research on that. Without the use of resellable templates, your logo should have custom designs to leave a long-lasting effect.

    8. Irrelevant inclusions

    There are certain things that should not be included in a logo. For instance, you should avoid inserting Co, LLC, Inc, Pvt etc in your company logo. You can use symbols like ™ for Trademark and © for Copyright. The usage of such symbols is fine. You should avoid putting irrelevant things.

    9. Hiring amateur for logo design

    Most businesses hire anyone with tags like professional designer and graphic designer. It is a blunder, as the work of logo design is directly linked to your business brand. You should avoid hiring any designer. Instead, you should go for a highly skilled, trained, and experienced logo designer even if you have to spend more you will receive better results.

    10. Too many fonts

    Many of you think that different fonts leave a good impact, and hence, you ask your designer to use more than one font in the work of logo design. Here you are wrong. Every typeface is distinct, and people take time to recognize it. The usage of too many fonts can cause confusion to your clients or patrons.

    To leave a positive impact, you can use two fonts in your logo. With the limited font, you can improve your brand recognition.

    Bottom line

    A logo is the face of your business. With excellent logo design, people can easily recognize your company. Therefore, you should never make any mistake while designing your logo design. If you are looking for a professional contact The Logo Creative.

    Posted in Logo Design
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    In his New York Times best seller Steal Like an Ar In his New York Times best seller Steal Like an Artist, Austin Kleon gave readers the key to unlock creativity. Now comes the next step in the journey: how to get known.

SHOW YOUR WORK! puts an end to the destructive myth of the long genius by showing artists and writers, makers and creative entrepreneurs how to join the new ecology of talent. It is about found by being findable, about using the network instead of wasting time networking.

The key is process, not product. Share something new every day but don’t turn into human spam.) Keep and amateurs mind where the possibilities are limitless. Be a connector, a teacher, an open node. Don’t horde.

In ten vital new priciples, SHOW YOUR WORK! shows that you have to be open, generous, brave - an artist that other artists will steal from.

Full review can be found on our website link in bio under the book review section.

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader. 

Show Your Work by Austin Kleon. 

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    "Be vigilant and always check your client’s agre "Be vigilant and always check your client’s agreement for design services word for word, and twice over before signing. 

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    Austin Kleon’s books have been on my bookshelf f Austin Kleon’s books have been on my bookshelf for quite some time, I finally got round to reading “Steal Like an Artist” and i could not wait to jump in and read his second book “Show Your Work”
 
If you would like to read my full review its on the book review section of our website.

https://www.thelogocreative.co.uk/show-your-work-by-austin-kleon/ 

If you would like your own copy of Show Your Work by Austin Kleon it’s available online. 

If you purchase through the links below, I do get a small commission that i put back into The Logo Creative project, for instance by purchasing new books like these that i can share with you the reader.

Show Your Work by Austin Kleon
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    It was a pleasure to feature Simon Charwey @simonc It was a pleasure to feature Simon Charwey @simoncharwey In our 4th interview back in 2017. 

Simon is a Asanteman-based brand identity designer based in Kumasi, Ghana.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. 

It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon and @workmanpub

Check out the first look video we posted.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

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    Check out our latest Designer Interview with Micha Check out our latest Designer Interview with Michael Penda @peanutfreepanda a talented graphic designer from Wichita, KS. 

It was a great pleasure to feature Michael, he shares his insights into working as a graphic designer.

The interview is also featured on today's newsletter, including a new book, what I've been up to, and more insights.

join me, let's chat! 👋

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    "If you have anxiety you're probably worried about "If you have anxiety you're probably worried about the future, if you have depression it's more than likely pain from your past. 

Live in the moment, and be here and now!

It's tough trust me I know, I have been there.

But just like me you got this!"

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Too many are fixated on results and personal gain instead of putting in the work and providing value. 

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    "It's one thing to be creative, but are you innova "It's one thing to be creative, but are you innovative? 

Creativity is thinking up new ideas and innovation is doing new things. 

Always be open to trying new things and moving in different directions. strive to be both." 

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    It was a pleasure to feature Ian Paget In our 3rd It was a pleasure to feature Ian Paget In our 3rd interview back in 2017. 

Ian is logo and brand identity designer working and living in the UK.

In this interview Ian shares his first logo he designed, his favourite logos and a glimps into his process. 

Be sure to check out the interview , link in bio under the designer interview section.

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    Stealing is bad, taking things that don’t belong Stealing is bad, taking things that don’t belong to you is wrong unless you learn to steal like an artist. This book includes 10 things nobody told you about being creative. 

Steal Like an Artist by Austin Kleon does not support plagiarism, let’s get that straight from the start. It’s more about unlocking your creativity, and getting into the minds of the artists you admire by understanding why and how they did what they did.

This small square 140 page book was published in 2012 and is a New York Times best seller, and for good reason it’s a fantastic book! - Well Done @austinkleon

Check out the first look video.

Join Newsletter: tiny.cc/thelogocreativve

If you would like a copy of your own it’s available on Amazon, Wordery and Bookshop:

Amazon UK: https://amzn.to/3jh4p0h 
Wordery: https://tidd.ly/2VmUJt9 
Bookshop: https://uk.bookshop.org/a/7810/9780761169253 

__________________________________

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    Check out the second Designer Interview from 2016 Check out the second Designer Interview from 2016 with our good friend David Airey.

It was a great pleasure to feature David as he has been an inspiration to so many designers over the years me included.

David shares his favourite logo design, his logo design process and steps he has taken in his design journey.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

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    Awhile back I purchased all three of Austin Kleon' Awhile back I purchased all three of Austin Kleon's books @austinkleon as they had been on my reading list for so long, and never got around to reading them 

I can now say I have finally got around to reading them.

The review for "Steal Like an Artist" is already on the book review section of the website, and if you're subscribed to the newsletter you will have received the newsletter regarding this awesome book.

The review for "Show You Work" is coming this Wednesday, there will also be a newsletter on the way.

I have nearly finished "Keep Going" and again I'm really impressed by all three book I highly recommend them they are well worth the read.

Have you read these books? Let me know your thoughts in the comments. 

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    "It's not the things that happen around you that d "It's not the things that happen around you that determines you're success. 

It's what happens inside of you!

Remember that you're unable to control life around you, but you can control yourself! - 

Take Action!". 

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Keep yourself in the game, and take control of it. 

If it’s been done before it can be done better. 

Be confident and figure it out. 

You got this!"

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    "Each night when i get in bed i remind myself I'm "Each night when i get in bed i remind myself I'm ok, I'm doing a good job, and that good things take a lot of patience and consistency. 

I'm not a religious man but i give thanks for everything i have. 

I worked hard for it!".

 - Andrew Marriott - The Logo Creative™

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    Check out our very first Designer Interview from 2 Check out our very first Designer Interview from 2016 with Jacob Cass @justcreative it was great pleasure to feature Jacob as the first. 

Jacob has been an inspiration to so many designers over the years  me included.

Jacob shares his first ever logo he designed, his journey as a designer and more insights.

Join our newsletter we share, new designer interviews, new books, insights and what I have been up to.

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    Big thanks to @bispublishers for sending me this b Big thanks to @bispublishers for sending me this box of goodies to review for you lovely people.

I'll be doing some videos soon of each item.

Then I'll be fully reviewing each item on our website. 👍

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