A photography logo is a mixture of simple text and visual imagery that serves two purposes. It shows potential clients the name of the photographer and creates a visual symbol that represents your photography services. A creative and memorable logo is an integral part of any successful business identity including the photography industry as well. When you use it for your photos, business cards, and advertisements, your name is constantly in the sight of potential customers.
There are so many unbelievable photos where a terrible logo destroys its photographer’s brand. Photography logos are the first thing your clients see, a so-called visual emotional connection. So not to harm your business, you should design memorable and stylish photography logos. How to design a logo to make it pop? Let’s find out!
Benefits of a Professional Logo Design
Having a professional look, well-designed logo builds trust. People are more likely to work with you if you have a beautifully designed logo. If it looks like it was made in Microsoft Word or Paint, clients will question how well you can take photos.
Good First Impression
The first seconds of being acquainted with a company or a private photographer are the most crucial. At first, the potential customers see your logo and name so it should be of the highest level. According to the logo design tips, it is very important that the general style, color scheme fully correspond to the area of photography in which you work and display personally your services.
Protects Your Photos
You take a beautiful photo for your portfolio, apply portrait photo retouching and put a watermark, namely your photography logo, on your photo not to be used by another photographer. Placing photography logos on your photos protect them from photography copyright infringements. It can serve as a watermark, so nobody will use it for commercial purposes without your approval.
Used for All Marketing Materials
Marketing your photography services is an important step in growing your business. You may use printed flyers, mini session templates, online photography articles, reviews, trade shows or free photography gifts. Various printing services and marketing companies who know how to make a good logo have strict requirements for marketing materials they provide. You can be asked for even .psd and .eps files for designing templates of different sizes. So you should have only one beautiful logo in different formats can be used to promote your photography services on different sources and websites.
Increase Your Income
Despite the fact that creating a professional photography logo design will lead to additional costs, in a short time you will be able to return this money and get a significant profit. A great number of people will recognize you by the beautiful logo which in turn will increase the number of customers.
Photography Logo Design Tips
A dull, uninteresting, and sometimes simply disgusting logo can discourage people to apply for the services even of the most talented photographers. What is the perfect logo and how to create it?
Apply the Technique of Visual Double Entendre
This method involves the use of two images that are merged into one to embody the concept conceived. This Dallas photographer brand logo is a good example of this technique. The image of the brand can be perceived as an inverted glass and as a pointer (it is associated with pointing to the place). Logos created with this technique are easy to remember thanks to the kind of mind game.
Pay Special Attention to the Colors
The choice of colors is the most important stage of its designing. It should correspond to the general idea of the brand and be associated with the direction of photography which you specialize in. Use green and black for landscape, white and pink for a wedding, grey and blue for product photography, etc.
The colors used should attract attention but at the same time be universal. When choosing an image for the logo, think about how it will look in gray. You can also try to create a variant only in black and white. According to the logo design tips, it’s advisable to make several versions with different color schemes that can be used for various purposes. This is why famous brands usually stick to a simple range of less than 3 main colors. Moreover, they use solid colors rather than gradients.
Avoid Using the Same Ideas
Naturally, it is useful to study the main trends in the field of creating photography logos. It helps keep abreast of all new trends, styles, get inspiration for creating your own designs. However, the use of the same clichés will make your logo monotonous and hackneyed.
Make it Unique
The key to the success of the photography camera logo design will be its originality and difference to the others. The more the logo will stand out among the gray monotony of competitors, the more customers it will attract. Undoubtedly, as the basis, you can use the most common things for a photographer (camera, film, lens), but they can be depicted in incredible and memorable ways.
Do not start working with the first idea that came to mind (you’ve already seen it somewhere). Sketch a few rough drafts and develop one of them.
Choose the Perfect Font
The type of inscription on the logo is no less important. An incorrectly selected font can spoil the whole impression, or even distract attention from the slogan or title. Custom type is a wonderful option to choose the perfect inscription and keep the identity of the logo. Mind the font’s size and make it readable.
Make it Simple
In order to get an original and really impressive logo, it is not necessary to invent something extraordinary. As a rule, such ideas are difficult to remember and perceive. First of all, a good logo design is distinguished by its simplicity and ease of understanding. Apple Co.’s logo is an excellent example of this powerful approach – everything is elementary but at the same time extraordinary and amazing.
Ann Young is a photo retoucher at FixThePhoto, a company that offers online photo retouching services for beginning and professional photographers. She enjoys taking photos of interesting people and experimenting with Photoshop.