In a world that is rife with competition, more so than ever, it has become crucial for companies to distinguish themselves by employing effective and unique business strategies. In this article we discuss Understanding the Benefits of Video Marketing.
In order to stand out, businesses are now compelled to go the extra mile and resort to creative marketing methods.
Your method of choice should present authority and be memorable to entice prospective customers, thus enhancing profits.
Video marketing has proven to be powerful in achieving excellent results and is known to deliver profound results, as nothing compares to the power of moving visual images.
It not only resonates well with audiences but may also challenge your creativity, as it removes restrictions, allowing you to create without limits. With that said, here are just a few of the many benefits video marketing can offer.
Video is Great for Conversion Rates
When looking to maximize your business’s profits, studies show that a product video on your landing page can help increase conversion rates by up to 80%.
Further studies have shown that almost 74% of people are more likely to buy a product after watching a video about it. It should come as no surprise to learn the need for video production is important.
This is a need for consumers since vision is our primary sense, the one which we rely on the most. If pictures alone can stimulate brain engagement, imagine what videos can do.
Encourage Social Shares
More often than not, it is likely that you receive more videos than your mobile phone’s storage can take. The fact of the matter is, almost 92% of mobile phone users share videos with others.
Capitalizing on just a few of the well-run oil machines that are social media platforms has repeatedly helped create one overnight success story after the other, which speaks to how powerful a weapon social media can be.
To best make use of social shares you will need to make the video fun and pleasant to watch. Social media shares can dramatically increase your web traffic.
Great for Search Engines
Regardless of a business’s novelty and age, companies always look to work on their search engine optimization.
To that purpose, it is important to include videos on your website, as it speaks better to your business’s credibility.
Moreover, search engines are always looking for content that will engage users.
Search engines can be extremely profitable; however, appropriate preparations are required.
As such, those who need to understand these preparations should study the technical aspects of search engines, which focus on analyzing information and planning data.
Keywords are added during the analysis phase, and the planning determines the type of campaign and tone in which the video has been produced.
Helps Email Marketing Campaigns
Here’s the thing, emails play a dominant role in the marketing world. In fact, simply by including “video” in the subject line can increase open rates.
The click-through rate can increase by up to 200-300%, on the condition you add a video in the email.
Many audiences find it is easier to watch a video about something rather than read about it. This becomes greatly more effective when you hope to orient users to your product and its utility.
Build Trust and Credibility
Every company needs to have a prominent and recognizable personality, and this is best conveyed in video, where you can take advantage of the audio and moving visuals.
This lays the foundation upon which a more intimate relationship can grow between companies and their customers.
Ultimately, this builds trust and credibility, which then translates to higher sales and increased profit.
Other content formats cannot create the same level of emotional connection between companies and customers.
That even when customers connect, they may not necessarily respond to the video but will likely remember it subconsciously at least.
All in all, the benefits of video marketing are boundless and can almost always strongly influence a company’s revenue, resulting in an increased profit.
You are only limited by your imagination, regarding the video marketing content you hope to release. Video marketing allows you to properly showcase your products without the limitations proposed by still images and other content formats.
There are many types in which a video can reach audiences, as they can range from ‘how to ‘videos to ‘live Q&As’, among many other things.
For this reason, among many others, a company needs to take advantage of the full array of benefits of video marketing, as they help develop a unique personality, building consumer confidence as a result.
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Also published on Medium.