In modern business, one of the most important aspects of your online world is the web design and principles you put to use on your business’s website and other online mediums. These factors affect the customer’s entire UX (User Experience) when visiting your website or pages to consume information or do business with you, and it makes a big impression. In this article we discuss Web Design Basics Every Expert Should Never Forget.
Having a solid web design strategy is key to making sure your online presence is not only used and seen, but appreciated too.
It’s one thing just to have a little website for your business, but it’s another entirely to have a beautiful, useful one.
In order to accomplish this, you’ll likely either take on learning how to do web design on your own, make use of a CMS, or contract some freelance or agency work to get the job done for you.
Regardless of your methods, the goal remains the same, and there are some basic principles by which you should make all decisions from then on.
Basic Web Design Principles To Remember
When you’re building your business’s online presence, you only want to have to do it once.
Sure, there may be some consistent and routine updates that need to be done on both the front and back end at times, but the overall goal should be to only need and construct your site from the ground up one time. So, do it well the first time around.
Start With The End In Mind
When building a website, especially if you’re new to web design,
it’s important to take into account the potential for growth, and where you want your business to be in the future.
A smaller website with less storage or flexibility may cut it for now, but do you want to be at this level forever?
By planning ahead and building on functionality for the future that will allow you to expand without too much of a hassle, you save yourself a lot of time and stress down the road.
It’s an up-front investment that pays its dividends on the backend.
Have A Goal
One important thing that you need to do when it comes to this is to have some kind of direction.
In order to apply these web design principles, you need to know where you’re going to go with your website.
You also need to know what type of website will work for your specific situation. These are things that you need to consider to make sure your efforts are worth it.
The first thing that you need to do is to decide on the purpose of your website, which can be done by determining what you want to accomplish with your website.
Some people use their websites as an additional way to promote their products and services. Other people use their sites as a means to advertise and market other things.
Whatever the case, you need to decide what you’re going to do with your website.
Once you know what your intentions are and what you hope to achieve, then it is time to start putting those concepts into your website.
Keep The Viewer In Mind
It’s relatively easy to just throw some information up on a website and claim you’ve done your part.
After all, you’re not the one who’s going to look at it and try to find something.
For consumers, though, this is annoying, and it will quickly throw them off if they find your website unappealing, likely prompting them to just leave entirely and get what they need from your competitor.
In making sure your brand’s site is user-friendly, you’ll want to check a few boxes.
These include loading speed and latency, number of pages, visual design, information location, convenient contact forms, clear menu with a navigation bar, and the like.
These factors will ensure your viewers and clients have a positive viewing experience that makes their time on your site smooth and seamless, encouraging them to keep coming back.
Make An Affective And Appealing Website
These are overarching principles that any web design expert is already well-aware of, and have likely been ingrained to the point that they’ll never forget them.
The point of these principles isn’t to create specific tactics to act on, but to give maxims by which you can operate and draw lines of inspiration from, trickling all the way down to your web design strategy, tactics, and even little menial adjustments that must be made.
Web design runs the world as we know it today, and its importance will continue to rise. Now’s the time to take it seriously.
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