The concept of branding is one of the most well-known terms within the online retail community and yet, many business owners have only a vague conception of how to create a lasting presence through a bespoke logo. In this article, we take a look at The Hidden Magic Behind Highly Successful Logos.
Some will spend hours brainstorming to no avail while others choose to use existing templates that might lack the innovative tools required to create a lasting impression. Both of these scenarios will often stem from the simple fact that the basic principles behind logo design are not fully understood. In fact, there is much more than meets the eye in terms of a successful design. This is why it is a good idea to take a quick look at some lesser-known tips and tricks so that your enterprise can enjoy the success that it deserves.
More Than a Standalone Image
One of the most common mistakes is that business owners fail to provide their website with a sense of uniformity. While a logo might be featured on the homepage, it could be lacking throughout other important sections such as a frequently asked questions portal or the portion of the site dedicated to point of sale checkout services.
Uniformity breeds reliability and a sense of familiarity. Furthermore, it will reinforce brand awareness from the perspective of the end user. Why not make the most out of what your logo has to offer? It is important to embed this image throughout your website; preferably in the same location on each page. On a final note, the logo itself should contain an embedded hyperlink that redirects the individual back to the homepage. This helps to streamline navigation and therefore, the buying process can be vastly enhanced.
Lesser-Known Visual Elements and Techniques
Most of us are already aware that simple is better in regards to logo design. However, have you considered the impact that font will have upon the viewer? Why did Coca-Cola choose a Spencerian font while the New York Times is known for Times New Roman? The answer is that fonts impact the psychological perception of the goods or services being offered. Spencerian fonts reflect a timeless sense of elegance while Times New Roman and Georgia are more associated with a straightforward and no-nonsense approach. In other words, carefully consider your writing style. A handful of other interesting suggestions which should come in handy include:
- Make the font scalable so that it appears the same on mobile devices.
- Carefully choose your colour scheme.
- Select a symbol which conveys unspoken words.
- Make certain that it does not lose its appeal when presented in a monochromatic scheme.
You will be pleased to know that many e-commerce platforms such as Shopify can help you design while providing you with invaluable insight in regards to your customer base. Although creating a logo from scratch will still require lots of time and a skilled professional, there is no doubt that your efforts and investments will be rewarded in the long run through increased brand recognition.
